Merritt Group, Inc.

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Merritt Group, Inc. Ranked PR firm

Merritt Group, Inc.

8251 Greensboro Dr., McLean, VA 22102

703/390-1500; fax: 703/860-2080

[email protected]

Merritt Group is an award-winning, woman-owned strategic communications firm - and we are celebrating our 25th anniversary this year! We are a mid-sized agency based in McLean, Virginia with staff across the U.S. in San Francisco, Dallas, Boston, Denver and more. Merritt Group specializes in public relations, messaging, branding/creative, content strategy & creation, SEO, social media, demand and lead generation, website development/design and marketing infrastructure consulting.

The success of our client campaigns is grounded in our extensive domain knowledge in market moving technology areas such as cybersecurity, AI, IoT, cloud, quantum, blockchain and mobile, as well as key verticals such as government, healthcare, retail, energy & utilities, transportation, banking and more. Our philosophy starts with intrinsically understanding our clients' target audiences, which leads to the development of powerful messaging and creative PR, marketing, content programs that drive high impact awareness, engages audiences and accelerates sales around their innovations.

At Merritt Group, we help our clients harness the power of a new era of influencers and digital technology -- one that extends beyond just the mainstream media as the arbiters of reach. We are disciples of Digital PR, the confluence of traditional PR strategy, SEO, content marketing and social media. We build credibility with differentiated messaging and content that multiplies your brand impact and injects and amplifies your PR campaigns with digital strategies and tactics to reach your target audiences quickly and efficiently.

Our client roster includes organizations ranging from large, global leaders to emerging, venture-backed innovators - all with a focus on technology.

Founded: 1997.

Agency Statement:

Merritt Group's philosophy starts with understanding our clients' target audiences and markets and then developing powerful messages and creative programs that create awareness for their innovations. Our in-depth knowledge of our clients' competitors, markets, industry trends and influencers turns our campaigns into immediate ROI for their business.

We pride ourselves on delivering insightful, strategic communications approaches that takes full advantage of the intersection of media, digital and creative based on analytical research. While the landscape has evolved, our passion for consistently delivering high-quality, well-executed creative campaigns is undiminished. Our goal is to help the world's most inspiring companies share viewpoints that get people talking and keep their audiences engaged. We also have built our business on the expertise of our people by procuring and developing the industry's best talent. We foster innovation and experimentation that allows our people to develop their careers to their fullest potential and, in the process, deliver incredible service and value to our clients.

At Merritt Group, we are a family. We are authentic, inclusive, adaptable, accountable, service-minded and love a balanced and fulfilling work life. The agency places employee culture as a top priority, which has resulted in an industry-low turnover rate and multiple industry awards.

Leadership: Alisa Whyte, CEO, sr. partner; Thomas Rice, exec. VP, partner; John Conrad, exec. VP, partner; Jayson Schkloven, exec. VP, partner; Shahed Ahmed, sr. VP, partner; Michelle Schafer, sr. VP, partner; Matt Donovan, sr. VP, partner

Clients Include:

Babel Street (public sector)
Deep Instinct
Elastic (public sector)
Forgepoint Capital
Hexagon PPM
Huntress Labs
MITRE Engenuity
Northern Virginia Technology Council
Qlik (public sector)

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