Alphabetical Index |
Geographical Index |
Specialty Index
M Booth Health
666 3rd Ave., 7th flr.,
New York,
NY
10017
212/886-2200
Full-service communications for pharmaceutical, health & wellness, medical, biotechnology, diagnostics and devices, strategic marketing, media strategy, corporate counsel, issues management, product marketing, patient/consumer education, professional/advocacy relations.
Founded: 1992.
Agency Statement:
M Booth Health is a full-service health communications agency built to challenge norms, drive results and improve health around the world. We specialize in delivering for clients across the full spectrum of health communications, with a strong legacy in public affairs, pharmaceutical/biotech/medical device marketing, social impact, and health equity and multicultural strategy.
We embed multi-dimensional teams across all clients to deliver functional excellence, with a focus on talent specializing in scientific communications, research + insights, analytics, health equity, multicultural strategy, internal communications, disease awareness, corporate communications, issues/crisis/reputation, and brand marketing. Specific capabilities include creative, content, editorial + publishing, digital + social media, influencer marketing, earned media, paid media, emerging technology and experiential.
Most importantly, we’re not your typical agency. In fact, we don’t want to be. At M Booth Health, we take pride in doing what’s right, not what’s easy. Asking the difficult questions and finding unexpected answers. Pushing ourselves and our clients to think bigger. Moving beyond imposed limits to break through and create real connection.
We live our brand promise: Choose to Challenge. We're built to help organizations and brands challenge norms, drive results and improve the health and lives of those who need it most.
Simply put, we believe health communications can change the world. Why? Because we’ve done it before. We’ve been at the forefront of advancing some of the most urgent issues in public health and medicine for decades. Our teams are purpose-built to challenge the status quo and drive results - both for our clients and for the health and well-being of people around the world. We’re experts in all facets of health communications. Skilled and passionate practitioners who want to make a positive impact. And most importantly, we work every day to change the world.
Stacey Bernstein, CEO; Peter Gay, chief impact officer; Karen O’Malley, practice lead, public affairs; Chaz Cox, mng. dir., mktg. comms.; Tayla Mahmud, exec. VP, health equity & multicultural strategy; Leila Darabi, exec. VP, social impact; Andrew Shih, exec. VP, corporate and public affairs
M Booth Health in the news with O'Dwyer's:
| • | Missing in ActionWed., Apr. 3, 2024...failed to submit financial statements.
They include Wachsman (No. 33 with $25.3M in fee income), M Booth Health (No. 35 at $21.8M), Clarity (No. 46 at $16.9M), Merritt Group (No. 47 at... |
| • | Companies Need to Step Up Healthcare MessagingFri., Apr. 21, 2023...of that more people are providing themselves with their own healthcare information. (A recent M Booth Health study uncovered a similar trend among Black consumers.) More than four in 10 (41... |
| • | Health PR Firms Post 24.8% '22 GrowthThu., Apr. 6, 2023...tackle societal needs will power growth in 2023 and beyond.
Turning Away Potential Clients at M Booth Health
Stacey Bernstein
... |
| • | Strauss Exits M Booth HealthWed., Aug. 24, 2022...
Karen Strauss
Karen Strauss, chief marketing and growth officer at M Booth Health , has exited the Next 15 Communications unit to launch her own firm.
At ... |
| • | Bird Flies from M Booth HealthTue., Jul. 12, 2022...
Tim Bird
Tim Bird has transitioned out of his chairman role at M Booth Health three years following its acquisition by UK’s Next Fifteen Communications.
He is now focused on growing... |
| • | On the Move: Reevemark Ups LeasureWed., Jan. 12, 2022...experience, succeeds Stacey Bernstein, who left the firm to take the CEO spot at M Booth Health . Before coming to Weber Shandwick in 2020, Byrnes was a vice president at Matter... |
| • | Weber’s Bernstein Takes M Booth Health HelmTue., Jan. 11, 2022...Bernstein, executive VP & global director of digital health at Weber Shandwick, has joined M Booth Health as CEO.
She succeeds Tim Bird, who is taking on the chairman role as he... |
| • | Where 2022 Will Take Healthcare CommunicationsMon., Jan. 3, 2022...number of technological, governmental, social and economic factors. Here are a few predictions from M Booth Health leaders about where those trends may take healthcare communicators.
Disruptive healthcare brands will dip their... |
| • | Strategies To Succeed in a Crowded MarketFri., Oct. 15, 2021...has been, far and away, the big winner in vaccine brand popularity. In an M Booth Health survey of 1,000 demographically diverse adults—conducted online by independent market research and advisory firm... |
| • | Healthcare Firms Saw Fees Rise More Than 30% in 2020Mon., Apr. 19, 2021...healthcare unit has added more than 20 new clients with $4 million in annualized fees.
M Booth Health Settles in during Pandemic
Tim Bird
Next Fifteen Communications acquired Health Unlimited’s US arm and merged it into M Booth... |
| • | Accounts in Transit: Diffusion Shops at Raymour & FlaniganFri., Aug. 28, 2020...the passion, excellence and leadership on their team,” said R&F vice president of marketing Adam Goldberg.
M Booth Health is partnering with the Institute for Health Metrics and Evaluation at the University of Washington... |
| • | Top 10 Healthcare Firms Post 14.3% GainTue., Apr. 21, 2020...thanks to its January 2019 acquisition of Westwicke Partners, a health-centered IR shop in Baltimore.
M Booth Health , the No. 10 firm, is the result of the October 2019 acquisition by UK's... |
| • | Ketchum Alum Strauss Moves to M Booth HealthThu., Feb. 6, 2020...
Karen Strauss
Karen Strauss, a 30-year veteran of Ketchum, has joined M Booth Health as chief strategy & innovation officer, a new post.
Reporting to CEO Timothy Bird, Strauss... |
| • | A Transformative Decade for Health CommunicatorsThu., Jan. 16, 2020...
Tim Bird
As the new decade dawns, I joined my colleagues at M Booth Health in forecasting anticipated changes in health communications and suggesting opportunities ahead for improving health... |
| • | Review of PR World 2019Thu., Dec. 26, 2019...of Health Unlimited.
Health Unlimited, along with its specialist consultancy Corkery Group, will be rebranded as M Booth Health and operate as a separate agency reporting to M Booth CEO Dale Bornstein. M... |
| • | Next Fifteen Acquires Health Unlimited USATue., Oct. 1, 2019...Health Unlimited.
Health Unlimited, along with its specialist consultancy Corkery Group, will be rebranded as M Booth Health and operate as a separate agency reporting to M Booth CEO Dale Bornstein. M... |
Printer Friendly