Hoboken, NJ-based boutique agency Litzky Public Relations has been named agency of record for annual children’s event Play Fair.
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A partnership between trade group the Toy Industry Association and events company LeftField Media, Play Fair is billed as “an immersive, experience-rich event for children, parents, families, and teenage and adult collectors” that includes exhibits, displays and live stage performances featuring toys, games and entertainment brands.
The event takes place November 4th and 5th at the Javits Convention Center in New York.
As AOR, Litzky will develop and execute a strategic campaign to increase consumer awareness of Play Fair and boost ticket sales. Activity will include press, influencer and fan engagement, management of press preview events and onsite support throughout the show.
Litzky, which specializes in children’s products and lifestyle brands, was founded in 1988.
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