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The University of Houston plans to hire a firm to develop a strategic marketing campaign for its Conrad N. Hilton College of Global Hospitality.
Established in 1969, Hilton College claims to be the world leader in hospitality education.
Its graduates and undergraduates work in the lodging, food & management, food safety, catering, events, casino, spa & club management, sports & entertainment, tourism, marketing and wine & spirits distribution sectors.
The selected firm will have established expertise and a history of producing numerous high-quality storytelling efforts for tier-one collegiate level brands.
It will have a proven process to research, develop, present and execute comprehensive and integrated brand-marketing strategies, roadmaps and tactical plans.
The partner will have a strong portfolio of naming brands, creating their visual and verbal identity systems, and producing integrated strategic brand storytelling at all levels in the marketplace.
The University of Houston plans to award a one-year contract with an option for another year.
Proposals are due May 24. They go to:
University of Houston
Purchasing Department
Attn. Selene Cisneros
5000 Gulf Freeway, Bldg. 1, Room 214
Houston, TX 77204-5015
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