Octagon Sports and Entertainment Network has aligned two of its premiere agencies focused on entertainment experiential, consumer engagement and communications programs.

The new structure is led by Rogers & Cowan CEO Mark Owens and COO Rich Davis.

Mark Owens Rich Davis
Mark Owens & Rich Davis

“This is a culmination of a long-term vision to bring together and strengthen our collective pop culture brand and entertainment services,” said Rick Dudley, chairman and CEO of the Octagon Sports and Entertainment Network.

The move also coincides with the relocation of flagship US offices for both to Century City in Los Angeles.

“Our new offices in Los Angeles and London, refreshed branding and updated websites reflect our investment in the people and culture of both brands, and our confidence in Mark and Rich to take the group to new heights," Dudley said.

The two agency brands offer the services of 250 entertainment marketing experts and represent 150 A-list artists, athletes, musicians and producers such as Denzel Washington, Chris Pratt, Jerry Bruckheimer, Elton John and David Beckham.

Fortune 500 clients include Cisco, The Coca-Cola Company, Delta Air Lines, Hasbro, Marriott, Gibson Brands, Royal Caribbean, AARP Media Properties and Universal Studios.

“Our goal for clients like Mastercard, Delta, Cisco and Hasbro will be to help navigate the complexity of the changing media and digital landscape, and our knowledge of red carpets, festivals, celebrities and our story telling expertise across content, digital and social media will drive engagement and results for our clients, said Mark Owens, CEO of the Rogers & Cowan and FRUKT agencies.

Rogers & Cowan manages red carpets and pop culture activations at the world’s most recognized entertainment gatherings including The GRAMMYs, The Latin GRAMMYs, Emmy Awards, and the CMT Awards.