The Italian Trade Agency, the government economic development organization that promotes international trade and foreign investments in Italy, is seeking a PR firm with experience in the beauty and lifestyle sector for media outreach support.

A PR firm is needed for the launch of two beauty programs, the US Beauty Desk and Beauty Made in Italy, which aim to raise awareness of Italian beauty products and brands among US consumers and position the Beauty Made in Italy brand as the entry point for all things Italian beauty.

The Italian Trade Agency

Scope of the work includes press release creation and outreach for B2B and B2C campaigns and message development and outreach strategies for B2B and B2C media, as well as support for website/showroom and pop-up events.

Projected timeline for the project is to commence in September and run through December 2017, with the possibility for renewal in 2018.

Budget for the project is $30,000.

Deadline for proposals is August 21 at 5 pm EST. Proposals should be sent to [email protected].

Contact is Meredith Kerekes, head of the US Beauty Desk, [email protected].

View the RFP (PDF).