Higher Learning Advocates, a DC non-profit, is looking for an experienced digital/integrated communications shop to create and launch a new website.
It wants a firm experienced in working with non-profit/PA clients in end-to-end website development.
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Launched in March, HLA supports a higher educational system that is student-centered, equitable and outcomes-based.
Federal policymakers, higher education researchers/analysts and leaders of institutions, think tanks and foundations focused on postsecondary education are HLA’s primary audiences.
HLA seeks a firm to help it “define the online behavior of our target audience and then articulate a clear and effective strategy for launching a new website that will reach that audience,” according to its RFP.
The new website will be user-friendly and capable of featuring a broad range of content including blogs, video, press releases and multimedia reports.
Ted Eismeier at [email protected] is handling the search. He wants responses by Nov. 15.
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