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https://www.matternow.com/
Matter is a Brand Elevation Agency unifying PR, creative services, digital marketing and strategy into content-rich communications campaigns that inspire action and build value. Founded in 2003, with offices throughout North America and 250+ employees, we work with the world's most innovative companies across high-technology, healthcare, consumer technology, professional services and consumer markets, from startups and nonprofits to well-known corporations.
Act-On
Attivo Networks
Auth0
Blue Cross & Blue Shield of Rhode Island
Blue Yonder (formerly JDA Software)
Boston Mutual Life Insurance Company
Corel
Corindus
CVS Health
Evenflo
Galileo Financial Technologies
HARMAN
Health Management Systems (HMS)
HP Hood
Information Services Group (ISG)
Island
Johnson Controls
Level Ex
MIT Exec Education
Modernizing Medicine
Okta
Potter Anderson
Sectigo
Sleep Cycle
Spectrum Health Systems
Unitil
Vermont Nut Free Chocolates
Matter
197 Portland St., 3rd flr., Boston, MA 02114
978/499-9250
[email protected]
https://www.matternow.com/
Public relations, digital marketing, creative, video, strategy + planning. Employees: 250+.
Founded: 2003.
Agency Statement:
 CEO of Matter, Scott Signore |
We are experts in storytelling. That means we're laser-focused on getting a client's message out and heard by the right audiences, in the right places. Our strategic communications programs maximize earned, owned, shared and paid media to tell -- and show -- credible brand stories.
We have in-house graphic design and web development capabilities as well as video and live broadcast services for projects big and small. Our creative, video and digital marketing teams work hand-in-hand with the PR teams to create high-quality assets to support campaigns. Our digital marketing capabilities amplify brand stories to increase reach and ROI. Our teams understand how a campaign can be brought to life across multiple platforms and mediums, and the interplay between the mix. We understand how to elevate any brand.
Scott Signore, CEO & prin.; Patty Barry, prin.; Mandy Mladenoff, pres.
Clients Include:
6 River SystemsAct-On
Attivo Networks
Auth0
Blue Cross & Blue Shield of Rhode Island
Blue Yonder (formerly JDA Software)
Boston Mutual Life Insurance Company
Corel
Corindus
CVS Health
Evenflo
Galileo Financial Technologies
HARMAN
Health Management Systems (HMS)
HP Hood
Information Services Group (ISG)
Island
Johnson Controls
Level Ex
MIT Exec Education
Modernizing Medicine
Okta
Potter Anderson
Sectigo
Sleep Cycle
Spectrum Health Systems
Unitil
Vermont Nut Free Chocolates
Matter in the news with O'Dwyer's:
| • | News of Firms: HMA Acquires Lovell CommunicationsFri., Feb. 3, 2023...and individual Board CV review and advisory. Luvell Anderson, Malcolm Frierson Peppercomm is expanding its Laughing Matter s Council, which helps businesses harness the power of humor to support cultural changes and... |
| • | Meta's Zuckerberg, Clegg Must Be Held AccountableWed., Feb. 1, 2023...pick up right where he left off, spreading lies and disinformation ahead of 2024. A Media Matter s for America report found that since the Facebook ban, Trump continued to spread his... |
| • | News of Firms: 360PR+ Acquires Power Brand CommunicationsTue., Jan. 10, 2023...of expertise—food & beverage, beauty, wellness, STEM learning, pet and more," said 360PR+ CEO Laura Tomasetti. Matter Communications opens an office in Rochester, NY. The agency says that the new office (its... |
| • | Get Ready for the Gen Z OnslaughtWed., Jan. 4, 2023...events such as the 2008 financial crisis, Arab Spring, Brexit, Trump’s election, Black Lives Matter movement, MeToo reckoning, mass shootings in the US, COVID-19 and the Russian invasion of... |
| • | News of Firms: Weber Shandwick Launches Business & Society Futures OfferingFri., Dec. 2, 2022...company’s business performance, stakeholder expectations and societal impact,” said TWSC chief executive officer Gail Heimann. Matter Communications rebrands its marketing services division as ... |
| • | Marketers Plan to Up Spending in 2023Fri., Nov. 4, 2022...2023—and 44 percent say that those increases will be “substantial.” That’s the finding of the Matter Marketing Outlook Survey, which collected responses from more than 200 CMOs and marketing execs... |
| • | Speaking Out Against AntisemitismWed., Oct. 26, 2022...country, and even across the world, were at the forefront of the Black Lives Matter movement in the summer of 2020, and stood shoulder to shoulder against Asian American... |
| • | What Took You So Long, AdidasTue., Oct. 25, 2022...who was at the Paris Fashion Show earlier this month wearing a “White Lives Matter " shirt, appeared on Fox News’ Tucker Carlson’s show on Oct. 6 and other programs... |
| • | News of Firms: Next Practices Group Adds Content ScienceThu., Oct. 20, 2022...along with Greg Beuerman. Crosby Marketing Communications recently held its tenth annual Inspiring Actions That Matter Day of Service. Since the program’s start in 2013, the firm has donated a... |
| • | Pandemic Pivots Persist for Healthcare Amidst Economic UncertaintyWed., Oct. 19, 2022...refuse to abandon or devalue PR and marketing. Now we know what’s possible One of Matter Health’s venture capital clients summarized the pandemic in a particularly poignant way, stating that... |
| • | Accounts in Transit: Matter Communications Adds DrataTue., Oct. 18, 2022... Matter Communications adds security and compliance automation platform Drata to its roster of cybersecurity clients. ... |
| • | News of Firms: Matter Goes for the GustoThu., Sep. 22, 2022... Matter launches Gusto, a creative content house specializing in commercials, branded content, podcasting, original shows... |
| • | Self-Evaluation and Commitment: Keys to Corporate ReputationTue., Sep. 13, 2022...these issues of societal import yet, you’ll soon have to be. After the Black Lives Matter movement exploded on the scene following George Floyd’s tragic death, many companies were caught... |
| • | Please Reconsider, Kate BedingfieldMon., Aug. 1, 2022...who blasts The Clash’s “Rock the Casbah.” TV news short changes climate change. A Media Matter s survey of news coverage of extreme heat last month found that only 32 percent... |
| • | News of Firms: Alpine Group Unveils Competitive Funding PracticeThu., Jul. 14, 2022...opportunities in order to help clients achieve their goals,” said Alpine Group CEO Les Spivey. Matter Communications opens a Dallas office to further support the region’s global healthcare and high-tech presence,... |
| • | FTC’s Kryzak Shifts to Subject MatterTue., Jul. 12, 2022...directed the Federal Trade Commission's Office of Public Affairs, has signed on at Subject Matter . As senior VP of policy communications, Kryzak is to ensure collaboration among Subject ... |
| • | In A Down Economy, Be Bullish On CommunicationsFri., Jul. 8, 2022...and must become bullish on communications—including PR, advertising and social media. Maintaining Your Reputation: It Matter s Companies build reputations on the success of the products and services that they deliver. Meeting... |
| • | On the Move: Financial Profiles Names Johnston SVP-ESGThu., Jun. 2, 2022...of PR, media relations and liaison officer at financial technology company Sageworks. Jane Chero The Media Matter s, which focuses on the home furnishings, décor and interior design industries, names Jane Chero... |
| • | Accounts in Transit: LDPR Adds Bermuda’s Hamilton Princess & Beach ClubTue., May 24, 2022...Crowe PR team,” said Sonendo, associate vice president of consumer and professional marketing, Alma Salazar. Matter Communications works on the launch of cybersecurity startup Island, developer of the Enterprise Browser. ... |
| • | On the Move: Rubenstein PR Snags MWW's WeissFri., May 20, 2022...was a vice president at Reed Public Relations, and she has also worked at Matter , Nuance Communications and Schneider Associates. In her new role, Poole's focus is to build... |
| • | Healthcare PR Firms Enjoy 47% Growth in '21Tue., Mar. 29, 2022...(+116.3 percent to $7.5M), Tom Ryan’s ICR Inc. (+67.6 to $38.5M) and Scott Signore’s Matter Communications (+51.6 percent to $7.6M) posted the biggest gains of the Top 25 firms. Healthcare... |
| • | PR Firms Report Robust 29.7% Growth in '21Fri., Mar. 25, 2022...London. In the US, it added executive VP and technology practice leader Maria Brown from Matter Communications; veteran business, media, and political advisor Shari Yost Gold; chief creative officer Carl... |
| • | News of Firms: Coral Tree Partners Takes Stake in Subject MatterTue., Mar. 1, 2022... Subject Matter is on the receiving end of an investment from private equity firm Coral Tree... |
| • | On the Move: Prosek Names Jim David DC ChiefThu., Jan. 27, 2022...Congressional Campaign Committee. She has also worked at American Bridge 21st Century and Media Matter s for America. “Kate is a proven leader who has led complex campaigns for organizations... |
| • | Should Brands Comment on Big Social Movements?Mon., Jan. 17, 2022...tweeted “To be silent is to be complicit” in support of the Black Lives Matter movement. What does it say about an organization that doesn’t express support for racial justice,... |
| • | Subject Matter Snaps Up Woman’s Day EICWed., Jan. 12, 2022... Susan Spencer Subject Matter has named Susan Spencer, a former editor-in-chief of Hearst Magazines’ Woman’s Day, as senior... |
| • | On the Move: Reevemark Ups LeasureWed., Jan. 12, 2022...Health. Before coming to Weber Shandwick in 2020, Byrnes was a vice president at Matter Communications. Before that, he was vice president communications and account services at PointAcross. In... |
| • | On the Move: 5W Public Relations Hires BCW Vet to Head Miami OutpostMon., Jan. 10, 2022...5W announced their plans to open a Miami office space in the spring of 2021. Rebecca Shaw Subject Matter adds Rebecca Shaw, chief of staff for Rep. Trey Hollingsworth (R-IN) and prior deputy... |
| • | Shareholders Fret About Apple’s ‘Censorship’ in ChinaFri., Jan. 7, 2022...response to or in anticipation of government requests. Apple opposes the Resolution. It says the “ Matter s of Note” section in the transparency report explains “that certain of the removed apps... |
| • | COVID, Politics Continue to Shape Work Life in 2022Mon., Dec. 13, 2021...on gun control (six percent) or immigration (four percent), whether they support Black Lives Matter (four percent), whether or not they wear a mask (four percent) and their position... |
| • | On the Move: Subject Matter Adds Capitol Hill VetThu., Dec. 2, 2021... Sandra Alcala Subject Matter adds Capitol Hill veteran Sandra Alcala to its government relations team. Alcala most recently... |
| • | BerlinRosen Named Top Large PR Agency of 2021 by PRNewsWed., Nov. 17, 2021...continue to shape DEI policy. Additional highlights from the year include helping Black Lives Matter co-founder Alicia Garza partner with celebrities to fight racism; coordinating the rollout of a... |
| • | News of Firms: UniWorld Establishes NIL Unit to Promote Black College AthletesTue., Oct. 19, 2021...the brands of the future,” said UWG chair and CEO Monique Nelson. Peppercomm launches the Laughing Matter s Council to focus on ways that the principles of humor can be used to drive... |
| • | On the Move: Hunter Ups Garcia Russo to New Innovation & Growth PostThu., Oct. 14, 2021...will work to strengthen the practice’s integrated communications, content creation and healthcare storytelling capabilities. Ryan Lilly Matter Commnications promotes ... |
| • | News of Firms: UniWorld Establishes NIL Unit to Promote Black College AthletesSat., Oct. 9, 2021...become the brands of the future,” said UWG chair and CEO Monique Nelson. Peppercomm launches the Laughing Matter s Council, a strategic advisory council of experts in humor that will focus on ways that the principles... |
| • | Learning the Importance of Leading by ExampleWed., Sep. 22, 2021...that when counseling CEOs, she might ask them, “You’re willing to post Black Lives Matter on your website, you’re willing to sign a petition or something, but who are... |
| • | Gavin Newsom Owes Fox NewsWed., Sep. 15, 2021...appeared 52 times in prime time on Fox, according to a report by Media Matter s. No other GOP competitor appeared more than eight times. Newsom’s recall was a long-shot in... |
| • | ESG Marketing is Anything but Business as UsualThu., Aug. 19, 2021...Page Society’s groundbreaking research in The CCO as Pacesetter: What It Means, Why It Matter s, How to Get There, companies need to move beyond simply defining a corporate purpose... |
| • | Accounts in Transit: Bellmont to Sing Praises of DuluthWed., Aug. 11, 2021...tourism economy. "Their vision for Duluth is fresh and dynamic and deeply engaging," Larson said. Matter Health has expanded its agency of record engagement with Hospital IQ and signed on... |
| • | Guidelines for Companies Taking a Social StanceThu., Jul. 1, 2021...were accused of corporate virtue signaling during the height of last summer’s Black Lives Matter protests. A company’s internal commitment to change speaks much louder than any press release or... |
| • | PRSA Summit Addresses DiversityWed., Jun. 30, 2021...career and specialize in the healthcare space, it remained the same. It felt isolating.” Mentorship Matter s When asked about what kept them in the industry despite the challenges, the panelists unanimously... |
| • | Accounts in Transit: Kaplow Communications Adds StanleyTue., Jun. 8, 2021...naturally inspired beauty brand Urban Hydration; and luxury beauty products and retail spa chain Bluemercury. Matter Communications takes on Sage Dental Management, which provides business and administrative support services to over 65... |
| • | Post-COVID, Social Activism and Other Grey SwansTue., May 25, 2021...so much change and myriad uncertainties. As is well-known, Starbucks stumbled when banning Black Lives Matter logo apparel. Coca-Cola became embroiled in unwanted controversy in how it managed its diversity... |
| • | AT&T Chief Stankey is 'Sad' TW Deal FloppedTue., May 18, 2021...Fox News for its spread of misinformation surrounding COVID-19 and the “stolen election,” Media Matter s for America discredits the notion that it is okay to place ads during the... |
| • | Accounts in Transit: Pop’N Creative Picks Up WNBA's Atlanta DreamThu., May 13, 2021...guard Renee Montgomery, who sat out the 2020 season in solidarity with the Black Lives Matter movement. It is aimed at challenging the systemic barriers—access, investment, infrastructure and representation—faced by... |
| • | Problems for the Performatively Woke BrandWed., May 5, 2021...that’s why it’s hard for some to take Amazon’s placement of a Black Lives Matter banner on its website seriously, considering its history of anti-union tactics. Or the fact... |
| • | Gillibrand Aide Joins Subject MatterWed., May 5, 2021... Keith Castaldo Keith Castaldo, general counsel for New York Senator Kirsten Gillibrand, has joined Subject Matter . During an eight-year run with Gillibrand, he handled coalition building, business outreach, ethics, workplace policy... |
| • | To Speak Out or Not to Speak Out? That’s the Corporate QuestionFri., Apr. 23, 2021...a stand on a social issue, be it voting legislation, gun control, Black Lives Matter or whatever, it must first answer these three key questions. First, should we respond to... |
| • | Independent PR Firms Posted 3.8% Growth in 2020Mon., Apr. 5, 2021...in the forefront in the fight for social justice. It supported the Black Lives Matter movement, created a 100-person DEI committee of volunteers and promoted the push for greater... |
