Pollock pioneered communications for the functional food movement, creating some major food trends including making tea the healthy drink of millennials and making chocolate a healthy indulgence. Most recently, Pollock won numerous industry awards for its #MakeMilkMoments digital campaign driving milk nostalgia, enjoyment and consumption for American Dairy Association North East. We positioned Moon Cheese as the perfect snack to garner national media coverage, awareness and sales. On behalf of the Tea Council of the USA, the agency engaged millennials through a creative, award-winning social media campaign that inspired tea lovers to share their #IndividualiTEA, resulting in an increase in social followers and increased awareness for National Hot Tea Month and tea benefits among a key target. For the Cranberry Marketing Committee, Pollock harnessed the power of social media to capitalize on Friendsgiving, the trendy millennial holiday, to break through the digital noise and reinvent the cranberry.
For more than 25 years, we have been powering change for Fortune 100 food and beverage companies and global commodity foods, working to direct, shape and amplify their health and wellness stories. By strategically targeting and influencing food policymakers, traditional and social media, retail professionals and the healthcare community, Pollock delivers B2B and B2C results that change perceptions and protect and enhance a brand's position in the market.
In addition to PR practitioners and marketers, our staff includes media-savvy registered dietitians who are often quoted in consumer outlets like Cosmopolitan and Parade because they can address health & nutrition issues that are top-of-mind for today's print, broadcast, and online journalists. Pollock Communications has built a broad network of influential spokespeople, including media registered dietitians, celebrity chefs, social media celebrities, medical doctors and scientists, who are available and ready to deliver key messages for a variety of our clients in broadcast, print and social media.
We believe in pushing boundaries, breaking barriers and asking, "what if?" We diligently do our homework to develop an executable, strategic plan that delivers measurable results...every time.
Pollock Communications in the news with O'Dwyer's:
A Decade of Dietary Insights
Mon., Mar. 14, 2022...online food shopping and snacking, to eating for health and immunity, the 10th annual Pollock Communications and Today’s Dietitian “What’s Trending in Nutrition” survey provides an analysis of food industry...
How Food Brands Will Connect with Customers in '22
Tue., Jan. 4, 2022...food brands need to emphasize immunity, affordability and comfort, according to a new study from Pollock Communications and Today’s Dietitian. The “What’s Trending in Nutrition” survey polled 1,173 registered dietitian nutritionists to see...
Accounts in Transit: Pollack Communications Dishes for the Former Mrs. Dash
Mon., Jun. 28, 2021... Pollock Communications adds Dash and LivBar. For Dash (formerly Mrs. Dash), a salt-free seasoning brand, the...
On the Move: H+K Appoints Zhou to Head New Tech Group in Shanghai
Wed., Jun. 9, 2021...facets of our client engagements,” said global president, worldwide clients services Matthew Della Croce. Doree Gurdak Pollock Communications hires Dorree Gurdak as senior VP of the agency’s consumer division. Gurdak joins the...