Deadline to take part in the 2026 rankings of PR firms based on 2025 data is Mar. 16: Download instructionsDeadline to take part in the 2026 rankings of PR firms based on 2025 data is Mar. 16: Download instructions
RF|Binder
950 Third Ave., 8th Flr., New York, NY 10022
212/994-7600
[email protected]
www.rfbinder.com
Services:
Strategy and planning: Insights & planning; strategic positioning & narrative development; campaign strategy; social impact & sustainability.
Integrated marketing: Digital platform strategy; influencer marketing; content creation; brand identity & design; experiential marketing & event marketing; paid media & digital marketing; digital, web, & interactive; research & insights.
Strategic communications: Corporate communications & reputation management; earned media; thought leadership; crisis communications; executive positioning.
[email protected]
[email protected]
[email protected]
Employees: 70. Founded: 2001.
Agency Statement:
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With deep expertise across consumer, corporate, financial services, professional services, education, energy, healthcare and life sciences industries, the RF|Binder team delivers strategic communications counsel, purposeful storytelling and integrated marketing solutions—unbound by method, medium or channel. RF|Binder is an independent, certified Woman-Owned Business headquartered in New York City with team members across the U.S. and a global presence through PROI worldwide partners. RF|Binder’s work across diverse industries consistently earns industry recognition, with the firm achieving awards year after year on the Observer Power List, Inc. Power Partner, PRNEWS’ Agency Elite Top 120, PR Daily’s Top Agencies Awards, and Crain’s New York’s Best Places to Work lists.
For more information, visit www.rfbinder.com.
Amy Binder, CEO & Chmn.; Rebecca Binder, Pres., Board Member; Atalanta Rafferty, Co-Founder & Sr. Exec. Mng. Dir., Food & Beverage, Board Member; Jason Buerkle, CFO, Board Member; Steve Weinberg, Exec. Mng. Dir., Vice Chair; Bill McBride, Exec. Mng. Dir.; Ted Deutsch, Exec. Mng. Dir.; Armel Leslie, Exec. Mng. Dir.; Tom Szauer, CTO
35 Clark St., Suite 101, Trenton, NJ 08611
Clients Include:
Building Impact PartnersClink Different
Conniption Gin
Euclid Transactional
Freepoint Commodities
German Wine Institute
Impax Asset Management
Investment Leadership Network
The Jerome A. Chazen Institute for Global Business at Columbia Business School
Kroger
Krusteaz
MarketAxess
Natixis
Paris Baguette
Peachtree Group
Qatar Foundation
Spirit Halloween
Treasury Wine Estates
Vestwell
Yum China
RF|Binder in the news with O'Dwyer's:
| • | Out & Equal's Di Taranto Moves to AvoqMon., Aug. 18, 2025...International Rescue Fund (senior communications officer for global partnerships), Edelman (senior account supervisor) and RF|Binder |... |
| • | PR Firm News: Endeavor Communications Opens in NYCMon., May 5, 2025...by Matt Yemma, who has served as managing director at both Lyceus Group and RF|Binder |... |
| • | RF|Binder Acquires Taft CommunicationsWed., Dec. 4, 2024... (L-R) Amy RF|Binder , Ted Deutsch ... |
| • | Frayter Books Ticket on Flix North AmericaTue., Jul. 9, 2024...as senior director for corporate and financial communications at Macy’s, head of media at RF|Binder |... |
| • | RF Binder Signs US Unit of Saudi Wealth FundThu., Jan. 18, 2024... RF|Binder |... |
| • | RF|Binder Acquires Peaks StrategiesMon., Oct. 16, 2023... RF|Binder |... |
| • | On the Move: Guindo Named CMO at Merck Human HealthFri., Jun. 24, 2022...financial communications. Before that, Frayter was senior managing director and head of media at RF|Binder |... |
| • | RF|Binder Ups Rebecca Binder to PrexyWed., Jun. 8, 2022... Rebecca RF|Binder Rebecca ... |
| • | RF|Binder Adds Media Pro EppsTue., Feb. 15, 2022...Epps Rebecca Epps, a producer, writer and reporter for CBS, NBC and ABC, has joined RF|Binder |... |
| • | FTI Consulting Snags Abernathy MacGregor's TuckerTue., Jan. 25, 2022...leader of its M&A and activism practice. He also did a three-year stint at RF|Binder |... |
| • | On the Move: Goodman Media International Hires ButeauFri., Oct. 29, 2021...previously ran her own consultancy, Spot PR. She was a senior managing director at RF|Binder |... |
| • | David Finn Celebrates 100th BirthdayTue., Aug. 31, 2021...his children, Kathy Bloomgarden (Ruder Finn CEO), Peter Finn (Finn Partners CEO) and Amy RF|Binder (... |
| • | On the Move: 42West Adds Stagaard, StewartThu., Aug. 12, 2021...at Hollywood Agency, establishing the agency’s west coast practice. Wallace has also worked at RF|Binder |... |
| • | Edelman Recruits Digital Pro GeeWed., Sep. 30, 2020...for North America), Burson-Marsteller (head of digital strategy & content for US corporate/financial practice), RF|Binder |... |
| • | On the Move: Purple Strategies Hires Jennifer KohlFri., Sep. 11, 2020...in Chicago, Scorpio joined the firm in 2015. He was previously a director at RF|Binder |... |
| • | Accounts in Transit: Pollack PR Cleans Up with BlueGreen Water TechnologiesThu., Jan. 16, 2020...that prepares young people for the future. The Purpose Collaborative team includes Carol Cone ON PURPOSE, RF|Binder |... |
| • | Brodeur Hires Beaudoin for Purpose PushThu., Nov. 7, 2019...counseled Body Shop, Disney, Gap, Honda and PwC. Earlier, he was executive managing director at RF|Binder |... |
| • | Ex-Sen. Heitkamp Aide Hits BreakwaterWed., May 29, 2019...and communications director for Congressman Paul Kanjorksi of Pennsylvania. McDonough also did a stint at RF|Binder |... |
| • | People on the MoveThu., Aug. 2, 2018... Jacqueline Wilson RF|Binder |... |
| • | Binder Joins Family BusinessFri., Jul. 27, 2018... Rebecca RF|Binder Rebecca ... |
| • | Grayling Vet Schraeder Takes RF|Binder PostTue., Jul. 10, 2018...most recently senior VP and crisis management lead at Huntsworth's Grayling, has moved to RF|Binder |... |
| • | RF|Binder Beefs up Food Biz, Female LeadershipThu., Jun. 28, 2018... Maggie Boezi RF|Binder |... |
| • | CNBC, CNN Vet Frayter Joins RF|BinderThu., Jun. 21, 2018... Karina Frayter Karina Frayter, most recently a field producer at CNBC Business News, has joined RF|Binder |... |
| • | PRSA-NY Presents 2018's Crop of Big Apple AwardsThu., Jun. 14, 2018...TASC Group, WE Communications, RXMOSAIC and Citizen Relations all won three awards. Weber Shandwick, RF|Binder |... |
| • | Volatile Markets, Social Purpose Test Financial FirmsThu., May 24, 2018...when managing reputational risk became significantly more challenging, said Bill McBride, Senior Advisor at RF|Binder |... |
| • | Taste, Tech and the Battle for MindshareWed., Mar. 14, 2018...of evolution, and we’re excited for the challenge. *** Atalanta Rafferty is Executive Managing Director at RF|Binder |... |
| • | People on the MoveWed., Jan. 31, 2018...who was previously at S&C as a senior VP, returns to the firm from RF|Binder |... |
| • | News of FirmsThu., Jan. 11, 2018... Amy RF|Binder ... |
| • | B-M’s Gee Shifts to FinsburyWed., Jan. 10, 2018...Walgreens Boots Alliance, Colgate-Palmolive and MassMutual. Prior to B-M, Gee was chief digital officer at RF|Binder |... |
| • | Fenton Launches New CSR OfferingFri., Oct. 27, 2017...Scott Beaudoin, who’s been appointed group president. Beaudoin joins the “social change” agency from RF|Binder |... |
| • | Longsworth Makes Impact on RF|BinderFri., Oct. 27, 2017... Annie Longsworth, founder/CEO of The Siren Agency CSR and social impact shop, is joining RF|Binder |... |
| • | Ephemerality Driving 'Dark Social'Fri., May 26, 2017...innovation happening. Having a depth in digital and social media is super important,” Karpf said. RF|Binder |... |
| • | Have We Reached a Purchasing Habits Tipping Point?Tue., Mar. 7, 2017...— from the industry in 2017. * * * Atalanta Rafferty is Executive Managing Director at RF|Binder |... |
| • | B-M Brings in Digital Strategy LeadsMon., Jul. 11, 2016...at Burson-Marsteller from 2006 to 2010 as digital creative director, rejoins the agency from RF|Binder |... |
| • | Spong, Carmichael Lynch Sweeten PR for TruviaTue., Jun. 7, 2016...stevia-based sweetener was developed by Cargill and The Coca-Cola Company and is distributed by Cargill. RF|Binder |... |
| • | RF|Binder Signs Singh for CSR RoleMon., May 2, 2016...New York-based RF|Binder |... |
| • | Sieger Graduates to CengageWed., Apr. 27, 2016...North America as manager of media relations and was a senior managing director for RF|Binder |... |
| • | Cea Takes Communications Reins at Girl ScoutsWed., Apr. 13, 2016...York-based Girl Scouts last year to head communications and marketing at LeanIn.org.Stewart Goodby, an RF|Binder |... |
| • | RF|Binder Brings in MassuraTue., Mar. 22, 2016... RF|Binder |... |
| • | How Purpose Builds Consumer TrustFri., Mar. 11, 2016...consumers, without being overly complex or verbose. A great rule we live by at RF|Binder |... |
| • | RF|Binder Appoints Chief Strategy OfficerFri., Jan. 15, 2016...New York-headquartered communications firm RF|Binder |... |
| • | Understanding Social Role of CorporationFri., Aug. 14, 2015... Co-authors Joe Fisher & Amy RF|Binder More companies have become invested in the practice of corporate social responsibility. As the tides... |
| • | C&W Bolsters Consumer UnitWed., Jul. 16, 2014...of marketing for the licensor of brands like Juicy Couture and Prince Tennis, and RF|Binder |... |
| • | NYFWA's 'Financial Follies' Entertains 1,000+Mon., Nov. 25, 2013...firms taking two tables each included Edelman Financial, KCSA Strategic Communications, Prosek Partners and RF|Binder |... |
| • | Most Healthcare PR Units Grew in 2012Mon., Mar. 25, 2013...rankings released today. Double-digit gainers included W2O, Dodge, PCI, Rasky Baerlein, Finn Partners, JPCB, Allison, RF|Binder |... |
| • | Do PR Agencies Still Need a Chief Digital Officer?Tue., Mar. 19, 2013...prior to its February launch, is an app that creates 6-second video loops. At RF|Binder |... |
