Central Florida Tourism Oversight District

The Central Florida Tourism Oversight District, which was created by governor Ron DeSantis in 2023 as the governing body for Walt Disney World, is collecting proposals for strategic communications work.

Florida’s legislature approved the set-up of CFTOD on Feb. 23 to supersede the Reedy Creek Improvement District, which had a board that was controlled by Disney’s board.

CFTOD, which covers nearly 40 square miles. is an outgrowth of Disney’s high-profile spat with DeSantis over its opposition to the “Don’t Say Gay” law.

The RFP calls for a firm to increase CFTOD’s brand awareness and share its messaging with community stakeholders, new potential partnerships, governmental officials, and the media.

The selected communications partner will develop a high-impact PR strategy based upon the task assigned, departmental needs, and cost-saving tools, and media opportunities available, according to the RFP.

Proposals are due Feb. 15 at the PlanetBids electronic portal. 

Read the RFP (PDF).