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63 W. Dublin Granville Rd.,
Approach is a national agency of savvy strategists who influence decision making. We're personally invested in reaching your goals. Your success is our greatest reward.
Areas of focus
•Media Relations: From strategy through execution, we provide story angle/ideation and engage targeted media to maintain a positive, consistent and credible voice for your brand. Development of an editorial calendar, media materials, press kit design as well as event planning and support will ensure the success of your campaign.
•Influencer Relations: We customize an influencer strategy that fits your brand through research and identification of the right influencers, building contracts, developing the overall sampling kit, crafting the campaign message and managing the process every step of the way.
•Thought Leadership: We help you create a plan that puts a face to your company, drives human connections with your brand and positions your executives as go-to sources for industry expertise.
•Digital Amplification: Our seasoned social and digital consultants will develop and deliver a strategy to engage your customers and stay ahead of the ever-changing digital landscape.
Approach works with challenger brands with delightfully high expectations across B2B, B2C and not-for-profit sectors. We have deep experience in professional services, CPG, food and beverage, multi-location businesses, real estate and pet.
Employees: 10. Founded: 2010.
Megan M. Shroy
Approach is an integrated communications firm specializing in meaningful connection. What does that mean? Meaningful Connection is the art and science of equipping your audience with the context they need to choose you
. Approach’s senior level team provides integrated communication strategies practices—media relations, thought leadership, influencer, digital amplification and more—that align audience action with business goals. We work to extend the capabilities of your team to accomplish your overall objectives.
Megan M. Shroy, pres.; Sarah Ann Harris, mng. dir.