SPM Communications, Inc.

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SPM Communications, Inc. Ranked PR firm

SPM Communications, Inc.

2030 Main St., 3rd flr., Dallas, TX 75201

214/379-7000; 24-hour media line: 817/329-3257


Employees: 18.

Agency Statement:

For 20 years, SPM has worked with packaged food, restaurant, retail, apparel and lifestyle clients, telling their stories in a rapidly changing media landscape. We’ve worked with emerging brands to help take them national and with established national brands that have important stories to tell to make a deeper impact.

We integrate earned media relations, influencer partnerships, events, community outreach and social media to create campaigns that target the right audiences, increase brand awareness and meet business objectives. Some of our work highlights include:

•Brought natural, gluten-free niche brand Van’s Simply Delicious into the mainstream with intensive national media and influencer relations outreach that garnered multiple food awards and ultimately, the brand’s sale to Hillshire Farms.

•Created the national Haggar Hall of Fame Dads contest to connect new consumers to the 92-year-old legacy brand.

•Aided in the rise of industry giant and sustainable foods pioneer Chipotle through a 17-year partnership and landed the first national story about “Food With Integrity” mission to change the way people eat and think about fast food.

•Helped iconic fitness brand Gold’s Gym reach a new female member base through a National Best Friends Day program that brings together nationally known trainers, influencers and digital and traditional media.

Through our robust crisis communications practice, we’ve helped clients manage some 3,000 crises, from foodborne illnesses and data breaches to product recalls and viral videos. SPM’s media protocol is currently deployed in more than a thousand restaurant and retail locations across the nation.

Through it all, our culture is driven by our “No Jerks” policy, which fosters strong agency-client relationships with mutual trust and respect and leads to greater creativity, productivity and true partnership between agency and client.

Suzanne Parsonage Miller, pres. & founder

Clients Include:

Boys & Girls Clubs of Greater Dallas
Bruegger’s Bagels
Del Frisco’s Restaurant Group - Dallas
Gold’s Gym
Haggar Clothing Co.
Leslie’s Pool Supplies
Luna Grill - Texas
Nothing Bundt Cakes
RW Garcia
Smoothie King
Spence Diamonds
Travis Frederick’s Blocking Out Hunger

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