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Strategic Objectives
400 - 184 Front St. East,
Toronto,
M5A 4N3
Ontario,
Canada
416/366-7735
Food & beverage; fashion/beauty; lifestyle; home decor; automotive; CPG; healthcare; social media.
Employees: 40. Founded: 1983.
Agency Statement:
Strategic Objectives is Canada's most award-winning PR agency, and one of its most creative, innovative, passionate, and successful independent marketing communications firms. Named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2023 and 2019, Strategic Objectives is IABC/Toronto Agency of the Year 2023 and has been for 10 of the last 13 years.
We create results-driven strategies that integrate digital, social, and mainstream media, virtual, and experiential events, and influencer marketing to achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.
Adriana Lurz, pres. and partner; Deborah Weinstein, Judy Lewis, partners, co-founders; Victor Anastacio, CFO and partner
Clients Include:
A&W
Aurora
Avrio
Benjamin Moore
The Canadian Centre to End Human Trafficking
Chartered Professional Accountants (CPA)
Children Believe
Green & Black's
Group Marcelle
Hankook Tire
Harvey's
KEEN Shoes
Kia
Maple Leaf Foods
ScienceUpFirst
Thermacell
Weber
Strategic Objectives in the news with O'Dwyer's:
• | On the Move: rbb Communications Adds Coulton, KirschnerFri., Jul. 21, 2023...both our B2B and B2C clients,” said rbb CEO and managing partner Christine Barney.
Claire Gatti
Strategic Objectives promotes Claire Gatti to VP. Gatti joined the agency as a senior director last... |
• | On the Move: Padilla Promotes Morton to SVP, ChannelsTue., Jan. 24, 2023...that every client program benefits from a digital-first connection strategy,” said Padilla president Matt Kucharski.
Adriana Lurz
Strategic Objectives promotes Adriana Lurz to president. Lurz, who became a partner at the Toronto-headquartered agency... |
• | Accounts in Transit: Hemsworth Adds Zombie CoffeeFri., Feb. 28, 2020...taste-good-feel-great company that is rooted in philanthropy,” said Hemsworth founder and president Samantha Jacobs.
Toronto-headquartered Strategic Objectives has been named agency of record for public relations and influencer marketing for Groupe... |
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