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Strategic Objectives

Strategic Objectives

400 - 184 Front St. East, Toronto, M5A 4N3

Ontario, Canada


[email protected]

Food & beverage; fashion/beauty; lifestyle; home decor; automotive; CPG; healthcare; social media.

Employees: 40. Founded: 1983.

Agency Statement:

Strategic Objectives is Canada's most award-winning PR agency, and one of its most creative, innovative, passionate, and successful independent marketing communications firms. Named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2023 and 2019, Strategic Objectives is IABC/Toronto Agency of the Year 2023 and has been for 10 of the last 13 years.

We create results-driven strategies that integrate digital, social, and mainstream media, virtual, and experiential events, and influencer marketing to achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.

Adriana Lurz, pres. and partner; Deborah Weinstein, Judy Lewis, partners, co-founders; Victor Anastacio, CFO and partner

Clients Include:

Benjamin Moore
The Canadian Centre to End Human Trafficking
Chartered Professional Accountants (CPA)
Children Believe
Green & Black's
Group Marcelle
Hankook Tire
KEEN Shoes
Maple Leaf Foods

Strategic Objectives in the news with O'Dwyer's:

Accounts in Transit: Lou Hammond Lands National WWII Museum

Wed., May 15, 2024

...LHG is headquartered in New York with offices in Atlanta, Charleston, Denver, Houston and Tampa. Strategic Objectives picks up Victim Services Toronto, which provides immediate crisis response, intervention and prevention services...

Accounts in Transit: 5WPR Picks Up Le Sauce & Co

Thu., Mar. 7, 2024

...for its innovative strategies and industry expertise,” said Le Sauce & Co. founder Kyle Kirl. Strategic Objectives comes on board as agency of record in Canada for Edrington, the international spirits...

Accounts in Transit: Strategic Objectives Lands Cuisinart Work

Mon., Oct. 9, 2023

... Strategic Objectives is partnering with Cuisinart on the launch of the company’s new Indoor Pizza Oven....

On the Move: rbb Communications Adds Coulton, Kirschner

Fri., Jul. 21, 2023

...both our B2B and B2C clients,” said rbb CEO and managing partner Christine Barney. Claire Gatti Strategic Objectives promotes Claire Gatti to VP. Gatti joined the agency as a senior director last...

On the Move: Padilla Promotes Morton to SVP, Channels

Tue., Jan. 24, 2023

...that every client program benefits from a digital-first connection strategy,” said Padilla president Matt Kucharski. Adriana Lurz Strategic Objectives promotes Adriana Lurz to president. Lurz, who became a partner at the Toronto-headquartered agency...

Accounts in Transit: Strategic Objectives Works for The Canadian Centre to End Human Trafficking

Wed., Feb. 9, 2022

... Strategic Objectives  lands The Canadian Centre to End Human Trafficking, a charitable organization. It is leading a multi-channel...

Accounts in Transit: Diamond & Co. Lands St. Maarten Tourism Bureau

Tue., Mar. 2, 2021

...put Sint Maarten at the forefront as a pioneer in the Caribbean’s beautiful comeback story.” Strategic Objectives is selected as agency of record for public relations and social media management for...

Accounts in Transit: Strategic Objectives Drives Kia Canada's PR

Tue., May 5, 2020

... Strategic Objectives  has been named public relations agency of record for Kia Canada Inc. The agency will...

Accounts in Transit: Strategic Objectives Handles Benjamin Moore

Tue., Mar. 17, 2020

... Strategic Objectives  handles media relations efforts for paint, color and coatings brand Benjamin Moore’s “See the Love”...

Accounts in Transit: Hemsworth Adds Zombie Coffee

Fri., Feb. 28, 2020

...taste-good-feel-great company that is rooted in philanthropy,” said Hemsworth founder and president Samantha Jacobs.  Toronto-headquartered Strategic Objectives has been named agency of record for public relations and influencer marketing for Groupe...

Accounts in Transit: Cindy Riccio Guides US Push for UK's Newby Teas

Tue., Feb. 4, 2020

...Diamond’s other clients include the Marriott Puerto Vallarta, Stanton South Beach and Lido Beach Resort. Strategic Objectives has signed on for the national launch of the Canadian Cancer Society’s Dry Feb...

Accounts: Diffusion Lands BlockFi, Developer of Products for CryptoCurrencies

Mon., Nov. 25, 2019

...President and Founder of CRC. Veronica Sheaffer Ready to Wear launches in February 2020. Toronto-based Strategic Objectives , is partnering with VStar Entertainment Group to launch four family-focused shows in the Canadian...

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