Agency at the University of Florida, The

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Agency at the University of Florida, The

Agency at the University of Florida, The

1885 Stadium Rd., 1000 Weimer Hall, P.O. Box 118400, Gainesville, FL 32611

352/294-3845; fax: 352/846-6436

ahopson@jou.ufl.edu

theagency.jou.ufl.edu

The Agency at UF is an integrated firm that specializes in marketing to Millennials. Employees: 5 full-time professionals, 100 part-time UF students.

Founded: 2015.

Agency Statement:

The Agency at UF is an auxiliary of the University of Florida’s College of Journalism and Communications that specializes in marketing to Millennials. Led by a suite of seasoned professionals, staffed by students and inspired by faculty, The Agency utilizes proprietary tools to obtain insights about Millennial’s attitudes and behaviors to help brands and marketers engage more effectively with this segment of the population.

Andy Hopson, exec. dir.; Bob Norberg, dir., strategy & research; Jim Harrison, creative dir.

Clients Include:

The Agency at UF Clients

Retainer:

American Institute of Certified Public Accountants
Experiencias Xcaret
University of Florida
Warren Henry Auto Group

Project:

BBVA Compass Bank
Florida Department of Citrus
Florida Department of Transportation
Grey Advertising
Infinite Energy
McDonald’s
P&G
Stein Mart