Pollock Communications

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450 Lexington Ave., 4th flr., New York, NY 10017

212/941-1414; fax: 212/334-2131

Food, beverage, nutrition, health & wellness & food issues management.

Employees: 20. Founded: 1991.

Agency Statement:

Pollock Communications is an independent PR and marketing communications agency that offers cutting-edge expertise in traditional and social media, virtual and live events and trade shows, foodservice, school foodservice and retail support, target influencer engagement, crisis management, third-party alliance building, and science activation for food, beverage, health, wellness, and lifestyle clients. We keep our finger on the pulse of the latest health and wellness trends through our annual What's Trending in Nutrition survey conducted in partnership with Today's Dietitian. Our survey research generates media coverage in leading consumer food and nutrition publications and garners placements for our clients. We leverage the survey insights to align clients with news-making trends and inform their strategies to develop and execute impactful and successful communications campaigns.

Pollock pioneered communications for the functional food movement, creating some major food trends including making tea the healthy drink of millennials and making chocolate a healthy indulgence. Most recently, Pollock won numerous industry awards for its #MakeMilkMoments digital campaign driving milk nostalgia, enjoyment and consumption for American Dairy Association North East. We positioned Moon Cheese as the perfect snack to garner national media coverage, awareness and sales. On behalf of the Tea Council of the USA, the agency engaged millennials through a creative, award-winning social media campaign that inspired tea lovers to share their #IndividualiTEA, resulting in an increase in social followers and increased awareness for National Hot Tea Month and tea benefits among a key target. For the Cranberry Marketing Committee, Pollock harnessed the power of social media to capitalize on Friendsgiving, the trendy millennial holiday, to break through the digital noise and reinvent the cranberry.

For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers B2B and B2C results that change perceptions and protect and enhance a brand's position in the market.

In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who are often quoted in consumer outlets like Cosmopolitan and Parade because they can address health & nutrition issues that are top-of-mind for today's print, broadcast, and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.

We believe in pushing boundaries, breaking barriers and asking, "what if?" We diligently do our homework to develop an executable, strategic plan that delivers measurable results...every time.

Louise Pollock, president

Clients Include:

American Dairy Assn. North East
American Pulse Assn.
Cranberry Institute
Cranberry Marketing Committee
Danone North America
Dash
L-Nutra
Mankai
Moon Cheese
National Watermelon Promotion Board
Orgain
PepsiCo, Inc.
Tea Assn. of the USA
Tea Council of the USA
USA Dry Pea & Lentil Council
USA Rice Federation

Pollock Communications in the news with O'Dwyer's:

•	A Decade of Dietary Insights Mon., Mar. 14, 2022 ...online food shopping and snacking, to eating for health and immunity, the 10th annual Pollock Communications and Today’s Dietitian “What’s Trending in Nutrition” survey provides an analysis of food industry...

•

How Food Brands Will Connect with Customers in '22

Tue., Jan. 4, 2022

...food brands need to emphasize immunity, affordability and comfort, according to a new study from Pollock Communications and Today’s Dietitian. The “What’s Trending in Nutrition” survey polled 1,173 registered dietitian nutritionists to see...

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Pollock Communications