We integrate earned media relations, influencer partnerships, events, community outreach and social media to create campaigns that target the right audiences, increase brand awareness and meet business objectives. Some of our work highlights include:
•Brought natural, gluten-free niche brand Van’s Simply Delicious into the mainstream with intensive national media and influencer relations outreach that garnered multiple food awards and ultimately, the brand’s sale to Hillshire Farms.
•Created the national Haggar Hall of Fame Dads contest to connect new consumers to the 92-year-old legacy brand.
•Aided in the rise of industry giant and sustainable foods pioneer Chipotle through a 17-year partnership and landed the first national story about “Food With Integrity” mission to change the way people eat and think about fast food.
•Helped iconic fitness brand Gold’s Gym reach a new female member base through a National Best Friends Day program that brings together nationally known trainers, influencers and digital and traditional media.
Through our robust crisis communications practice, we’ve helped clients manage some 3,000 crises, from foodborne illnesses and data breaches to product recalls and viral videos. SPM’s media protocol is currently deployed in more than a thousand restaurant and retail locations across the nation.
Through it all, our culture is driven by our “No Jerks” policy, which fosters strong agency-client relationships with mutual trust and respect and leads to greater creativity, productivity and true partnership between agency and client.