Founded in 1980, the firm serves a clientele in the education, nonprofit, healthcare, animal health, and B2B food sectors. Our PR and communications capabilities include positioning and messaging, media relations, social media marketing, marcom and PR strategy, thought leadership development, crisis communications, influencer marketing, content development/marketing, corporate communications, cause marketing, and media training. Rosica's social media services include strategy, management, branding, content creation, optimization, and follower acquisition.
Our online marketing team, based in New Windsor, NY, is a Google Certified Partner with 20 full-time employees and specializes in SEO, online advertising (PPC and social), online reputation/reviews management, website development, and WordPress security.
As a "thinking partner" focused on achieving our clients' strategic objectives, Rosica creates and executes thought leadership programs with clearly defined KPIs/metrics. We craft compelling, authentic stories and messaging that effectively disseminate our client-partners' good news while supporting their sales and marcom goals.
Our process includes:
•Strategically identifying client business and marketing goals/objectives
•Defining target audiences, influencers, and key opinion leaders
•Honing the story and establishing memorable key messages that resonate with each stakeholder group
•Developing integrated PR, social media, and online marketing programs
•Leveraging public relations content and media placements to support other communications activities including direct marketing, reputation management, sales, content marketing, and social media
•Identifying key calls to action and KPIs
Additional Office: Burlington, VT
Please visit www.rosica.com for case studies and information on books The Authentic Brand, The Business of Cause Marketing, and The Power of B2B Social Media by agency President Chris Rosica.
Rosica Communications in the news with O'Dwyer's:
On the Move: Rosica Communications Hires Ludwin
Fri., May 12, 2023... Connie Ludwin Rosica Communications, which specializes in the nonprofit, education and healthcare sectors, hires Connie Ludwin as...
How Smart Nonprofits are Using Instagram in 2023
Thu., Apr. 13, 2023... Chris Rosica Social media provides an important opportunity for nonprofits to promote and protect their brands and...
How Netflix Should Handle the Password-Sharing Controversy
Thu., Feb. 9, 2023... Chris Rosica Netflix just announced the entertainment giant will double down on its efforts to monitor the...
News of Firms: Public Affairs & Advocacy Alliance Launches
Wed., Feb. 23, 2022...ideas that help our clients grow,” said TBA Worldwide and The Brandon Agency CEO Scott Brandon. Rosica president and CEO Chris ...
News of Firms: J/PR Launches 20Two Studio
Wed., Dec. 1, 2021...Investments senior reporter Christine Williamson, CNBC reporter Leslie Picker and Bloomberg chief correspondent Jason Kelly. Rosica Communications has been recognized for its work on behalf of The Salvation Army Greater...
Accounts in Transit: SourceCode Picks Up Gorillas
Thu., Jul. 15, 2021...technology and its impact on business,” said DeepSig, vice president of business development David Oberholzer. Rosica Communications is partnering with mission-driven education training and curriculum company kid-grit to refine the...
7 Essential Internal Coronavirus Communications Practices
Thu., Mar. 26, 2020... Chris Rosica As COVID-19 continues to majorly disrupt “business as usual,” organizations need to stay in close...
Best Practices for Coronavirus Communications & Preparedness
Mon., Mar. 16, 2020... Chris Rosica On March 11, 2020, the Coronavirus Disease 2019 (COVID-19) officially reached pandemic status, which, according...
Feintuch, Rosica Form Joint Venture
Tue., Sep. 19, 2017...and tech firm Feintuch Communications has launched a joint venture with Fairlawn, NJ-based full-service agency Rosica Communications that will now offer complimentary communications services to each firm’s existing and prospective...
BizCom Drafts Rubin
Wed., Jul. 20, 2016...Melissa Rubin to the role of account supervisor. Melissa Rubin Rubin arrives at BizCom from NJ-based Rosica Communications, where she also held the position of account supervisor. Prior to that she was...