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Benjamin Moore & Co.
BIC
The Canadian Centre to End Human Trafficking
Children Believe
Cuisinart Canada
Edrington
Grafton Apparel
Groupe Marcelle
Hankook Tire
KEEN Footwear
Kia Canada
Lactalis Canada
Mandarin Restaurant Franchise Corporation
Maple Leaf Foods
Recipe Unlimited Corporation
St. Francis Herb Farm
Tata Consumer Products / Tetley
Victim Services Toronto
Weber-Stephen Canada Company
Strategic Objectives
400 - 184 Front St. East, Toronto, M5A 4N3
Ontario, Canada
416/366-7735
[email protected]
www.strategicobjectives.com
Food & beverage; CPG; CSR; fashion/beauty; lifestyle; home decor; automotive; healthcare; social media.
Employees: 40. Founded: 1983.
Agency Statement:
Strategic Objectives is Canada's most award-winning PR agency, and one of its most creative, innovative, passionate, and successful independent marketing communications firms. Strategic Objectives is IABC/Toronto Agency of the Year 2025 and has been for 11 of the last 15 years.We create results-driven strategies that integrate digital, social, and mainstream media, experiential events, and influencer marketing to achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian firm to receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations.
Adriana Lurz, Pres. and Partner; Deborah Weinstein, Judy Lewis, Partners, Co-Founders; Victor Anastacio, CFO and Partner
Clients Include:
A&W Food Services of CanadaBenjamin Moore & Co.
BIC
The Canadian Centre to End Human Trafficking
Children Believe
Cuisinart Canada
Edrington
Grafton Apparel
Groupe Marcelle
Hankook Tire
KEEN Footwear
Kia Canada
Lactalis Canada
Mandarin Restaurant Franchise Corporation
Maple Leaf Foods
Recipe Unlimited Corporation
St. Francis Herb Farm
Tata Consumer Products / Tetley
Victim Services Toronto
Weber-Stephen Canada Company
Strategic Objectives in the news with O'Dwyer's:
| • | Accounts in Transit: FINN Partners Picks Up Mandarin Oriental Hotel GroupThu., Dec. 19, 2024...strengthening our position in this vital region,” said MOHG director of global communications Chris Orlikowski. Strategic Objectives adds the Lions Foundation of Canada Dog Guides to its client roster. The agency will lead an... |
| • | Accounts in Transit: Lou Hammond Lands National WWII MuseumWed., May 15, 2024...LHG is headquartered in New York with offices in Atlanta, Charleston, Denver, Houston and Tampa. Strategic Objectives picks up Victim Services Toronto, which provides immediate crisis response, intervention and prevention services... |
| • | Accounts in Transit: 5WPR Picks Up Le Sauce & CoThu., Mar. 7, 2024...for its innovative strategies and industry expertise,” said Le Sauce & Co. founder Kyle Kirl. Strategic Objectives comes on board as agency of record in Canada for Edrington, the international spirits... |
| • | Accounts in Transit: Strategic Objectives Lands Cuisinart WorkMon., Oct. 9, 2023... Strategic Objectives is partnering with Cuisinart on the launch of the company’s new Indoor Pizza Oven.... |
| • | On the Move: rbb Communications Adds Coulton, KirschnerFri., Jul. 21, 2023...both our B2B and B2C clients,” said rbb CEO and managing partner Christine Barney. Claire Gatti Strategic Objectives promotes Claire Gatti to VP. Gatti joined the agency as a senior director last... |
| • | On the Move: Padilla Promotes Morton to SVP, ChannelsTue., Jan. 24, 2023...that every client program benefits from a digital-first connection strategy,” said Padilla president Matt Kucharski. Adriana Lurz Strategic Objectives promotes Adriana Lurz to president. Lurz, who became a partner at the Toronto-headquartered agency... |
| • | Accounts in Transit: Strategic Objectives Works for The Canadian Centre to End Human TraffickingWed., Feb. 9, 2022... Strategic Objectives lands The Canadian Centre to End Human Trafficking, a charitable organization. It is leading a multi-channel... |
| • | Accounts in Transit: Diamond & Co. Lands St. Maarten Tourism BureauTue., Mar. 2, 2021...put Sint Maarten at the forefront as a pioneer in the Caribbean’s beautiful comeback story.” Strategic Objectives is selected as agency of record for public relations and social media management for... |
| • | Accounts in Transit: Strategic Objectives Drives Kia Canada's PRTue., May 5, 2020... Strategic Objectives has been named public relations agency of record for Kia Canada Inc. The agency will... |
| • | Accounts in Transit: Strategic Objectives Handles Benjamin MooreTue., Mar. 17, 2020... Strategic Objectives handles media relations efforts for paint, color and coatings brand Benjamin Moore’s “See the Love”... |
| • | Accounts in Transit: Hemsworth Adds Zombie CoffeeFri., Feb. 28, 2020...taste-good-feel-great company that is rooted in philanthropy,” said Hemsworth founder and president Samantha Jacobs. Toronto-headquartered Strategic Objectives has been named agency of record for public relations and influencer marketing for Groupe... |
| • | Accounts in Transit: Cindy Riccio Guides US Push for UK's Newby TeasTue., Feb. 4, 2020...Diamond’s other clients include the Marriott Puerto Vallarta, Stanton South Beach and Lido Beach Resort. Strategic Objectives has signed on for the national launch of the Canadian Cancer Society’s Dry Feb... |
| • | Accounts: Diffusion Lands BlockFi, Developer of Products for CryptoCurrenciesMon., Nov. 25, 2019...President and Founder of CRC. Veronica Sheaffer Ready to Wear launches in February 2020. Toronto-based Strategic Objectives , is partnering with VStar Entertainment Group to launch four family-focused shows in the Canadian... |
