JeffreyGroup, Latin American strategic communications agency, has expanded its leadership team in Brazil with the addition of new group directors Debora Pratali and Thiago Massari.  Both will be stationed in the agency’s São Paulo office and report directly to managing director and market leader for Brazil, Rodrigio Pinotti.

(left to right) Thiago Massari, Debora Pratali, and Rodrigo Pinotti(Left to right) Thiago Massari, Debora Pratali, and Rodrigo Pinotti.

Pratali comes over from FSB Comunicação, Brazil’s largest agency.  Pratali was executive director there for 14 years and before that was a journalist at Folha de São Paulo.  She has extensive experience in corporate issues and crisis management in sectors such as health, industrial and infrastructure, telecommunications, technology and agribusiness. 

Massari, digital communications specialist, ends a 12-year run at S2Publicom/Weber.  He has extensive experience in consumer, technology and entertainment.

The new group directors are now part of JeffreyGroup’s Brazil executive management team.

"This new organizational structure represents a significant investment in Brazil to strengthen our position as the leading independent agency for Latin America and Brazil for clients with corporate or brand strategic communications needs,” said Brian Burlingame, JeffreyGroup CEO.

JeffreyGroup, which has been operating in the Brazilian market since its founding in 1993, is the only agency focusing exclusively on multinational companies and brands throughout Latin America.  Current clients are Airbus, American Airlines, Bayer, Facebook, Johnson & Johnson, Marriott, Salesforce, Sony, TetraPak, UNICEF and Xerox.