Tech has historically been considered a man’s field, but CompTIA (Computing Technology Industry Association) and Walker Sands set out to change this mentality with their #MakeTechHerStory national campaign to bridge the IT gender gap.

CompTIA #MakeTechHerStory Case Study from Walker Sands on Vimeo.

Tech PR specialist Walker Sands put together focus groups for girls ages 10 to 17 to talk about tech, careers, and what an IT professional looks like.

This data was then used to challenge the perception young girls have toward a career in tech by illustrating stories of successful women through an e-book, social campaign and interactive avatar generator of a modernized version of Rosie the Riveter from the 1940s.

Girls were encouraged to share their version of Rosie on social media.

The campaign generated 180 media placements, 35,000 video views, 600,000 social shares and 250M+ media impressions.

Chicago-headquartered Walker Sands was founded in 2001, has 80 employees and is one of the top technology PR agencies in the country with $8 million in 2016 net fees, according to O’Dwyer’s ranking.