Founded in 1980, the firm serves a clientele primarily consisting of healthcare, education, nonprofit, food and beverage, and pet products organizations. Our PR and communications capabilities include positioning and messaging, media relations, social media marketing, marcom and PR strategy, thought leadership development, crisis communications, influencer marketing, content development/marketing, corporate communications, cause marketing, and media training. Rosica's social media services include strategy, management, branding, content creation, optimization, and follower acquisition.
Our online marketing team, based in New Windsor, NY, is a Google Certified Partner with 20 full-time employees and specializes in SEO, online reputation/reviews management, online advertising (PPC and social), website development, and WordPress security.
As a "thinking partner" focused on achieving our clients' strategic objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs/metrics. We craft compelling, authentic stories and messaging that effectively disseminate our client-partners' good news while supporting their sales and marcom goals.
Our process includes:
•Strategically identifying client business and marketing goals/objectives
•Defining target audiences, influencers and key opinion leaders
•Honing the story and establishing memorable key messages that resonate with each stakeholder group
•Developing integrated PR, social media, and online marketing programs
•Executing the program against goals and KPIs
•Leveraging public relations content and media placements to support other communications activities including direct marketing, reputation management, sales, content marketing, and social media
Please visit www.rosica.com for case studies and information on books The Authentic Brand, The Business of Cause Marketing, and The Power of B2B Social Media by agency President Chris Rosica.