Pollock Communications

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450 Lexington Ave., New York, NY 10017

212/941-1414; fax: 212/334-2131

Food, beverage, nutrition, health & wellness & food issues management.

Employees: 20. Founded: 1991.

Agency Statement:

Pollock Communications is an independent PR and marketing communications agency that offers cutting-edge expertise in traditional and social media, virtual and live events and trade shows, foodservice and retail support, target influencer engagement, crisis management, third-party alliance building, and science activation for food, beverage, health, wellness, and lifestyle clients. We keep our finger on the pulse of the latest health and wellness trends through our annual What’s Trending in Nutrition survey conducted in partnership with Today’s Dietitian. Our research arms the leading consumer and nutrition media with trends that fuel their year-round editorial coverage. We also leverage the survey insights to align clients with news-making trends and inform their strategies to develop and execute impactful and successful communications campaigns.

Pollock pioneered communications for the functional food movement, creating some major food trends including making tea the healthy drink of millennials and making chocolate a healthy indulgence. Most recently, Pollock drove national media coverage, awareness and sales for Moon Cheese as the perfect healthy snack. On behalf of the Tea Council of the USA, the agency engaged millennials through a creative, award-winning social media campaign that inspired tea lovers to share their #IndividualiTEA. The traditional and digital media campaign drove an increase in social followers and increased awareness for National Hot Tea Month and tea benefits among a key target. For the Cranberry Marketing Committee, Pollock harnessed the power of social media and Friendsgiving, the trendy millennial holiday, to break through the digital noise and reinvent the cranberry with this new target audience. And for Mars, Pollock leveraged scientific research about chocolate and health to showcase Dove brand attributes timed to Valentine’s Day, driving a 40% increase in sales.

For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers B2B and B2C results that change perceptions and protect and enhance a brand’s position in the market.

In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who can address health & nutrition issues that are top-of-mind for today’s print, broadcast and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.

We believe in pushing boundaries, breaking barriers and asking, “what if?” We diligently do our homework to develop an executable, strategic plan that delivers measurable results…every time.

Louise Pollock, president

Clients Include:

American Dairy Assn. North East
American Pulse Assn.
Cranberry Institute
Cranberry Marketing Committee
Danone North America
LivBar
L-Nutra
Moon Cheese
National Watermelon Promotion Board
Orgain
Tea Assn. of the USA
Tea Council of the USA
USA Dry Pea & Lentil Council
USA Rice Federation

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Pollock Communications