New York-based independent agency 5W Public Relations has been named PR agency of record for Brooklyn-based craft beverage maker BCGA Concept Corp.

Bruce Cost Ginger Ale

BCGA manufacturers a popular line of unfiltered ginger ale, Bruce Cost Ginger Ale, as well as sugar-free ginger ale line Brooklyn Organics. Founded in 2010, the company's products are now available through retailers such as Whole Foods Market, Trader Joe’s, Cost Plus World Market, BevMo! and Fairway. BCGA in 2014 relocated into a factory in Brooklyn’s Bushwick neighborhood.

5WPR will execute a PR program for the Brooklyn-based craft beverage maker to amplifying the brand’s visibility and increase consumer and media awareness.

Full-service 5W is one of the top food and beverage PR firms in the country, accounting for $3.7 million in net fees for this category of O'Dwyer's rankings.