CLY Communication has been selected to handle all US press relations for L’Oréal’s Dermablend brand.
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The Dermablend product was invented in 1981 by American dermatologist Dr. Craig Roberts in an attempt to overcome the limitations of skincare available to his patients. With the help of his makeup artist wife, Flori Roberts, he was able to develop a product that safely covers even the most severe skin conditions.
“We are delighted to be working with Dermablend, as we immediately felt a strong connection with the brand’s messaging that allows consumers to feel confident and comfortable in their own skin,” said managing director and CEO of CLY Communication, Raffaele Castelli. “We are looking forward to using our passion for the brand to create unique stories and to continue sharing the brand’s inspiring messaging with US media and consumers alike.”
CLY, founded in 2009, handles beauty, lifestyle, luxury, interior, and consumer goods clients from its offices in New York City and Berlin.
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