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Communications teams should take a cue from the tech industry and build the packaging, clarity and market presence that turns expertise into something tangible for buyers.
Members and franchisees are major stakeholders in shaping and distributing an organization’s message. Communicators need to adjust their strategies accordingly.
A wave of structural changes are remaking the industry. The secret to piloting a course through those changes lies in seeing them as mandate—not as a threat.
Expanding takes more than just growing in size. A deliberate, focused approach is essential for firms that want to increase their scale and influence.
