New York City's Chic Influence, specialist in the US Hispanic community, has been named agency of record for Reina Rebelde makeup line.  Translated in English as "Rebel Queen," the line "celebrates the cultural duality of today's Latinas."

Reina RebeldeReina Rebelde

Chic Influence worked to develop the brand's messaging and values prior to launch, and now as AOR will lead the strategy and execution of all communications efforts across traditional, digital and social media as well as work with founder and CEO Regina Merson.

Chic Influence

“Reina Rebelde’s story, their purpose and the products themselves come at a time when the country’s number one beauty consumer—the Latina population—craves to connect with a beauty brand that authentically understands their culturally-nuanced approach to beauty,” said Lissette M. Rodriguez, Founder of Chic Influence.

Chic Influence's roster includes Being Latino, social media marketing company targeting Hispanic millennials, and celebrity stylists Gabriel Samra, Irma Martinez and Cenia Paredes.

"We feel lucky to have found an agency with the experience, passion and expertise that matches our brand’s very specific needs,” Merson said.