BackBay Communications has been named agency of record for Delta Data, provider of back-end software solutions to help mutual funds process transactions.
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The fintech specialist will be tasked with raising awareness of how Delta Data can help fund companies and distributors navigate technological and regulatory changes.
“The BackBay team has the important combination of industry knowledge and meaningful relationships with the fintech and major business media, which has enabled us to hit the ground running,” said Whitfield Athey, chief executive officer at Delta Data.
BackBay already provides integrated branding, marketing and PR for AFEX, Bluefin Payment Systems, Eagle Investment Systems, LifeYield and Linedata. It is one of the nation's top financial PR and investor relations firms, according to O’Dwyer’s rankings.
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