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Magrino PR
352 Park Ave. South, 6th flr.,
New York,
NY
10010
212/957-3005; fax: 212/957-4071
Travel & real estate, food, wine & spirits, design, consumer products, luxury goods, special events.
Employees: 55. Founded: 1992.
Agency Statement:
At Magrino, we put over 25 years of strategic insight and intelligence into everything we do. Employing our 360° lifestyle approach to brand building and public relations, our campaigns are focused, strategic and assembled to balance cost-effectiveness with positive results. That is the reason some of the world's most revered lifestyle brands turn to us — and return to us.
Magrino offers a full suite of public relations and social media services, from media relations and strategic partnerships to platform management, content creation and influencer and event marketing.
Susan Magrino, chmn. & CEO; Allyn Magrino, pres. & chief revenue officer
Clients Include:
200 Amsterdam
Alba Palm Beach
Bora Bora One
California Closets
Canoe Place Inn & Cottages
Casa de Campo
Chateau D'Esclans
Christie's International Real Estate
Conrad Tulum
Creative Culinary Management: Malibu Farm/The Fulton/Cobble & Co/Pearl Alley
Crus Bourgeois
Cuisinart
Dalla Valle Wines
Dough Wines
Evermore/Dart
Frontgate
Fuji Whiskey
Heitz
Hello Burlington
Hilton & Waldorf Astoria Cancun
Hilton Vallarta Riviera
Horse Soldier
Hotaling
Hotel Du Pont
illy
Kips Bay Showhouse, NY, Palm Beach, Dallas
Lotte New York Palace
Lotte Seattle
Main Street Hospitality
Martha Stewart
M Social Hotel
Ocean Casino Resort
Omni Hotels & Resorts
Omni Amelia Island Hotel
Omni Atlanta Hotel at CNN Center
Omni Barton Creek Hotel
Omni Boston Hotel at the Seaport
Omni Grove Park Inn Hotel
Omni Homestead Resort
Omni La Costa Resort & Spa
Omni La Mansion del Rio
Omni Mount Washington Resort
Omni PGA Frisco Resort & Spa
Omni Rancho Las Palmas Resort & Spa
Omni Scottsdale Resort & Spa at Montelucia
Omni Tempe Hotel at ASU
Omni Tucson National Resort
Prestige Wine Imports
Ritz Carlton Nomad
Royal Poinciana
SCOUT
Sereno Hotels
Smythson
Sur La Table
The Gwen Hotel
The Luxury Collection of Sardinia
The Morrow Hotel
The Ranch Malibu
The Tin Building by Jean-Georges
Vaughan
Vella
Whispering Angel
Magrino PR in the news with O'Dwyer's:
• | Joele Frank Works KSL’s Luxe Hotel DealThu., Jul. 27, 2023...estate sectors.
Joele Frank, Wilkinson Brimmer Katcher’s Jon Keehner, Kate Thompson and Erik Carlson handle KSL.
Magrino PR’s Olivia Scrofani represents Sereno Hotels in the US, while GibbonBerry PR’s Jo Berry... |
• | On the Move: Imre Recruits McCann Health's RichmanTue., Jul. 11, 2023...Vincent,” said Ketchum, CEO, U.S. and global chief marketing and integration officer Jim Joseph.
Olivia Scrofani
Magrino promotes Olivia Scrofani to vice president. Scrofani has been with ... |
• | Accounts in Transit: Havas Formula Lands MixbookFri., Apr. 28, 2023...out-of-the-box thinking, and dedication to results-driven strategies,” said Mixbook director of brand marketing Leslie Albertson.
Magrino works with Royal Salute, an aged, blended Scotch whisky, and luxury retailer Fortnum &... |
• | Accounts in Transit: W Flies With InstajetThu., Feb. 24, 2022...working with luxury, travel and aviation brands and the British nuance we were looking for.”
Magrino is named agency of record for Conrad Tulum Riviera Maya and Hilton Tulum Riviera Maya... |
• | Accounts in Transit: Lambert Lands KaleraMon., Dec. 20, 2021...while providing local and fresh produce at scale,” said Kalera chief marketing officer Aric Nissen.
Magrino checks in at Omni Hotels & Resorts. The agency will work on creative programming, brand awareness... |
• | Accounts in Transit: Kaplow Communications Adds StanleyTue., Jun. 8, 2021...comes with that experience, but we were impressed with their strategic media and creative thinking.”
Magrino checks in at M Social Times Square NY, the first North American location of the lifestyle... |
• | Accounts in Transit: Ogilvy Scoops Up Absolut VodkaFri., Mar. 19, 2021...are built to generate real results,” said Strategic Security Solutions CEO and founder Johanna Baum.
Magrino takes on The Ray Hotel Delray Beach, The Gwen Chicago and Applewood Manor. The agency... |
• | Accounts in Transit: Ogilvy Lights Up Zippo's PRFri., Feb. 19, 2021...charter services coming out of the pandemic,” said Virgo PR chief executive officer Mike Paffmann.
Magrino handles Pepper, a platform that sells home décor, lingerie, pajamas and adult toys that it says... |
• | Accounts in Transit: Pollack Group Picks Up OpenpayTue., Jan. 19, 2021...grand opening of a new luxury resort, Hotel Xcaret Arte in Quintana Roo and the Xibalbá reserve in Yucatán.
Magrino picks up agency of record status with Hu Chocolate, which offers a line of... |
• | Accounts in TransitThu., Jul. 19, 2018...verticals. Sage will conduct conducting ongoing media relations and trade show support for the company.
Magrino has bolstered its roster of travel clients with the addition of Joali Maldives, JW Marriott Turnberry Miami and Lotte... |
• | Accounts in TransitFri., Apr. 20, 2018...the travel, consumer, lifestyle and tech sectors. It is also a Certified Minority Owned Enterprise.
Magrino has added 11 Hoyt, Everdure by Heston Blumenthal and Miracle to its roster of lifestyle clients in the... |
• | Accounts in TransitTue., Feb. 6, 2018...beverage and travel brands as Virgin, St. Barts, Martin Miller’s Gin and Four Seasons Hotels.
Magrino has brought on Hospitality Alliance, a consulting, development and management company directed toward the hotel... |
• | Accounts in TransitWed., Nov. 1, 2017...
Jackson Park in July 2017
Magrino Digital picked up social media strategy and community management for multiple Tishman Speyer properties, including Jackson Park... |
• | Accounts in TransitThu., Oct. 26, 2017...
Magrino adds Conrad Dublin, 192-room hotel that has just redesigned its guestrooms and new dining options; Harborside,... |
• | Magrino Reps Nat'l Tailgate WeekendFri., May 26, 2017...100 colleges participated in the inaugural run.
New York City lifestyle PR and marketing agency Magrino has been tapped to build momentum around this year’s edition scheduled for Oct. 7-8.
“For... |
• | Nikolic Named Parasol VPFri., Jan. 8, 2016...senior publicist at Fingerprint Communications and also served as a senior account executive at Magrino .
Nikolic’s appointment to Parasol’s executive management team comes as the agency unveils its newly-expanded Brand... |
• | Lifestyle PR Pro Launches New ShopMon., Jan. 4, 2016...Club Cruises. Prior to Current, Del Guercio was Senior Account Supervisor of Travel at Magrino , where she worked with Le Meridien Hotels & Resorts, The Ranch at Live Oak/Malibu,... |
• | PR Accounts on the MoveWed., Oct. 21, 2015...outlets. The platform allows healthcare orgs to credential providers and facilities quickly, reducing administrative burden. Magrino , New York/Matthew Kenney Cruisine, chef, author and educator known for raw, plant-based cuisine, for... |
• | PR Accounts on the MoveFri., Oct. 2, 2015...London, Miami, Los Angeles, Las Vegas, San Francisco and Istanbul, as AOR for PR. Magrino , New York/Willis Tower, iconic Chicago skyscraper formerly known as the Sears Tower, for PR... |
• | Cunard's PR Sails to MGA MediaTue., Sep. 30, 2014...Marketing PR, where she launched the Queen Victoria.
She departed Redpoint in 2010 for Susan Magrino Agency, Andriano Communications and PRCo. International. MGA opened in February.
Cunard is preparing for its... |
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