BeWellnm, the brand name of New Mexico’s Health Insurance Exchange, has issued an RFP for agencies providing marketing services.

The Albuquerque-based non-profit public corporation, which was established in 2013, helps New Mexico residents gain access to affordable health insurance.

BeWellnm is looking for an agency that can develop and execute a comprehensive marketing and communications plan. Scope of the work includes implementation of the marketing/comms. plan; media buying and providing recommendations for media placement; conducting an education and outreach campaign to increase awareness; designing, creating and producing print, online and broadcast media; developing and conducting marketing surveys; and producing quarterly reports.

Terms of the contract run for 17 months, starting August 1 and ending December 31, 2024, with the option of renewal.

Proposals are due by 5 p.m. (MT) on June 12. All proposals should be submitted via email to [email protected] with the subject line “Marketing services RFP #2023.006.”

Questions should be directed to Procurement Manager Aryn Fitzwater, [email protected], by 5 p.m. (MT) May 24.

Download the RFP (PDF).