PR has moved mostly to the agency side where extensive special practice areas have built up over the past 20 years. Only O'Dwyer's ranks PR firms by 19 specialties. The firms below have broken out their net fees for accounts classified as beauty, fashion and lifestyle PR.
Agriculture | Automotive/Transportation | Beauty/Fashion/Lifestyle | Education | Energy | Entertainment/Cultural | Env./Sustain./Greentech/PA | Financial PR/IR | Food & Beverage | Healthcare | Home Furnishings | Industrial | Non-Profits | Professional Svcs. | Purpose/CSR | Real Estate Fin. & Dev. | Sports | Technology | Travel & Economic Dev.
The firms ranked above have satisfied the O'Dwyer ranking rules – supporting fee and employee totals with income tax and W-3 forms and providing a current account list. O'Dwyer's rankings should be regarded as an expression of our judgment of a firm's standing within the industry, and are not warranted to comply with any specific objective standards.