Merritt Group

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Merritt Group Ranked PR firm

Merritt Group

8251 Greensboro Dr., #600, McLean, VA 22102

703/390-1500; fax: 703/860-2080

Merritt Group is an award-winning, woman-owned strategic communications firm founded in 1996 in Northern Virginia. We are a mid-sized agency with locations in McLean, Virginia, San Francisco, California and North Texas. Merritt Group specializes in public relations, content creation, marketing, social media, demand and lead generation, analytics and measurement, and marketing infrastructure consulting.

The success of our client campaigns are grounded in our extensive domain knowledge in hot technology areas like cybersecurity, AI, IoT, cloud, and mobile, as well as verticals such as government, healthcare, retail, energy & utilities, transportation, finance, and more. Our philosophy starts with intrinsically understanding our PR clients' target audiences, which leads to the development of powerful messaging and creative marketing, PR, content programs that drives high impact awareness, engages audiences and accelerates sales around their innovations.

At Merritt Group, we help clients harness the power of a new era of influencers and digital technology -- one that extends beyond just the mainstream media as the arbiters of reach. We build credibility with differentiated messaging and content placements that multiply your brand impact and drives sales, and inject and amplify your PR campaigns with digital strategies and tactics to reach your target audiences quickly and efficiently. At Merritt Group, Digital PR is the confluence of traditional PR strategy, SEO, content marketing, and social media.

Our client roster includes organizations ranging from large, global tech leaders to emerging, venture-backed innovators.

Founded: 1996.

Agency Statement:

Merritt Group's philosophy starts with understanding our clients' target audiences and markets and developing powerful messages and creative programs that create awareness for their innovations. Our in-depth knowledge of our clients' competitors, industry trends and influencers turns our campaigns into immediate ROI for their business.

We pride ourselves on delivering insightful, strategic communications approaches that take full advantage of the intersection of media, digital and creative based on analytical research. While the landscape has evolved, our passion for consistently delivering high-quality, well-executed creative campaigns is undiminished. Our goal is to help the world's most inspiring companies share viewpoints that get people talking and keep their audiences engaged. We also have built our business on the expertise of our people by procuring and developing the industry's best talent. We foster innovation and experimentation that allows our people to develop their careers to their fullest potential and, in the process, deliver incredible service and value to our clients.

At Merritt Group, we are family. We are go-getters, authentic, and love a balanced and fulfilling work life. The agency places employee culture as a top priority, which has resulted in an industry-low turnover rate.

Leadership: Alisa Valudes Whyte, CEO, sr. partner; Thomas Rice, exec. VP, partner; John Conrad, exec. VP, partner; Jayson Schkloven, exec. VP, partner; Shahed Ahmed, sr. VP, partner; Michelle Schafer, sr. VP, partner

220 Montgomery St., #640, San Francisco, CA 94104

Clients Include:

Cequence Security
Deep Instinct
Elastic Federal
GoHealth Urgent Care
Huntress Labs
Menlo Security
Nok Nok Labs
Northern Virginia Technology Council
PAS Global
Qlik Federal
Tempered Networks

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