Intercom Americas has launched international branding and business consulting firm Kaleio.  It will specialize in deep-data analysis out of offices in Miami and New York.

Kaleio

Industry veteran Henry Hughes will head the new outfit as CEO.  Hughes has lived and worked in the U.S., Europe and Latin America, successfully leading business initiatives for top companies such as Burger King, Carnival Cruise Lines, Home Depot, Hunter Douglas, and Johnson & Johnson.

Henry HughesHenry Hughes

“I am thrilled to be joining the Intercom Americas family to lead a fantastic team. Kaleio combines extensive experience with the latest technologies to create impactful and customized solutions for our clients’ unique challenges,” said Hughes.

Intercom Americas has operated JeffreyGroup, the specialized Latin America marketing and communications firm, since 1993.  Other businesses in its portfolio include Pinta, the U.S. Hispanic marketing and advertising agency; Webfluentials, an online influencer targeting platform; and, PubTracker, a tracking and analytics service covering traditional and social media channels.

Current clients of Intercom Americas firms include Airbnb, Airbus, Amazon, American Airlines, Bayer, Diageo, Facebook, Instagram, Marriott, McCormick, NFL, Nike, Samsung, Splenda, Sony T-Mobile, and Xerox.

“We look forward to taking advantage of the many synergies between Kaleio and our existing businesses,” said Jeffrey Sharlach, the managing partner of Intercom Americas. “Having this complementary branding strategy and market research team adds important resources to the comprehensive array of solutions we’re able to offer clients of our agencies.