Karbo Communications has been named PR agency of record for TDK U.S.A. Corporation, a wholly owned subsidiary of TDK Corporation.  Twelve agencies were considered in the five-month review.  There was no incumbent.

TDK is a $10 billion Internet of Things global giant offering components such as sensors used in steering columns of cars to improve the accuracy of automated parking systems, technology that reduces the size of fitness and activity wearables and helps them interact with smartphones, and applications that assist renewable energy and home appliance companies reduce the cost of their products while making them safer.

TDK booth at CES '17(L to R) Rich Meher, dir., corp. comms., TDK U.S.A. Corp.; Margaret Pereira, sr. VP, Karbo Comms.; and Yoichi Osuga, mgr., corp. comms. group, TDK Corp., at CES ‘17 TDK booth.

Karbo will be responsible for all marketing, branding and PR activities, including messaging, media and analyst relations, content development, speaking opportunities and special events.

TDK exhibited at this year’s Computer Electronics Show in Las Vegas, NV, with assistance from Karbo's team.

“Clients, in general, are asking for more help with content as well as capabilities across the whole marketing communication spectrum, encompassing graphic design to marketing research,” Julie Karbo, Karbo Communications founder and CEO, told O’Dwyer’s.  “Our clients want a holistic approach to developing content and populate all their social media platforms.”

Karbo’s dedicated IoT group has been serving clients in this market for over three years and her firm is the agency of record for eBay Advertising, industrial IoT leader RTI, and is an ongoing content developer for personal and computer peripheral provider Logitech.

“TDK U.S.A. Corporation conducted an extensive U.S. agency search and in the final analysis, we chose Karbo Communications because they provide the optimal combination of strategic expertise and state-of-the-art digital PR and branding services,” said Rich Meher, director, corporate communications, TDK U.S.A. Corporation.