Broadcast and digital communications company Synaptic Digital is offering a new service to capture the content created during a satellite media tour and use it across multiple social media channels.

Synaptic Digital SMT Content Extension Offering

Nearly two-thirds of American adults – 62%– get news from a social media site, according to a new survey from Pew Research Center.

In addition to a day of media interviews, Synaptic will “reimagine” content into Facebook videos, Pinterest posts, Instagram stories, YouTube Serialized Shorts and Twitter tips, extending your SMT message and getting it out to new audiences.

Jason RockmanJason Rockman

“With all the ways people are getting their news and sharing content, there is a true opportunity to better leverage the time you have with a spokesperson at your tour to develop additional media campaigns that will live across multiple channels,” said Jason Rockman, managing director at Synaptic Digital.

Dan SchwartzbergDan Schwartzberg

Dan Schwartzberg, senior VP of product development, explained to O’Dwyer’s that in order to come up with the right blend of social and digital channels and strategies, his team first discusses the target audience and existing social strategy of the client.  Then it’s just a matter of capturing the key elements to push out to social media.

“As a company that sends out more than 3,000 pieces of social content a month, we understand how to create the most relevant content for each social channel and audience. A video that works for TV is not the same as one that will resonate on Facebook or Instagram,” Rockman said.

Tagging is used to quantify the performance of the content distributed throughout social media and track the customer journey.