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Magrino PR

Magrino PR

352 Park Ave. South, 6th flr., New York, NY 10010

212/957-3005; fax: 212/957-4071

[email protected]

Travel & real estate, food, wine & spirits, design, consumer products, luxury goods, special events.

Employees: 55. Founded: 1992.

Agency Statement:

At Magrino, we put over 25 years of strategic insight and intelligence into everything we do. Employing our 360° lifestyle approach to brand building and public relations, our campaigns are focused, strategic and assembled to balance cost-effectiveness with positive results. That is the reason some of the world's most revered lifestyle brands turn to us — and return to us.

Magrino offers a full suite of public relations and social media services, from media relations and strategic partnerships to platform management, content creation and influencer and event marketing.

Susan Magrino, chmn. & CEO; Allyn Magrino, pres. & chief revenue officer

Clients Include:

200 Amsterdam
Alba Palm Beach
Bora Bora One
California Closets
Canoe Place Inn & Cottages
Casa de Campo
Chateau D'Esclans
Christie's International Real Estate
Conrad Tulum
Creative Culinary Management: Malibu Farm/The Fulton/Cobble & Co/Pearl Alley
Crus Bourgeois
Dalla Valle Wines
Dough Wines
Fuji Whiskey
Hello Burlington
Hilton & Waldorf Astoria Cancun
Hilton Vallarta Riviera
Horse Soldier
Hotel Du Pont
Kips Bay Showhouse, NY, Palm Beach, Dallas
Lotte New York Palace
Lotte Seattle
Main Street Hospitality
Martha Stewart
M Social Hotel
Ocean Casino Resort
Omni Hotels & Resorts
Omni Amelia Island Hotel
Omni Atlanta Hotel at CNN Center
Omni Barton Creek Hotel
Omni Boston Hotel at the Seaport
Omni Grove Park Inn Hotel
Omni Homestead Resort
Omni La Costa Resort & Spa
Omni La Mansion del Rio
Omni Mount Washington Resort
Omni PGA Frisco Resort & Spa
Omni Rancho Las Palmas Resort & Spa
Omni Scottsdale Resort & Spa at Montelucia
Omni Tempe Hotel at ASU
Omni Tucson National Resort
Prestige Wine Imports
Ritz Carlton Nomad
Royal Poinciana
Sereno Hotels
Sur La Table
The Gwen Hotel
The Luxury Collection of Sardinia
The Morrow Hotel
The Ranch Malibu
The Tin Building by Jean-Georges
Whispering Angel

Magrino PR in the news with O'Dwyer's:

Accounts in Transit: Hemsworth Sets Sail With Villa Vie Residences

Wed., Sep. 20, 2023 excellent fit for our plans to grow in the U.S. market," said Cielo. Nadia Caterina Munno Magrino signs on to represent viral media personality The Pasta Queen, e.g. Nadia Caterina Munno,...

On the Move: Magrino Brings Back Ogushwitz

Thu., Aug. 3, 2023

... Mary Ogushwitz Magrino brings VP Mary Ogushwitz back to the firm as an SVP. Ogushwitz returns to...

Joele Frank Works KSL’s Luxe Hotel Deal

Thu., Jul. 27, 2023 sectors. Joele Frank, Wilkinson Brimmer Katcher’s Jon Keehner, Kate Thompson and Erik Carlson handle KSL. Magrino PR’s Olivia Scrofani represents Sereno Hotels in the US, while GibbonBerry PR’s Jo Berry...

A Touch of Personalization Goes a Long Way

Tue., Jul. 11, 2023

...everything they do—just like when dealing with guests. *** Adriana Sanchez is Vice President, Digital, at Magrino PR....

On the Move: Imre Recruits McCann Health's Richman

Tue., Jul. 11, 2023

...Vincent,” said Ketchum, CEO, U.S. and global chief marketing and integration officer Jim Joseph. Olivia Scrofani Magrino promotes Olivia Scrofani to vice president. Scrofani has been with ...

Accounts in Transit: Magrino Reps Jerry Rice

Thu., Jun. 29, 2023

... Jerry Rice Magrino breaks into the sports sector with its representation of NFL legend and Pro Football...

Accounts in Transit: Havas Formula Lands Mixbook

Fri., Apr. 28, 2023

...out-of-the-box thinking, and dedication to results-driven strategies,” said Mixbook director of brand marketing Leslie Albertson. Magrino works with Royal Salute, an aged, blended Scotch whisky, and luxury retailer Fortnum &...

Accounts in Transit: Magrino Books The Venetian Resort Las Vegas

Fri., Mar. 24, 2023

... Magrino  books The Venetian Resort Las Vegas to the roster of clients in its international travel division....

On the Move: BCW Ups Cloessner to President of Direct Impact Unit

Thu., Jul. 21, 2022

...2002 and advancing steadily through the ranks,” said BCW president, North America, Mary Corcoran. Ariane Romano Magrino hires Ariane Romano as executive vice president/integrated brand services, a new position at the...

When Hotels Become the Destination

Wed., Jul. 13, 2022

... Allyn Magrino The evolution of hotels and their purpose has greatly evolved from simply offering a place...

Accounts in Transit: W Flies With Instajet

Thu., Feb. 24, 2022

...working with luxury, travel and aviation brands and the British nuance we were looking for.” Magrino is named agency of record for Conrad Tulum Riviera Maya and Hilton Tulum Riviera Maya...

Accounts in Transit: Lambert Lands Kalera

Mon., Dec. 20, 2021

...while providing local and fresh produce at scale,” said Kalera chief marketing officer Aric Nissen. Magrino  checks in at Omni Hotels & Resorts. The agency will work on creative programming, brand awareness...

Accounts in Transit: PAN Communications Logs Into Quickbase

Wed., Jul. 21, 2021

...for Level99 include on-site and remote support across news, lifestyle, technology, food and business media. Magrino is named agency of record for Treasury Wine Estates. The agency will work on...

Accounts in Transit: Kaplow Communications Adds Stanley

Tue., Jun. 8, 2021

...comes with that experience, but we were impressed with their strategic media and creative thinking.” Magrino  checks in at M Social Times Square NY, the first North American location of the lifestyle...

Accounts in Transit: Conran Design Group Rebrands Reckitt Benckiser

Wed., Mar. 24, 2021

...of patients in Europe,” said GBT senior vice president and head of communications  Steven Immergut. Magrino  adds Hotaling & Co., Grace Farms Foods and Pioneer Linens. The agency will work on creative...

Accounts in Transit: Ogilvy Scoops Up Absolut Vodka

Fri., Mar. 19, 2021

...are built to generate real results,” said Strategic Security Solutions CEO and founder Johanna Baum. Magrino takes on The Ray Hotel Delray Beach, The Gwen Chicago and Applewood Manor. The agency...

Accounts in Transit: Axia Public Relations Helps Health Hero, No. 1 On-Site Mobile Mass Vaccinator

Thu., Mar. 11, 2021 of vaccinators to help them and their team,"  said Health Hero Florida president Jeff Lott. Magrino signs Banfi Wines and KYLA Hard Kombucha. The agency will work on creative programming and...

Accounts in Transit: Ogilvy Lights Up Zippo's PR

Fri., Feb. 19, 2021

...charter services coming out of the pandemic,” said Virgo PR chief executive officer Mike Paffmann. Magrino  handles Pepper, a platform that sells home décor, lingerie, pajamas and adult toys that it says...

Accounts in Transit: Pollack Group Picks Up Openpay

Tue., Jan. 19, 2021

...grand opening of a new luxury resort, Hotel Xcaret Arte in Quintana Roo and the Xibalbá reserve in Yucatán.  Magrino picks up agency of record status with Hu Chocolate, which offers a line of...

Accounts in Transit: Decker/Royal Adds Wyndham Destinations, Love Home Swap

Thu., Jan. 14, 2021 a platform that makes it easy for travelers to swap homes by utilizing points.  Magrino has been named agency of record for California Closets,  a manufacturer of custom closets...

Accounts in Transit: Hemsworth Picks Up Your CBD Store Chain

Mon., Dec. 14, 2020

...Store has more than 550 stores across 41 states and four stores in the UK.  Magrino  picks up Dalla Valle Vineyards, a winery in California’s Napa Valley. In addition to building on...

Accounts in Transit: Trevelino/Keller Picks Up Phytest, PRTCL

Tue., Dec. 1, 2020

...said EquiLend managing director and global head of sales and client relationship management Dan Dougherty. Magrino is representing SelvaRey Rum, a premium spirits brand co-owned by Seth and Marc Gold,...

Accounts in Transit: Magrino Adds Drinks

Thu., Nov. 12, 2020

... Magrino  adds Rancho La Gloria and Texas Ranch Water Blue Agave Hard Seltzer to its roster. The firm will work...

Accounts in Transit: Steinreich Picks Up UAE-Israel Business Council

Tue., Oct. 20, 2020

...within key national publications with a focus on lifestyle, design, parenting, travel, and wellness categories.  Magrino has been enlisted to develop the media strategy and partnership opportunities for The Princess Grace...

Accounts in Transit: Bullfrog + Baum Introduces Kyushu Island to US Travelers

Thu., Oct. 15, 2020

...introduce Kyushu as the next must-visit destination within Japan,” said KTPO executive director Futoshi Watanabe. Magrino has added four clients, including third-generation, family-owned meat purveyor Mosner Family Brands, to its...

Accounts in Transit: Magrino Scoops Up Sur La Table

Tue., Sep. 29, 2020

... Magrino Agency scoops up Sur La Table, a retail chain that sells high-end kitchen products. The agency is...

News of Firms: PR World Alliance Adds Commmunications Korea, Minerba to Network

Tue., Jul. 14, 2020, public affairs, integrated marketing communications, media relations, digital PR, influencer marketing and destination marketing. Magrino has added five new services to its PR and social media offerings. 90 Days...

Accounts in Transit: H+K Amplifies Global Messaging for GH Hearing

Fri., Jul. 10, 2020

...innovating with purpose,” said GN Hearing head of PR, media and communication Marie Schleimann Nordlund. Magrino has added Il Palagio, a sixteenth-century estate, organic farm and vineyard in the Tuscan...

News of Firms: Travelino/Keller Launches Toilet Paper Exchange

Fri., Mar. 20, 2020

...Point can visit For location updates, go to Trevelino/Keller’s Facebook and Instagram accounts. Allyn Magrino ...

Accounts: Firecracker PR Fires up Fujitsu Technology's PR

Fri., Nov. 1, 2019

...and McGraw-Hill Connect. Award nominations are open on Nov. 4 and run through Jan. 17. Magrino has won The Fulham Group, an outdoor grilling manufacturer and exclusive Cuisinart brand licensee for...

Wellness is a Winning Strategy for the Travel Industry

Tue., Jul. 16, 2019

... Allyn Magrino Not long ago, a hotel’s “wellness strategy” was often limited to an old exercise bike...

On the Move: Berk Communications Hires Matthew Frappier; Brinks Banks on Chris X. Moloney; Showtime Puts Michael Engelman in CMO Seat

Mon., Jul. 8, 2019 Edelman, and he has also worked at Harrison & Shriftman, Zeno Group and Magrino . In his new position, he will lead media strategy and relations across consumer lifestyle...

Accounts in Transit Magrino Toasts Château de Pommard; Spark Strategic Ideas Boosts Blackware Hardware; Uproar PR Picks Up BlueToad

Tue., Jun. 11, 2019

... Magrino is now representing French winemaker Château de Pommard in the U.S.  The agency will...

Magrino, Susman Rep PR in Cast of Matrix Winners

Fri., May 10, 2019

... Susan Magrino Susan ...

Auction to Benefit NYWICI Scholarship Fund

Fri., May 3, 2019

...Housekeeping test kitchen and lunches with an array of prominent industry figures that include Magrino PR chairman & CEO Susan ...

Accounts in Transit: Constellation Picks Up Foodtown; Magrino PR Blends With Cuisinart; Slate Works With Housing Authority

Tue., Apr. 9, 2019

...that Allegiance and Foodtown are able to meet these needs now and into the future.” Magrino PR has been named agency of record for culinary appliance and cookware brand Cuisinart....

Magrino Earns Matrix Award

Mon., Mar. 25, 2019

... Susan Magrino ...

Accounts in Transit

Thu., Jul. 19, 2018

...verticals. Sage will conduct conducting ongoing media relations and trade show support for the company. Magrino  has bolstered its roster of travel clients with the addition of Joali Maldives, JW Marriott Turnberry Miami and Lotte...

Accounts in Transit

Fri., Apr. 20, 2018

...the travel, consumer, lifestyle and tech sectors. It is also a Certified Minority Owned Enterprise. Magrino  has added 11 Hoyt, Everdure by Heston Blumenthal and Miracle to its roster of lifestyle clients in the...

Accounts in Transit

Tue., Feb. 6, 2018

...beverage and travel brands as Virgin, St. Barts, Martin Miller’s Gin and Four Seasons Hotels. Magrino  has brought on Hospitality Alliance, a consulting, development and management company directed toward the hotel...

Accounts in Transit

Wed., Nov. 1, 2017

... Jackson Park in July 2017 Magrino Digital picked up social media strategy and community management for multiple Tishman Speyer properties, including Jackson Park...

Accounts in Transit

Thu., Oct. 26, 2017

... Magrino  adds Conrad Dublin, 192-room hotel that has just redesigned its guestrooms and new dining options; Harborside,...

The Parallel Lines of Traditional, Social Outreach

Fri., Jul. 14, 2017

... Allyn Magrino There’s never been a better time for the travel industry in terms of exposure opportunities...

Magrino Reps Nat'l Tailgate Weekend

Fri., May 26, 2017

...100 colleges participated in the inaugural run. New York City lifestyle PR and marketing agency Magrino has been tapped to build momentum around this year’s edition scheduled for Oct. 7-8. “For...

Magrino Manages Hilton Luxury Portfolio

Mon., Apr. 4, 2016

...Lifestyle and brand PR agency Magrino has been named global agency of record for Hilton Worldwide Inc.’s luxury and lifestyle...

Nikolic Named Parasol VP

Fri., Jan. 8, 2016

...senior publicist at Fingerprint Communications and also served as a senior account executive at Magrino . Nikolic’s appointment to Parasol’s executive management team comes as the agency unveils its newly-expanded Brand...

Lifestyle PR Pro Launches New Shop

Mon., Jan. 4, 2016

...Club Cruises. Prior to Current, Del Guercio was Senior Account Supervisor of Travel at Magrino , where she worked with Le Meridien Hotels & Resorts, The Ranch at Live Oak/Malibu,...

PR Accounts on the Move

Wed., Oct. 21, 2015

...outlets. The platform allows healthcare orgs to credential providers and facilities quickly, reducing administrative burden. Magrino , New York/Matthew Kenney Cruisine, chef, author and educator known for raw, plant-based cuisine, for...

PR Accounts on the Move

Fri., Oct. 2, 2015

...London, Miami, Los Angeles, Las Vegas, San Francisco and Istanbul, as AOR for PR. Magrino , New York/Willis Tower, iconic Chicago skyscraper formerly known as the Sears Tower, for PR...

Cunard's PR Sails to MGA Media

Tue., Sep. 30, 2014

...Marketing PR, where she launched the Queen Victoria.  She departed Redpoint in 2010 for Susan Magrino Agency, Andriano Communications and PRCo. International. MGA opened in February. Cunard is preparing for its...

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