Alyson RoyAlyson Roy, AMP3 PR owner

Boutique lifestyle and fashion PR shop AMP3 Public Relations is handling communications for the launch of international soccer star Cristiano Ronaldo’s denim collection this spring.

Cristiano RonaldoCristiano Ronaldo

Ronaldo, one of the most followed male celebrities on social media, has will debut jeans, jackets, shorts and woven shirts inspired by his way of life and made to be lived in.

New York City-based AMP3 publicized the opening of the Domenico Vacca flagship department store in the Big Apple last year.   The ten-story affair just off Fifth Ave. offers menswear, womenswear, accessories, home goods, barber shop, beauty salon, art gallery, Italian espresso bar, private members-only club, and even 30 long-term stay residential units designed by Vacca himself.

AMP3 saw a jump from #23 to #12 in O’Dwyer’s rankings of beauty and fashion PR firms after reporting an 88.42% percentage gain in year-over-year net fees, making it one of the fastest growing agencies in the space.

Clients include Caterpillar Footwear, Sebago, D’Marie Archive, Nolcha Shows at New York Fashion Week and Manhattan Vintage Show.