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Merritt Group, Inc.
8251 Greensboro Dr.,
703/390-1500; fax: 703/860-2080
Merritt Group is an award-winning, woman-owned strategic communications firm - and we are celebrating our 25th anniversary this year! We are a mid-sized agency based in McLean, Virginia with staff across the U.S. in San Francisco, Dallas, Boston, Denver and more. Merritt Group specializes in public relations, messaging, branding/creative, content strategy & creation, SEO, social media, demand and lead generation, website development/design and marketing infrastructure consulting.
The success of our client campaigns is grounded in our extensive domain knowledge in market moving technology areas such as cybersecurity, AI, IoT, cloud, quantum, blockchain and mobile, as well as key verticals such as government, healthcare, retail, energy & utilities, transportation, banking and more. Our philosophy starts with intrinsically understanding our clients' target audiences, which leads to the development of powerful messaging and creative PR, marketing, content programs that drive high impact awareness, engages audiences and accelerates sales around their innovations.
At Merritt Group, we help our clients harness the power of a new era of influencers and digital technology -- one that extends beyond just the mainstream media as the arbiters of reach. We are disciples of Digital PR, the confluence of traditional PR strategy, SEO, content marketing and social media. We build credibility with differentiated messaging and content that multiplies your brand impact and injects and amplifies your PR campaigns with digital strategies and tactics to reach your target audiences quickly and efficiently.
Our client roster includes organizations ranging from large, global leaders to emerging, venture-backed innovators - all with a focus on technology.
Merritt Group's philosophy starts with understanding our clients' target audiences and markets and then developing powerful messages and creative programs that create awareness for their innovations. Our in-depth knowledge of our clients' competitors, markets, industry trends and influencers turns our campaigns into immediate ROI for their business.
We pride ourselves on delivering insightful, strategic communications approaches that takes full advantage of the intersection of media, digital and creative based on analytical research. While the landscape has evolved, our passion for consistently delivering high-quality, well-executed creative campaigns is undiminished. Our goal is to help the world's most inspiring companies share viewpoints that get people talking and keep their audiences engaged. We also have built our business on the expertise of our people by procuring and developing the industry's best talent. We foster innovation and experimentation that allows our people to develop their careers to their fullest potential and, in the process, deliver incredible service and value to our clients.
At Merritt Group, we are a family. We are authentic, inclusive, adaptable, accountable, service-minded and love a balanced and fulfilling work life. The agency places employee culture as a top priority, which has resulted in an industry-low turnover rate and multiple industry awards.
Leadership: Alisa Whyte, CEO, sr. partner; Thomas Rice, exec. VP, partner; John Conrad, exec. VP, partner; Jayson Schkloven, exec. VP, partner; Shahed Ahmed, sr. VP, partner; Michelle Schafer, sr. VP, partner; Matt Donovan, sr. VP, partner
Babel Street (public sector)
Elastic (public sector)
Northern Virginia Technology Council
Qlik (public sector)
Merritt Group, Inc. in the news with O'Dwyer's:
Telling the Story About 5G
Fri., Jul. 24, 2020...A new guide from Merritt Group says PR professionals need to retool their strategies if they are looking to effectively...
News of PR Firms
Thu., Sep. 20, 2018...publications focused on themes such as women in tech, the blockchain, media and entertainment.
Merritt Group Consulting has rebranded itself as Spool Marketing and Communications. Spool is helmed by Catherine Merritt,...
California Healthcare Institute Hires Hiar
Mon., Jul. 8, 2013...as PR and communications director at its Washington office.
Prior to CHI, Hiar was at Merritt Group , serving as lead on the Maximus and U.S. Pharmacopeial Convention accounts. Earlier she did...
Many Tech PR Practices Post Double Digit Gains
Mon., Mar. 18, 2013...San Francisco, up 13% to $17 million;
Finn Partners, New York, growing 17.8% to $10.2M; Merritt Group , up 28% to $9.2M; LaunchSquad, San Francisco, up 26% to $8.5M; Matter Communications, Boston,...
PR Firms, Large and Small, Grew in 2012
Mon., Mar. 11, 2013...19% to $12.9M;Jackson Spalding, Atlanta, up 16% to $12M; Fahlgren Mortine, Columbus, up 17.7% to $12.3M; Merritt Group , Reston, up 28.8% to $9.2M; Development Counsellors Int’l, New York, up 19% to $8.6M, and Matter...