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50 Francisco St., #400,
Employees: 2000. Founded: 2001.
Real Chemistry (previously W2O) is a global health innovation company with an alchemic mix of 2,000 people and hundreds of clients and partners working from bench to bedside to make the world a healthier place for all. Purpose-built by Jim Weiss to address modern healthcare challenges, Real Chemistry is the culmination of 20 years of intentional, fiercely independent, sustained growth.
We are committed to improving health outcomes across today's ecosystem by partnering with companies who want to reimagine healthcare. We have built a home where the best health experts collaborate and innovate to deliver commercial, clinical and corporate solutions that put patients at the core, through data, proprietary technology and powerful creativity.
With offices across the United States and Europe, Real Chemistry believes that the way to real, transformative change is through our uncommon combination of talents, disciplines and technologies.
Real Chemistry's proprietary technology products include Swoop, IPM.ai and the Symplur Suite of social listening, analytics and engagement tools, all housed within Real Chemistry Health Technologies. We have tools focused on clinical trial engagement, and expert service brands include W2O (integrated communications), 21GRAMS (advertising and medical), Discern (value-based care consulting), and starpower (influencer and entertainment marketing). Integrated intelligence, media and marketing are all within Real Chemistry's Integrated Marketing and Intelligence Services.
Jim Weiss, founder & chmn.; Shankar Narayanan, CEO; Jennifer Gottlieb, global pres.; Craig Abolt, CFO
Real Chemistry in the news with O'Dwyer's:
On the Move: Ford Hutman Media Taps McCaffrery as PR Chief
Thu., Jul. 28, 2022...at Wachsman. Before that, she was senior director, corporate and strategy at W2O (now Real Chemistry ). Her expertise includes executive positioning, product launches, digital communications integration, influencer identification and engagement,...
On the Move: Nancy Elder Delivers Pitch for NY Mets
Fri., Jul. 15, 2022...Duc Le as chief operating officer. Le was previously practice leader, digital solutions at Real Chemistry . He has also served as global managing director of digital operations at Edelman. “Duc...
Grates Exits Real Chemistry
Wed., Jun. 1, 2022...
Gary Grates is leaving Real Chemistry after a nearly 11-year run, where he handled strategic communications and the San Francisco-based...
News of Firms: Propel Makes Its Software Free
Tue., Apr. 12, 2022...PR professionals and journalists,” said Propel CEO and founder Zach Cutler. With customers including Real Chemistry , Textron and Insurify, Propel is headquartered in Tel Aviv and has teams based in...
Earth to Jeff: There's Trouble Brewing
Wed., Apr. 6, 2022...call in to rage at his perceived enemies, just like Trump does at Fox News.
Real Chemistry keeps on gobbling up acquisitions, though some signs of heartburn have started to appear.
On the Move: Corcoran Quits Real Chemistry for BCW
Thu., Mar. 31, 2022...Corcoran
BCW named Mary Corcoran president, North America, effective May 1. Corcoran joins BCW from Real Chemistry , where she ran the tWist operating company, the communications business, and most recently, had...
Healthcare PR Firms Enjoy 47% Growth in '21
Tue., Mar. 29, 2022...total revenue to $1.3B, counseling clients on how to deal with the global COVID-19 crisis.
Real Chemistry ($475M) Edelman ($208.9M) and Evoke Group ($181M) took the top three slots in the...
PR Firms Report Robust 29.7% Growth in '21
Fri., Mar. 25, 2022...to $194.9M.
Finn Partners (+48.9 percent to $162.2M), Zeno Group (39.9 percent to $118.6M) and Real Chemistry (+36.0 percent to $475M) ranked next.
No. 1 firm Edelman grew 17.2 percent to $984.9M...
News of Firms: Propel Closes $4.5M Seed Funding Round
Wed., Mar. 2, 2022...to help the platform determine which pitches resonate the most with journalists. Propel counts Real Chemistry , Google and Antenna among its clients. Its media database includes more than one million...
PR Rebounded in ’21 From Chaos of Pandemic ’20
Thu., Dec. 30, 2021...pegged in the $450M range.
W2O Group, a healthcare marketing and communications network rebrands as Real Chemistry . It says the move reflects the disruption facing the healthcare sector since the outbreak...
Weiss Steps Down as CEO of Real Chemistry
Thu., Dec. 2, 2021...
Jim Weiss, Shankar Narayanan
Jim Weiss, founder of Real Chemistry , is stepping down as CEO at O’Dwyer’s No. 1 healthcare firm on Jan. 3.
Creating the ‘Perfect Fit’
Tue., Nov. 2, 2021...a manner that reflects their interests, needs, concerns and satisfaction.
Gary Grates is Principal at Real Chemistry ....
On the Move: Whirlpool Ups Klyn to SVP-Comms.
Mon., Nov. 1, 2021...unit. Before coming to Medtronic, she was senior account director with W2O Group (now Real Chemistry ). At FHM, Fuller will serve as a senior counselor and strategic account lead for...