Porter Novelli has been named PR agency of record for industry-funded agriculture promotion group, National Honey Board.
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PN will support the group’s mission to provide education on honey by managing its consumer brand with strategic plan development, media and influencer relations and counsel on current issues and trends.
"It's an honor to be collaborating with the National Honey Board as they continue to educate the public on the nutritional information, benefits and uses for honey and honey products," said Linda Martin, APR, partner and managing director, Porter Novelli Southern California.
NHB dedicates a minimum of five percent of its annual budget to support honey bee health research.
"We couldn't be happier to have such a strong partner in Porter Novelli. We are confident that our collaborative efforts will bring honey and honey bees to the forefront with consumers and the food industry alike, benefiting the entire industry,” said Margaret Lombard, National Honey Board CEO.
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