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Strategic Objectives

Strategic Objectives

400 - 184 Front St. East, Toronto, M5A4N3

Ontario, Canada


[email protected]

Food & beverage; fashion/beauty; lifestyle; home decor; automotive; CPG; healthcare; social media.

Employees: 40. Founded: 1983.

Agency Statement:

Strategic Objectives is Canada's most award-winning PR agency, and one of the country's most creative, innovative, passionate, and successful marketing communications firms. Recipient of the Clutch 2021 Global Leaders Award and named Best Mid-Size PR Agency in the World at the IABC Gold Quill Awards 2019, Strategic Objectives is IABC/Toronto Agency of the Year 2021 and has been for nine of the last 12 years.

We create results-driven strategies integrating digital, social, and mainstream media, virtual, and experiential events, and influencer marketing programs to achieve outstanding measurable results. Global experts in social responsibility and cause-related marketing, we are the only Canadian communications company to ever receive the exclusive United Nations Grand Award for Outstanding Achievement in Public Relations, and the only all-Canadian agency to be named to the PR News Top Ten CSR (Corporate Social Responsibility) A-List.

Deborah Weinstein, Judy Lewis, partners, co-founders; Adriana Lurz, sr. VP; Victor Anastacio, CFO; Vanessa Powell, Sarah Leone, sr. acct. dirs.

Clients Include:

Aurora (Loacker)
Benjamin Moore
Chartered Professional Accountants (CPA)
Children Believe
Green & Black's
Group Marcelle
Hankook Tire
KEEN Shoes
Kruger Products
Maple Leaf Foods

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