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Vested Ranked PR firm


114 E. 25th St., New York, NY 10010


[email protected]
Head of New Business: [email protected]

Employees: 110. Founded: 2015.

Agency Statement:

Vested is a global and integrated communications firm focused exclusively on the financial services industry. One of the world's largest financial services agencies with offices in the US, the UK and Canada, Vested creates and delivers award-winning integrated programs for financial brands both big and small, including American Express, CanadaLife, Morgan Stanley, Bloomberg and more. We attract and retain the industry's best talent through our equity ownership model and entrepreneurial approach — from unlimited vacation days to sabbaticals. Entrepreneurial to the core, Vested launched the industry's first agency-run investment group, Vested Ventures; acquired business journalism site Talking Biz News and digital marketing and web development agency Red Lab. Vested launched Financial Narrative, the leading community of financial marketers and communicators with nearly 1,000 members globally, and Finance Studio, the creative solution that offers companies at all stages of their growth the ability to establish, expand, or refresh their brand in a scalable way without lengthy, expensive retainers.

Say hello at [email protected].

Dan Simon, Chmn., [email protected]
Binna Kim, Group CEO, [email protected]
Ishviene Arora, Pres. & Chief Client Officer, [email protected]
Elspeth Rothwell, CEO, EMEA, [email protected]
Amber Roberts, CEO, US, [email protected]
Katie Spreadbury, CEO, UK, [email protected]

Vested New York: 114 E. 25th St., New York, NY 10010

Vested UK: 82 Great Suffolk St., London, SE10BE
+44 20 3691 7990

Vested San Francisco: 232 Scott St., San Francisco, CA 94117

Vested Canada: 150 King St. W., Suite 200, Toronto, Ontario, M5H 1J9 Canada

Clients Include:

The agency supports a range of firms across the financial spectrum, from established global institutions to notable fintech and cryptocurrency startups.

Select Clients Include:

American Express
Diebold Nixdorf
Morgan Stanley Wealth
Museum of American Finance
World Gold Council

Vested in the news with O'Dwyer's:

2023 Was 'Mixed Bag' for Financial PR Firms

Fri., Apr. 26, 2024

...a more holistic perspective that includes maximizing their valuation in the capital markets.” Problem-solving puts Vested ahead Binna Kim Financial services specialists ...

On the Move: HPL President Birkhahn Moves to Vested

Thu., Feb. 8, 2024

... Ted Birkhahn Vested hires Hot Paper Lantern president Ted Birkhahn as a managing director, based in New...

PR's Top Pros Talk: Binna Kim

Tue., Jun. 13, 2023

...which we have to communicate stories out to our constituents is faster than ever," Vested group CEO and co-founder Binna Kim tells Doug Simon. "The speed at which things...

The Bamboo Ceiling in Communications: Being an AAPI Leader

Fri., May 19, 2023

...stories. And that’s what great PR is all about. *** Binna Kim is group CEO at Vested ....

Financial Firms Charted Historic Gains in '22

Mon., Apr. 24, 2023

...continue to be a top concern, and firms will continue to invest in these areas. Vested benefits from unique value proposition Binna Kim Financial services specialists ...

News of Firms: Calcium Unveils Calcium + Company

Thu., Jan. 12, 2023

...relations as a powerful new capability to our current agency and medical communications solutions.” Group Vested launches Finance Studio, a new online creative studio for financial companies.  Its creative and digital...

On the Move: Growth Opportunity Partners Taps Vasquez for CMO Slot

Thu., Dec. 22, 2022

...He will also lead S2’s investor relations team and open the New York office. Adam Smith Vested appoints Adam Smith to UK CEO. Smith joins the agency from financial services specialist...

Events: Museum of PR Tackles Issues Facing LGBTQ Pros

Thu., May 19, 2022

...wrap-up at the close of the program. CNN, GLAAD, the National LGBTQ Task Force, Vested and Warner Bros. Discover are among the organizations that will be represented. To register...

Financial Firms Rebounded in 2021

Fri., Apr. 29, 2022 financial firms seek players who can combine deep financial knowledge/acumen with world-class creative services.” Vested benefits from strong value proposition Binna Kim Financial services specialists ...

News of Firms: VVK PR + Creative Launches in Detroit

Tue., Apr. 26, 2022

...the VVK Fellowship, which will foster a diverse talent pipeline for the agency and industry. Vested Ventures, the investment arm of ...

'Qwoted 100' Ranks Top Communicators

Thu., Jan. 13, 2022

...revenue officer Matthew Kneller. To see the list, click here. Qwoted counts Prosek Venture Partners and Vested among its investors....

News of Firms: Vested Acquires Red Lab Technologies

Thu., Dec. 16, 2021

... Binna Kim Vested acquires Red Lab Technologies, a web design, development and digital marketing firm that partners...

COVID Drops as Concern for Financial Pros

Fri., Oct. 15, 2021

...about purpose, but building audience-led campaigns on that purpose that drive real change,” said Vested UK CEO Elspeth Rockwell, a member of the Financial Narrative board. The Financial Marketers’ Index...

News of Firms: Dureé & Company Targets Psychedelics Market

Thu., Jul. 22, 2021

...Matthew Kneller. Qwoted CEO Dan Simon is also co-founder and CEO of communications agency Vested . The Hatcher Group, a Bethesda, MD-based firm that serves government, nonprofit and foundation clients, acquires...

News of Firms: Prosek Partners Acquires Stake in Blue Dot Capital

Tue., Jun. 22, 2021

...pros, closes a $3 million Series Seed round of funding. Prosek Venture Partners and Vested , both pre-seed investors in the platform, are part of this round of funding, along...

On the Move: Vested Puts Field in Charge of London

Tue., Jun. 8, 2021

... Jo Field Vested  names Jo Field a director in its London office. Field comes to ...

Financial Firms Thrive Amid Chaotic Year

Mon., May 3, 2021

...expansions enabled APCO to achieve strong financial results with growth in key markets,” Kraus said. Vested sees banner year One of the strongest gains in O’Dwyer’s financial/IR rankings this year came...

News of Firms: GCI Health Launches The Content Collaborative

Tue., Apr. 6, 2021 curate a deeper, more resonant experience for our audiences and greater impact for our clients.” Vested , a global financial communications firm, has put together The ABCs of Finance, a children’s book...

News of Firms: Montieth Joins with Strategic PR Group for Hong Kong Launch

Tue., Feb. 2, 2021’s fastest growing economies,” said Montieth & Company CEO and global managing partner Monteith Illingworth.  Vested starts up VestEd, a free financial marketing/comms education center. VestEd offers readers news, data...

On the Move: Vested Recruits Lansons' Calogero

Thu., Jan. 28, 2021

... Danny Calogero Vested names Danny Calogero director in its London office. Calogero joins the agency from Lansons,...

Accounts in Transit: Trevelino/Keller Picks Up Phytest, PRTCL

Tue., Dec. 1, 2020

...partner we can count on to power our brand awareness efforts in the female marketplace.” Vested has been enlisted to support communications efforts for EquiLend, a provider of trading, post-trade,...

Top 10 Financial Firms See Revenues Rise 9.8%

Wed., Apr. 22, 2020

...million in revenues (a 4.5 percent hike) kept it in the #4 slot, while Vested rounded out the five top-ranked firms with a 27.1 percent increase to $9.2 million. Prosek...

News of Firms: 5W PR Launches Jerusalem Venture Partners Cyber Center in Soho

Mon., Feb. 3, 2020

...has created and invested in over 140 companies in Israel, the US and Europe.   Vested has acquired New York-based Scribe, which specializes in content development, optimization, strategy and syndication...

News of Firms: GCI Health Helps Women Deal With Stress

Wed., Nov. 20, 2019

...unite the fashion industry behind the goal of meeting the United Nations’ Sustainable Development Goals. Vested Ventures, the investment group operated by integrated communications firm ...

News of Firms: Vested Teams with Asset TV; Szabo Hangs Shingle; FWV's Rick French is Exec Producer of 'The True Don Quixote' Comedy Film

Fri., Sep. 27, 2019

... Vested is partnering with Asset TV, an online channel serving  the investment community, to offer...

News of Firms: FleishmanHillard Partners With Memo; GCI Health Enters German Market; Prosek Invests in Vested's Qwoted Platform

Tue., Aug. 6, 2019 Qwoted, a business network platform that was launched in Q3 last year by Vested . Prosek Ventures’ investment is intended to accelerate the development of new features, as well...

News of Firms: Researchscape Unveils AI-Powered Software Tool; Vested Acquires Stake in Caliber; Shape Advocacy Launched by LMG Vets

Mon., Jul. 15, 2019

...ResearchStory to customers with SurveyGizmo Professional and Full Access licenses for the remainder of 2019. Vested has purchased a minority stake in Caliber Corporate Advisers. The firms will share a...

Financial Firms Navigate Wall Street’s Choppy Waters

Thu., May 23, 2019

...a 1.9 percent gain in 2018 financial fees to $5.4 million. New faces, accounts at Vested ...

On the Move: Vested Invests in Christina Bertinelli; Perry Communications Picks Stephanie McGann Jantzen; Hill+Knowlton Ups Simon Shaw

Thu., Feb. 21, 2019

... Christina Bertinelli Vested  financial communications shop has appointed Christina Bertinelli as a managing director for its New York office. Bertinelli...

People on the Move

Mon., Sep. 10, 2018

... Amber Roberts Vested  has appointed Amber Roberts chief executive officer of its professional services operation in the US. Roberts comes...

AI-Powered Journalism Means Change for Financial PR

Tue., Aug. 14, 2018, my co-founders and I’ve studied these developments with interest ever since we opened Vested in 2015. This situation is far more nuanced than worrying that the robots are coming...

People on the Move

Tue., Jul. 31, 2018

... Kevin Trowbridge Vested has named Kevin Trowbridge chief technology officer. Trowbridge has held leading roles at numerous...

Integrated Strategies Boost PR’s Profile, Bottom Line

Wed., May 30, 2018

...trends we can expect to see gaining traction in the coming year.  Dan Simon New York-based Vested was the greatest gainer in O’Dwyer’s rankings overall this year, growing an incredible 73.4...

Top 25 PR Firms Posted Solid Gains in '17

Wed., Mar. 28, 2018

...$8.3M, 33 posted gains with 16 in double-digits.  Leading gainers in this range are: Vested (#58, $6.1M, up 73.4 percent), Champion (#84, $2.8M, up 65.7 percent), North 6th Agency...

Vested Hires FTI's Rothwell for Europe Push

Fri., Jan. 19, 2018

... Elspeth Rockwell New York's Vested  financial communications shop, which acquired Britain's Templars Communications earlier this month, has appointed Elspeth Rothwell...

News of Firms

Wed., Jan. 10, 2018

... Ishviene Arora Vested  has acquired Templars Communications, a London-based strategic financial communications agency. Templars’ staff, client base, and relationships...

People on the Move

Fri., Dec. 8, 2017

...continues to deliver superior client service and growth,” said Pierpont Communications COO Clint Woods. Lauren Pozmanter Vested  tapped Lauren Pozmanter, who was PR chief at Worldwide Business Research, as account manager. At WBR,...

‘Vested Suggested’ Goes Live on Alexa

Mon., Oct. 23, 2017

... Dan Simon Vested has launched what it says is the first news product on Amazon Alexa developed...

Safety, Rewards Compel Millennials to Adopt Banking Services

Mon., Sep. 11, 2017

...Research recently published by New York-based financial agency Vested  analyzed Millennials’ banking habits as well as what financial services they’re more inclined to use,...

PR Industry Makes the Most of Big Changes

Wed., May 3, 2017

...Lazar Partners (#62, $5.6 million), SevenTwenty Strategies (#65, $5 million), Greenough (#70, $4.5 million), Vested (#74, $3.5 million), Fish Consulting (#78, $3.1 million), Intrepid Agency (#80, $3 million), BackBay...

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