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Magrino PR

Magrino PR

352 Park Ave. South, 6th flr., New York, NY 10010

212/957-3005; fax: 212/957-4071

[email protected]

Travel & real estate, food, wine & spirits, design, consumer products, luxury goods, special events.

Employees: 55. Founded: 1992.

Agency Statement:

At Magrino, we put over 25 years of strategic insight and intelligence into everything we do. Employing our 360° lifestyle approach to brand building and public relations, our campaigns are focused, strategic and assembled to balance cost-effectiveness with positive results. That is the reason some of the world's most revered lifestyle brands turn to us — and return to us.

Magrino offers a full suite of public relations and social media services, from media relations and strategic partnerships to platform management, content creation and influencer and event marketing.

Susan Magrino, chmn. & CEO; Allyn Magrino, pres.

Clients Include:

Bora Bora One
Cala di Volpe Hotel Sardinia
California Closets
Canoe Place Inn & Cottages
Casa de Campo
Castle Brands – Goslings Rum
Castle Brands – Method & Madness
Chateau D'Esclans and Whispering Angel
Christie's International Real Estate
Conrad Tulum
Copper Cane Wines
Crus Bourgeois
Cuisinart Outdoor
Dalla Valle Wines
Demeine Estates
Destination Kohler
Fuji Whiskey
Harbor Front Hotel, Greenport
Heitz Cellar
Hello Burlington
Hilton & Waldorf Astoria Cancun
Hilton Vallarta Riviera
Hotel Bozeman
Hotel Champlain
illy caffe
Jerry Rice
Kips Bay Showhouse, NY, Palm Beach, Dallas
Knickerbocker Hotel
Lawrence Wine Estates
Long Drink
Lotte New York Palace
Main Street Hospitality
Martha Stewart
Modernhaus Soho Hotel/Restaurant
M Social Hotel
New York Public Library
Omni Hotels & Resorts
Omni Amelia Island Hotel
Omni Atlanta Hotel at CNN Center
Omni Barton Creek Hotel
Omni Grove Park Inn Hotel
Omni Homestead Resort
Omni La Costa Resort & Spa
Omni La Mansion del Rio
Omni Montelucia
Omni Mount Washington Resort
Omni Orlando Resort at ChampionsGate
Omni PGA Frisco Resort & Spa
Omni Rancho Las Palmas Resort & Spa
Osprey Bay
Pasta Queen
Pebble Beach Wine & Food Festival
Pernod Ricard – Malfy
Pernod Ricard – Monkey 47
Pernod Ricard – Royal Salute
Prestige Wine Imports
Rebel Hospitality
Ritz Carlton Grand Cayman
Ritz Carlton Nomad
Royal Poinciana
Scribner’s Lodge
Sereno Hotels
Sound View Hotel, Greenport
St. Regis Longboat Key
Sur La Table
The Henry
The Morrow Hotel
The Ranch Malibu
The Venetian Resort Las Vegas
The Treadwell/residential
Urban Cowboy Hotels
World’s 50 Best Restaurants

Magrino PR in the news with O'Dwyer's:

Accounts in Transit: Praytell Picks Up Cayman Islands Tourism

Tue., Jun. 18, 2024

...the American market." CIDOT has also hired Grey as its global creative agency of record. Magrino picks up ready-to-drink canned cocktail The Finnish Long Drink. The agency will work to...

Accounts in Transit: Rubenstein PR Picks Up Sabanto

Wed., May 22, 2024

...sector, serving clients in categories including artificial intelligence, clean energy, biotech, spatial web, and more. Magrino adds Danish brand Stauning Whisky, alcohol-free sparkling beverage TÖST and barware brand Cocktail Kingdom to its food...

Accounts in Transit: CIIC PR Checks In at Wyndham Grand Barbados

Wed., May 8, 2024

...initiatives to leverage key media, opinion leaders and influencers,” said STB Americas SVP Rachel Loh. Magrino is enlisted by Western accessories and apparel brand Stetson to optimize the brand’s overall PR...

Accounts in Transit: Christie & Co. Sails the Seven Teas

Tue., Apr. 23, 2024

...that engages, educates and excites the American tea drinker,” said Seven Teas co-founder Josh Issakharian. Magrino is named AOR for Eagle Point Hotel Partners’ two properties on the North Fork of...

Accounts in Transit: Blueprint Creative Group Lands $4.5M PA Pact from US Army

Tue., Apr. 9, 2024 South Florida and the wider U.S. market,” said CIIC PR VP and partner Amy Sedeño. Magrino adds Copper Cane Wine & Spirits to its client roster. The agency will oversee...

Magrino’s Doyle Takes Aparium Hotel Post

Thu., Feb. 15, 2024

... Mary Doyle Mary Doyle has exited Magrino Public Relations for the director of PR and communications position at Chicago-based Aparium Hotel...

Accounts in Transit: Imagine PR Lands US Duties for Walk Japan

Mon., Feb. 12, 2024

...Walk Japan's footprint and message across the United States,” said Walk Japan CEO Paul Christie Magrino adds Cuisinart Outdoors to its roster of consumer goods clients and Goslings Rum to...

Accounts in Transit: Hemsworth Sets Sail With Villa Vie Residences

Wed., Sep. 20, 2023 excellent fit for our plans to grow in the U.S. market," said Cielo. Nadia Caterina Munno Magrino signs on to represent viral media personality The Pasta Queen, e.g. Nadia Caterina Munno,...

On the Move: Magrino Brings Back Ogushwitz

Thu., Aug. 3, 2023

... Mary Ogushwitz Magrino brings VP Mary Ogushwitz back to the firm as an SVP. Ogushwitz returns to...

Joele Frank Works KSL’s Luxe Hotel Deal

Thu., Jul. 27, 2023 sectors. Joele Frank, Wilkinson Brimmer Katcher’s Jon Keehner, Kate Thompson and Erik Carlson handle KSL. Magrino PR’s Olivia Scrofani represents Sereno Hotels in the US, while GibbonBerry PR’s Jo Berry...

A Touch of Personalization Goes a Long Way

Tue., Jul. 11, 2023

...everything they do—just like when dealing with guests. *** Adriana Sanchez is Vice President, Digital, at Magrino PR....

On the Move: Imre Recruits McCann Health's Richman

Tue., Jul. 11, 2023

...Vincent,” said Ketchum, CEO, U.S. and global chief marketing and integration officer Jim Joseph. Olivia Scrofani Magrino promotes Olivia Scrofani to vice president. Scrofani has been with ...

Accounts in Transit: Magrino Reps Jerry Rice

Thu., Jun. 29, 2023

... Jerry Rice Magrino breaks into the sports sector with its representation of NFL legend and Pro Football...

Accounts in Transit: Havas Formula Lands Mixbook

Fri., Apr. 28, 2023

...out-of-the-box thinking, and dedication to results-driven strategies,” said Mixbook director of brand marketing Leslie Albertson. Magrino works with Royal Salute, an aged, blended Scotch whisky, and luxury retailer Fortnum &...

Accounts in Transit: Magrino Books The Venetian Resort Las Vegas

Fri., Mar. 24, 2023

... Magrino  books The Venetian Resort Las Vegas to the roster of clients in its international travel division....

On the Move: BCW Ups Cloessner to President of Direct Impact Unit

Thu., Jul. 21, 2022

...2002 and advancing steadily through the ranks,” said BCW president, North America, Mary Corcoran. Ariane Romano Magrino hires Ariane Romano as executive vice president/integrated brand services, a new position at the...

When Hotels Become the Destination

Wed., Jul. 13, 2022

... Allyn Magrino The evolution of hotels and their purpose has greatly evolved from simply offering a place...

Accounts in Transit: W Flies With Instajet

Thu., Feb. 24, 2022

...working with luxury, travel and aviation brands and the British nuance we were looking for.” Magrino is named agency of record for Conrad Tulum Riviera Maya and Hilton Tulum Riviera Maya...

Accounts in Transit: Lambert Lands Kalera

Mon., Dec. 20, 2021

...while providing local and fresh produce at scale,” said Kalera chief marketing officer Aric Nissen. Magrino  checks in at Omni Hotels & Resorts. The agency will work on creative programming, brand awareness...

Accounts in Transit: PAN Communications Logs Into Quickbase

Wed., Jul. 21, 2021

...for Level99 include on-site and remote support across news, lifestyle, technology, food and business media. Magrino is named agency of record for Treasury Wine Estates. The agency will work on...

Accounts in Transit: Kaplow Communications Adds Stanley

Tue., Jun. 8, 2021

...comes with that experience, but we were impressed with their strategic media and creative thinking.” Magrino  checks in at M Social Times Square NY, the first North American location of the lifestyle...

Accounts in Transit: Conran Design Group Rebrands Reckitt Benckiser

Wed., Mar. 24, 2021

...of patients in Europe,” said GBT senior vice president and head of communications  Steven Immergut. Magrino  adds Hotaling & Co., Grace Farms Foods and Pioneer Linens. The agency will work on creative...

Accounts in Transit: Ogilvy Scoops Up Absolut Vodka

Fri., Mar. 19, 2021

...are built to generate real results,” said Strategic Security Solutions CEO and founder Johanna Baum. Magrino takes on The Ray Hotel Delray Beach, The Gwen Chicago and Applewood Manor. The agency...

Accounts in Transit: Axia Public Relations Helps Health Hero, No. 1 On-Site Mobile Mass Vaccinator

Thu., Mar. 11, 2021 of vaccinators to help them and their team,"  said Health Hero Florida president Jeff Lott. Magrino signs Banfi Wines and KYLA Hard Kombucha. The agency will work on creative programming and...

Accounts in Transit: Ogilvy Lights Up Zippo's PR

Fri., Feb. 19, 2021

...charter services coming out of the pandemic,” said Virgo PR chief executive officer Mike Paffmann. Magrino  handles Pepper, a platform that sells home décor, lingerie, pajamas and adult toys that it says...

Accounts in Transit: Pollack Group Picks Up Openpay

Tue., Jan. 19, 2021

...grand opening of a new luxury resort, Hotel Xcaret Arte in Quintana Roo and the Xibalbá reserve in Yucatán.  Magrino picks up agency of record status with Hu Chocolate, which offers a line of...

Accounts in Transit: Decker/Royal Adds Wyndham Destinations, Love Home Swap

Thu., Jan. 14, 2021 a platform that makes it easy for travelers to swap homes by utilizing points.  Magrino has been named agency of record for California Closets,  a manufacturer of custom closets...

Accounts in Transit: Hemsworth Picks Up Your CBD Store Chain

Mon., Dec. 14, 2020

...Store has more than 550 stores across 41 states and four stores in the UK.  Magrino  picks up Dalla Valle Vineyards, a winery in California’s Napa Valley. In addition to building on...

Accounts in Transit: Trevelino/Keller Picks Up Phytest, PRTCL

Tue., Dec. 1, 2020

...said EquiLend managing director and global head of sales and client relationship management Dan Dougherty. Magrino is representing SelvaRey Rum, a premium spirits brand co-owned by Seth and Marc Gold,...

Accounts in Transit: Magrino Adds Drinks

Thu., Nov. 12, 2020

... Magrino  adds Rancho La Gloria and Texas Ranch Water Blue Agave Hard Seltzer to its roster. The firm will work...

Accounts in Transit: Steinreich Picks Up UAE-Israel Business Council

Tue., Oct. 20, 2020

...within key national publications with a focus on lifestyle, design, parenting, travel, and wellness categories.  Magrino has been enlisted to develop the media strategy and partnership opportunities for The Princess Grace...

Accounts in Transit: Bullfrog + Baum Introduces Kyushu Island to US Travelers

Thu., Oct. 15, 2020

...introduce Kyushu as the next must-visit destination within Japan,” said KTPO executive director Futoshi Watanabe. Magrino has added four clients, including third-generation, family-owned meat purveyor Mosner Family Brands, to its...

Accounts in Transit: Magrino Scoops Up Sur La Table

Tue., Sep. 29, 2020

... Magrino Agency scoops up Sur La Table, a retail chain that sells high-end kitchen products. The agency is...

News of Firms: PR World Alliance Adds Commmunications Korea, Minerba to Network

Tue., Jul. 14, 2020, public affairs, integrated marketing communications, media relations, digital PR, influencer marketing and destination marketing. Magrino has added five new services to its PR and social media offerings. 90 Days...

Accounts in Transit: H+K Amplifies Global Messaging for GH Hearing

Fri., Jul. 10, 2020

...innovating with purpose,” said GN Hearing head of PR, media and communication Marie Schleimann Nordlund. Magrino has added Il Palagio, a sixteenth-century estate, organic farm and vineyard in the Tuscan...

News of Firms: Travelino/Keller Launches Toilet Paper Exchange

Fri., Mar. 20, 2020

...Point can visit For location updates, go to Trevelino/Keller’s Facebook and Instagram accounts. Allyn Magrino ...

Accounts: Firecracker PR Fires up Fujitsu Technology's PR

Fri., Nov. 1, 2019

...and McGraw-Hill Connect. Award nominations are open on Nov. 4 and run through Jan. 17. Magrino has won The Fulham Group, an outdoor grilling manufacturer and exclusive Cuisinart brand licensee for...

Wellness is a Winning Strategy for the Travel Industry

Tue., Jul. 16, 2019

... Allyn Magrino Not long ago, a hotel’s “wellness strategy” was often limited to an old exercise bike...

On the Move: Berk Communications Hires Matthew Frappier; Brinks Banks on Chris X. Moloney; Showtime Puts Michael Engelman in CMO Seat

Mon., Jul. 8, 2019 Edelman, and he has also worked at Harrison & Shriftman, Zeno Group and Magrino . In his new position, he will lead media strategy and relations across consumer lifestyle...

Accounts in Transit Magrino Toasts Château de Pommard; Spark Strategic Ideas Boosts Blackware Hardware; Uproar PR Picks Up BlueToad

Tue., Jun. 11, 2019

... Magrino is now representing French winemaker Château de Pommard in the U.S.  The agency will...

Magrino, Susman Rep PR in Cast of Matrix Winners

Fri., May 10, 2019

... Susan Magrino Susan ...

Auction to Benefit NYWICI Scholarship Fund

Fri., May 3, 2019

...Housekeeping test kitchen and lunches with an array of prominent industry figures that include Magrino PR chairman & CEO Susan ...

Accounts in Transit: Constellation Picks Up Foodtown; Magrino PR Blends With Cuisinart; Slate Works With Housing Authority

Tue., Apr. 9, 2019

...that Allegiance and Foodtown are able to meet these needs now and into the future.” Magrino PR has been named agency of record for culinary appliance and cookware brand Cuisinart....

Magrino Earns Matrix Award

Mon., Mar. 25, 2019

... Susan Magrino ...

Accounts in Transit

Thu., Jul. 19, 2018

...verticals. Sage will conduct conducting ongoing media relations and trade show support for the company. Magrino  has bolstered its roster of travel clients with the addition of Joali Maldives, JW Marriott Turnberry Miami and Lotte...

Accounts in Transit

Fri., Apr. 20, 2018

...the travel, consumer, lifestyle and tech sectors. It is also a Certified Minority Owned Enterprise. Magrino  has added 11 Hoyt, Everdure by Heston Blumenthal and Miracle to its roster of lifestyle clients in the...

Accounts in Transit

Tue., Feb. 6, 2018

...beverage and travel brands as Virgin, St. Barts, Martin Miller’s Gin and Four Seasons Hotels. Magrino  has brought on Hospitality Alliance, a consulting, development and management company directed toward the hotel...

Accounts in Transit

Wed., Nov. 1, 2017

... Jackson Park in July 2017 Magrino Digital picked up social media strategy and community management for multiple Tishman Speyer properties, including Jackson Park...

Accounts in Transit

Thu., Oct. 26, 2017

... Magrino  adds Conrad Dublin, 192-room hotel that has just redesigned its guestrooms and new dining options; Harborside,...

The Parallel Lines of Traditional, Social Outreach

Fri., Jul. 14, 2017

... Allyn Magrino There’s never been a better time for the travel industry in terms of exposure opportunities...

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