Farmer Bros., national coffee roaster, wholesaler and distributor of coffee, tea and culinary products, has named Champion Management Group as PR and social media agency of record.

Farmer Bros.

Champion’s local connection was important in the decision-making process.  Farmer Bros. recently moved from Torrance, California to a $90 million headquarters in Northlake, Texas and reviewed several agencies in the Dallas-Fort Worth metro area.

“Now that we’ve settled into our new home in North Texas, it was important to select a PR partner that could combine a strong local connection with an extensive reach throughout the nation,” said Gerard Bastiaanse, senior VP, marketing.

Champion, founded in 2002 by marketing veteran Ladd Biro, ranks among the nation’s top food and beverage PR firms, representing blue-chip brands such as Raising Cane’s Chicken Fingers, Cicis, Nestle Toll House Café, Walk-On’s Bistreaux & Bar, Zoup!, Salata, Garbanzo Mediterranean Fresh, Main Event Entertainment, Front Burner Restaurants, FreeRange Concepts and Firebird Restaurant Group.