Texas plans to hire a firm to provide tourism PR and marketing services in Canada.

“The campaign shall create a responsible, accurate and positive image of Texas, while effectively marketing and promoting the state as a premier travel destination in Canada,” according to the RFP.

The selected firm will monitor editorial calendars of Canadian media outlets and proactively pitch story ideas via phone, email or in-person meetings.

It will identify travel influencers and arrange agreements with them to spread awareness of the Travel Texas product and experiences via social media channels.

The work also entails pitching travel trade representatives in the leisure and meetings markets about the wonders of The Lone Star State. 

Texas requires that the winning firm has a physical office in Canada, preferably in Toronto.

It plans to issue a contract with a Jan. 12 start date through Aug. 31. There will be options to renew for up to three one-year periods.

Responses are due Dec. 15. They must be mailed to: 

Office of the Governor
Financial Services Division
Attention: Purchasing
P.O. Box 12878
Austin, Texas 78711-2878

Read the RFP (PDF).