Santa Clara

Santa Clara, which is California’s sixth largest county, is looking for a firm to handle marketing communications for its health maintenance organization.

The selected partner will propose an initial and ongoing communication strategy for the Valley Health Plan, including market segmentation and targeted marketing strategies, media strategy, and package marketing VHP to individuals, brokers, providers, stakeholders, community/social service organizations, and acquiring new targeted member populations, according to the RFP.

The firm will identify and develop multicultural and multilingual needs related to communication projects and propose culturally sensitive recommendations to meet plan objectives.

VHP’s target audiences speak English, Spanish, Vietnamese, Chinese, Tagalog, and Farsi.

Santa Clara prefers a firm to have experience in the healthcare sector, but firms will other relevant experience will be considered.

The County, which has 1.9M people, plans to award a three-year contract with options to renew for two additional one-year periods.

Responses are due April 12 at the Periscope electronic portal.

Read the RFP (PDF).