The Almond Board of California has hired Padilla to lead an industry communications program for the Modesto, CA-based nonprofit.
The retainer follows a competitive national search.
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The Almond Board’s industry communications program aims to reach farmers, processors and other key industry members involved in the production of almonds. The Almond Board of California, which was founded in 1950, markets and conducts research to promote California’s almond industry, which comprises 80 percent of the world’s almond supply.
Minneapolis-based Padilla will field the account alongside Chicago-based food and nutrition communications and consulting division FoodMinds, which Padilla acquired in 2016. FoodMinds has worked with the Almond Board for several years.
The account will be co-led by senior vice president Tina Charpentier, who leads Padilla’s environmental sciences team, and executive VP (and FoodMinds founder) Laura Cubillos.
The California Almond Board has held additional PR pacts with Porter Novelli.
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