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The Wyoming Office of Tourism is looking for a PR firm for its $250K budget to promote the state as a vacation market to U.S. and international audiences.
More than 8.5M visitors visited The Equality State in 2016, resulting in economic and social benefits to local communities, according to WOT's RFP.
WOT seeks creation of a year-long program including media outreach targeted at travel writers, journalists and influencers, plus PR events (receptions, deskside appointments) to support its initiatives.
The firm will understand the state of the travel business and the opportunities for Wyoming, which is home of Yellowstone and Grand Teton national parks as well as Devils Tower national monument, to break through the clutter and competition.
Representatives of the PR firm are required to travel to Wyoming (at the firm's expense) six times per year for in-market training, roundtables and to help cull story ideas.
Proposals are due Dec. 5. Oral presentations are slated for Cheyenne Jan. 8 with work beginning Feb. 1.
Lori Galles is purchasing representative at 307/777-6797.
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