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Walker Sands Ranked PR firm

Walker Sands

55 W. Monroe, #3925, Chicago, IL 60603

312/267-0066; fax: 312/876-1388

[email protected]

Key practice areas: artificial intelligence, automotive tech, cyber security, supply chain & logistics, educational technology (EdTech), electronics & robotics, enterprise software, financial technology (FinTech), healthcare tech, HR tech, insurance technology (InsurTech), IT services, marketing technology (MarTech), professional services consulting, retail and e-commerce technology, manufacturing. Employees: 170+. Founded: 2001.

Agency Statement:

Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative and marketing strategy. The firm’s integrated approach to marketing drives awareness, credibility and conversions for 100+ clients around the world. A ten-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, San Francisco, Seattle and Boston.

Since 2001, Walker Sands has been pushing the limits of what B2B marketing can do to get the results and recognition their clients deserve. They pride themselves on helping B2B brands reach their goals — whether that’s increasing revenue, pushing into new markets, attracting top talent, going public or getting acquired.

Walker Sands’ mission is to accelerate the growth of B2B companies. Through strategic programs tailored to meet clients’ needs, they offer a full range of marketing expertise — from strategy to execution — to provide endless possibilities for the best B2B brands in the world.

The agency has received recognition for client work from the PRovoke SABRE and In2 Awards, PRSA Skylines, PRSA Summit and PRNews Platinum Awards, among others.

Ken Gaebler, founder, prin.; Mike Santoro, CEO & prin.; Will Barthel, VP, biz. dev.; Andrew Cross, pres.; Dave Parro, COO; John Fairley, sr. VP, demand gen.; Cheryl Gale, exec. VP, PR & mng. dir., Boston; Annie Gudorf, sr. VP, PR & mng. dir., Seattle; Ann Hagner, sr. VP, integrated; Allison Ward, CPO; Mark Miller, CFO

600 California St., #13-024, San Francisco, CA 94109
415/429-5155; will.kruisbrink
Will Kruisbrink, sr. VP, PR

2101 4th Ave., #2250, Seattle, WA 98121
206/480-1478; [email protected]
Annie Gudorf, sr. VP, PR & mng. dir., Seattle

560 Harrison Ave., #408, Boston, MA 02118
617/960-9900; [email protected]
Cheryl Gale, exec. VP, PR & mng. dir., Boston

Clients Include:

Echo Global Logistics
Madison Logic
Oak Street Health

Walker Sands in the news with O'Dwyer's:

Marketers Need to Up Their Focus on Outcomes

Fri., Mar. 1, 2024

... A new study from Walker Sands says that some marketers have been putting the cart before the horse when it...

On the Move: Walker Sands Names Cross, Parro Co-CEOs

Wed., Dec. 6, 2023

... Andrew Cross, Dave Parro Walker Sands  names Andrew Cross and Dave Parro as co-CEOs, succeeding outgoing CEO Mike Santoro, who will...

On the Move: BCW Names Naden Health & Wellness Chief

Fri., Dec. 1, 2023

...and developing communications strategies. Blackwell was most recently a senior director at Havas Formula and Walker Sands . As a journalist, he has reported on crime, politics and public safety for the...

Tech Firms Saw 3.9% Uptick in 2022

Wed., Apr. 19, 2023

...working environment. This, in our opinion, is one of the biggest challenges our industry faces.” Walker Sands Does More With Less Cybersecurity, healthcare, cloud, and AI-enabled software and services all played a...

News of Firms: Walker Sands Acquires KoMarketing

Fri., Jan. 13, 2023

... Walker Sands acquires KoMarketing, a B2B demand generation firm headquartered in Boston. KoMarketing, which was founded...

On the Move: TEAM Lewis Hires Weber Shandwick's Sam Mazzarelli

Thu., Nov. 3, 2022

...the growth of the agency’s technology practice. Allen was most recently a SVP at Walker Sands . Before ...

News of Firms: PROI Worldwide Americas Joins Diversity Action Alliance

Tue., Jul. 26, 2022

...Finn Partners, G&S Business Communications, ICF Next, Lambert Global, rbb Communications, Taft Communications and Walker Sands . The Fuller Project, a global nonprofit newsroom dedicated to journalism about women, is looking for...

On the Move: Diggs Exits Smile Train for M&C Saatchi

Tue., May 17, 2022

...recently serving as partner. Before coming to the agency, she worked at Burson-Marsteller and Walker Sands . In her new role, Walsh will collaborate with FINN’s global public affairs practice leadership...

On the Move: Walker Sands Promotes Parro, Miller

Wed., Apr. 13, 2022

... Dave Parro, Mark Miller Walker Sands promotes Dave Parro to chief operating officer and Mark Miller to chief financial officer....

Technology PR Firms Registered 'Hyper-Growth' in '21

Thu., Mar. 31, 2022

...percent to $46.2 million), #5 Zeno Group (up 44.7 percent to $30.2 million), #7 Walker Sands (up 40.2 percent to $28.5 million) and #9 The Hoffman Agency (up 33.4 percent...

News of Firms: Antenna Group Sets Up PA Unit

Thu., Nov. 11, 2021

...the policies and issues that affect their organizations and their stakeholders,” said Antenna CEO Keith Zakheim. Walker Sands celebrates its 20th year in business by making $1,000 donations to 20 charities that...

On the Move: Finsbury Glover Hering Hires Kaiser Permanente's Weier

Wed., Sep. 22, 2021

...our team and growing roster of clients,” said FGH partner Kim James Annie Gudorf, Rachel Fukaya Walker Sands names Annie Gudorf managing director in its Seattle office and promotes Rachel Fukaya to...

Walker Sands Acquires March Communications

Wed., Aug. 18, 2021

...B2B marketing agency Walker Sands has acquired Boston-based tech PR firm March Communications. Financial terms of the deal were not...

Tech Firms Ride Out a Tough 2020

Thu., Apr. 22, 2021

...clients drop by 4.9 percent in 2020, six of those firms—Highwire PR (#4) , Walker Sands (#6), PAN Communications (#7), ICR (#8), The Hoffman Agency (#9) and Inkhouse (#10)—actually billed...

On the Move: Konnect Agency Connects with Jacquot

Tue., Apr. 6, 2021 marketing; coupled with incredibly strong leadership," said Konnect president Amanda Bialek. Dion Manly, Sandeep Goswami Walker Sands promotes Dion Manly to vice president of operations and Sandeep Goswami to vice president...

On the Move: NYU School of Professional Studies Enrolls CUNY's Kamath

Tue., Mar. 23, 2021

...changing regulations around student athlete compensation,” said Icon Source founder and CEO Chase Garrett. Payal Pathak Walker Sands has promoted Payal Pathak to vice president of public relations and Ann Hagner to...

Walker Sands Calls Santoro CEO

Tue., Jan. 26, 2021

...Tech and professional services firm Walker Sands Communications has elevated president Mike Santoro to the role of chief executive officer. Mike Santoro Santoro...

On the Move: The PR Council Names BCW Global President Jim Joseph as Chair

Fri., Jan. 24, 2020 term, I will focus our efforts on solving critical talent questions,” said Joseph. Walker Sands president Mike Santoro will take the role of treasurer. Santoro and Joseph will be...

Data Reign as PR Faces Future Market Volatility

Tue., May 28, 2019

...and a 13.3 percent rise in employment to 12,048. Chicago-based tech and professional services firm Walker Sands Communications grew more than any agency in O’Dwyer’s top 50 this year, surging an...

Top 25 PR Firms Post 12.9% Jump in '18 Income

Wed., Mar. 27, 2019

...$20.6M, 24 posted gains with 15 in the double-digits.  Leading gainers in this range are:  Walker Sands Communications (#36, $14.1M, up 62.3 percent), Crosby (#26, $20.6M, up 36.5 percent), Lambert (#45, $10M, up 32.1 percent), Jeffrey Group (#47,...

On the Move: H+K Hires Molly Schlinger as US Creative Strategist; Walker Sands Ups Annie Gudorf; Spyglass Media Taps MGM Alum Kristin Cotich For Global PR

Tue., Mar. 19, 2019 by applying creativity strategically.” Schlinger is based out of H+K’s New York office. Annie Gudorf Walker Sands  has promoted Annie Gudorf to vice president of public relations. Gudorf has been with the agency since...

On the Move: Walker Sands Ups Andrew Cross; Signal Group Recruits Alison Chartan; H+K Adds Viviana Millan and Mireia Sáenz de Buruaga Saelices to Crisis Group in Spain

Tue., Mar. 5, 2019

... Andrew Cross Walker Sands  has promoted Andrew Cross from VP to senior VP of PR. Cross has been with ...

People on the Move

Tue., Aug. 21, 2018

...external communications for Novartis, Mohan will help build and execute fully integrated communications strategies. Courtney Beasley Walker Sands  has appointed Courtney Beasley vice president of marketing. Beasley joined ...

People on the Move

Thu., Jun. 28, 2018

...of the Forbes Agency Council are selected based on their depth and diversity of experience. Allison Ward Walker Sands  has elevated three senior account directors to partner. Chicago PR leaders Allison Ward and Erin Jordan, along with...

Accounts in Transit

Wed., May 30, 2018

...LHG will also be representing two properties in Jerusalem—the five-star luxury hotel David Citadel and the Mamilla Hotel. Walker Sands Communications has been named global agency of record for Miller Heiman Group as it undergoes an evolution...

CompTIA & Walker Sands Bridge IT Gender Gap

Tue., May 23, 2017

...has historically been considered a man’s field, but CompTIA (Computing Technology Industry Association) and Walker Sands set out to change this mentality with their #MakeTechHerStory national campaign to bridge the...

Edelman's $840.9M in Fees Leads O'Dwyer Ranking

Wed., Mar. 16, 2016

...+58.4%#71 Status Labs, Austin, TX - $4.4M, +55.7%#72 MCS Healthcare Public Relations, Bedminster, NJ - $4.3M, +52.3%#55  Walker Sands Communications, Chicago, IL - $6.9M, +52.1%#99 Marketing Maven Public Relations, Camarillo, CA - $1.8M,...

Understanding the New B2B Buyer Journey

Wed., Nov. 18, 2015

...before engaging with a specific brand’s website. And then after that initial digital interaction, Walker Sands Communications client data shows that a prospect has seven to 15 additional touchpoints with...

17 of top 25 PR Firms Grew in Double Digits in 2013

Mon., Mar. 3, 2014

...Moore Comms. Group, Tallahassee, +24% to $4.2M. Bateman Group, San Francisco, +42% to $4.2M. Walker Sands Comms., Chicago, +36% to $3.8M. J Public Relations, San Diego, +26% to $3.3M. Konnect...

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