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IW Group

6300 Wilshire Blvd., Suite 2150, Los Angeles, CA 90048

213/262-4090; fax: 310/289-5501

www.iwgroupinc.com

Corporate, government and non-profits.

Founded: 1990.

Agency Statement:

IW Group, Inc. is a fully integrated, full-service marketing communications firm that provides public relations, media relations, corporate and community relations, public affairs, advertising, marketing, experiential marketing and research services to companies, governmental organizations and nonprofits based in the U.S. Founded in 1990, IW Group has grown from a PR agency rooted in the Asian and Pacific Islander American communications space to a total market, solutions-driven strategic marketing firm.

IW Group offers a 360-degree approach to marketing and communications. The firm prides itself on being multicultural and multiethnic and is uniquely capable of providing not only a strong multicultural perspective and approach, but with decades of combined years of experience in the general market space, an ability to successfully implement campaigns targeting the ever-evolving total market.

IW Group has offices in Los Angeles, New York and San Francisco.

Bill Imada, chmn.; Nita Song, pres.

Clients Include:

Bank of the West
Beam Suntory
Brown-Forman
City of Hope
Lexus
McDonald's
Netflix
Nielsen
Northwestern Mutual
Shiseido
Southern California Edison
Walt Disney
Warner Brothers
Xoom

IW Group in the news with O'Dwyer's:

•	Events: Museum of PR to Broadcast PR Talent Show Wed., Nov. 24, 2021 ...Public Relations CEO Tina McCorkindale, Page president Roger Bolton, PR Council CEO Kim Sample, IW Group CEO Bill Imada and Dr. Rochelle Ford, dean of the college of communications at...

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Events: National Press Club Marks World Press Freedom Day Fri., Apr. 23, 2021 ...There will also be a panel discussion featuring prominent Asian-American communications pros, moderated by IW Group chairman and chief connectivity officer Bill Imada and Walmart national director, public affairs-corporate affairs...

•	IPG’s Weber, Golin, Axis Team Wins Covered California Thu., Oct. 31, 2019 ...California, which is the Golden State’s health insurance marketplace. They will work in tandem with IW Group and Lagrant Communications on external communications. The goal of the three-year contract worth $7.5M is...

•	Grand Geneva Resort Gets Zapwater as AOR Tue., May 30, 2017 ...targeted events and influencer relations. Grand Geneva Resort previously had a PR pact with CA-based agency IW Group . Zapwater, which maintains a second office in Los Angeles, counts Kimpton Hotels & Resorts, Visit...

•	Worldcom Adds Turkey, Poland Partners Wed., May 24, 2017 ...110 cities around the globe. U.S. partners include Coyne PR, Deveney, Dix & Eaton, IW Group , Schneider Associates and Sachs Media Group....

•	PR Industry Makes the Most of Big Changes Wed., May 3, 2017 ...Consulting (#78, $3.1 million), Intrepid Agency (#80, $3 million), BackBay Communications (#81, $2.8 million), IW Group (#84, $2.6 million), Lavidge (#97, $1.9 million), ARPR (#104, $1.3 million), Hoyt Organization (#107,...

•	Sachs Signs With Worldcom Mon., Dec. 19, 2016 ...cities around the globe.  Other U.S. partners include Coyne PR, Deveney, Dix & Eaton, IW Group , Kellen, RLF Communications and Schneider Associates....

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ANA Creates Think Tank on Multicultural Marketing Tue., Oct. 11, 2016 ...committed already: AHAA: The Voice of Hispanic marketing, Anheuser-Busch, Burrell Communications, Coca-Cola, Dunkin’ Donuts, IW Group , Kaiser Permanente, Kellogg, López Negrete Communications, NBC Universal, OMD, Procter & Gamble, Target 10,...

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Top PR Agency Websites: Who's Fastest? Wed., Feb. 3, 2016 ...Test:1. DKC2. GYMR Public Relations3. Jarrard Inc.4. WE5. Allison+Partners6. Cashman+Katz7. Cooney/Waters Unlimited8. Gregory FCA9. Horn Group10. IW Group 11. O'Malley Hansen12. SparkPR13. ReviveHealth14. W2O Group15. Fahlgen MortineLife in the Fast LaneIn many cases,...

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