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Citizen Relations Inc. Ranked PR firm

Citizen Relations Inc.

4201 Wilshire Blvd., 6th flr., Los Angeles, CA 90010


Agency Statement:

At Citizen Relations our mission is to make every conversation count. We believe (and prove) that conversations are the key to changing opinions, attitudes and behaviors and a leading factor in causing actions and transactions, which is why we’re obsessed with making them count each and every time.

Citizen offers a full scope of capabilities including consumer marketing, corporate communications, social media, digital strategy and planning, influencer marketing & data and analytics. The agency operates from eight offices in Toronto, Vancouver, Montreal, Quebec City, New York, Los Angeles, Irvine and London. As part of the PLUS Company, Citizen often works in partnership with our network of sister agencies to enhance client programs whenever it’s required.

We’re trusted strategic partners to our clients, providing advice and counsel, building unique strategies, journey modeling and big creative ideas, or leveraging our breadth of digital expertise to drive performance and relevance and maximize outcomes. With our design-to-execution model, we design teams based on the needs of our clients, meaning no two teams look exactly alike. As a continuation of Citizen’s values, our people and DE&I are at the core of Citizen’s culture, defining the behaviors and traditions of how we work together, how we hire, our training curriculums, internship partnership programs and performance management. We partner with several organizations to drive diversity within our own teams, but also take on pro bono work with important causes our teams feel strongly about, which largely focus on societal and environmental issues.

From an industry perspective, Citizen’s expertise focuses on CPG, Food & Beverage, Automotive, Financial Services, Retail & e-commerce, Consumer Health, Social Impact, DE&I, Travel & Tourism, among others.

Nick Cowling, global pres.; Mark Cater, mng. dir., EMEA; Laura Bremer, gen. mgr., US


4201 Wilshire Blvd., 6th flr., Los Angeles, CA 90010

19100 Von Karman Ave., Suite 650, Irvine, CA 92612

32 Avenue of the Americas, 4th flr., New York, NY 10013


33 Jefferson Ave., Toronto, Ontario M6K 1Y3

2100, rue Drummond, Montréal, Québec H3G 1X1

300, rue Saint-Paul, bureau 300m, Québec, QC G1K 7R1

500–1085 Homer St., Vancouver, British Columbia V6B 1J4

26 Ann Siang Rd., Singapore, 069706

United Kingdom
Alphabeta, 2 Worship St., London EC2A 1BR
011 44 (0) 20 3195 3400

Clients Include:

Egg Farmers of Canada
Huffy Bicycles
Molson Coors
P&G (Brands: Ivory, Old Spice, Oral-B, Secret, Crest)
PepsiCo Foods
Rocky Mountaineer
Tourism Australia
Wyndham Hotels & Resorts (Brands: Super 8, Days Inn, Howard Johnson, Travelodge, Microtel)

Citizen Relations Inc. in the news with O'Dwyer's:

BCW's Joseph Switches to Ketchum

Wed., Jul. 20, 2022 chief customer solutions officer at IPG Health. He has also been CEO at Citizen Relations  and president and partner at Lippe Taylor. His client-side positions include marketing manager at Church...

Independent PR Firms Grew 7.7% in ’19

Mon., Apr. 13, 2020

...set benchmarks, attribute value and demonstrate earned media ROI in real-time,” said Coyne. Transformation at Citizen Relations ...

China's Blue Focus Refocuses International Push

Fri., Aug. 23, 2019

...own a 44 percent stake in the new entity. BI will include Canada's Vision 7 ( Citizen Relations , Cossette Communications, The Camps Collective), San Francisco's Fuse Project (product design/branding), UK's We Are...

Data Reign as PR Faces Future Market Volatility

Tue., May 28, 2019

...$1.3 million, up 48.8 percent), Caliber Corporate Advisers (#90, $2.7 million, up 72 percent), Citizen Relations (#12, $34 million, up 10.7 percent), CommCentric Solutions (#121, $995,000, up 11 percent), Crenshaw...

Top 25 PR Firms Post 12.9% Jump in '18 Income

Wed., Mar. 27, 2019

...up 3.4 percent), Buttonwood Communications Group (#114, $1.2M, up 43.1 percent), Caliber Corporate Advisers (#90, $2.7M, up 72 percent),  Citizen Relations  (#12, $34M, up 10.7 percent), CommCentric Solutions (#121, $995K, up 11 percent), Crenshaw Communications (#97, $2.2M, up 23 percent), The...

On the Move: H+K Hires Molly Schlinger as US Creative Strategist; Walker Sands Ups Annie Gudorf; Spyglass Media Taps MGM Alum Kristin Cotich For Global PR

Tue., Mar. 19, 2019

...Schlinger Hill+Knowlton Strategies has appointed Molly Schlinger as creative strategist in the U.S. Schlinger came to H+K from Citizen Relations where she was director of strategy and planning. Her responsibilities included supporting integrated business...

Citizen Relations Pedals Huffy's PR

Fri., Mar. 8, 2019

... Citizen Relations has earned brand communications duties for Huffy Bicycles, the iconic 125-year-old bike maker based...

People on the Move: CBS Ups Raftery; Citizen Relations Adds King; Carolyn Izzo Rehires Cuevas

Tue., Nov. 20, 2018’s overall media relations and communications strategy. Raftery will be based in New York. Kevin King Citizen Relations  has hired Kevin King as global chief digital officer. King comes to the agency from Edelman where...

BCW Hires Chief Culture Officer Lisanti

Thu., Oct. 18, 2018 approach and launched a diversity, individuality & inclusion initiative across the global network. At Citizen Relations , Lisanti led teams working on reducing stigma and discrimination around mental health and at...

People on the Move

Wed., Oct. 3, 2018

...of United Collective, has named Lisa Ruiz-Rogers managing director. Ruiz-Rogers joins ROX United from Citizen Relations , where she was a senior vice president, leading a portfolio of Procter & Gamble...

People on the Move

Tue., Aug. 7, 2018

...and Nissan. Before coming to Ideal Hall, Warady spent almost two decades at Paine PR/ Citizen Relations , most recently as senior vp, consumer lifestyle. She leads Idea Hall’s consumer PR practice...

PRSA-NY Presents 2018's Crop of Big Apple Awards

Thu., Jun. 14, 2018

...also won four Big Apples. Hunter Public Relations, The TASC Group, WE Communications, RXMOSAIC and Citizen Relations all won three awards. Weber Shandwick, RF|Binder, Diffusion, Makovsky, Weill Cornell Medicine, Kwittken, Golin...

Accounts in Transit

Wed., Apr. 11, 2018

... Citizen Relations  has been named communications/PR partner for travel site Hotwire®. Citizen will develop and deploy creative communications...

Accounts in Transit

Wed., Nov. 29, 2017

... Citizen Relations  has brought on Norwegian Cruise Line create national buzz for it newest ship, Norwegian Bliss, which...

Citizen Relations Adds New Narrative

Wed., Sep. 20, 2017

... Daryl McCullough Citizen Relations acquired experiential and influencer marketing specialist The Narrative Group to bolster its strategic planning...

China’s BlueFocus Joins with Cogint Analytics Shop

Thu., Sep. 7, 2017

...has its US headquarters in Mountain View, CA, contributes its Vision7 International unit of Citizen Relations , Vision7Media, Cossette, The Camps Collective as well as We Are Social and owns 63...

C&W's Joseph Becomes No. 1 Citizen

Wed., Jun. 28, 2017

...Jim Joseph, president of Cohn & Wolfe, will take the helm of Citizen Relations later this summer, succeeding Daryl McCullough, who will remain chairman and take a post...

Citizen Recruits Ogilvy Alum Friedman as US GM

Wed., Apr. 27, 2016

...Nathan Friedman, former regional managing director for Ogilvy PR, has moved to Citizen Relations as its US general manager. North America chief Nick Cowling said the firm wanted to...

P&G Books Quintet for Global PR

Tue., Jan. 12, 2016

...various global PR duties among its myriad brands, following a review and companywide overhaul. MSLGroup, Citizen Relations , DeVries Global, H+K Strategies, and MMK+, which includes Omnicom's Marina Maher Comms., Porter Novelli,...

PR Council Announces 2016 Board of Directors

Fri., Oct. 9, 2015

...Mark Thorne (Hill+Knowlton Strategies), Virginia Devlin (Current), Carrie Jones (JPA Health Communications), Daryl McCullough ( Citizen Relations ), Todd Hansen (O’Malley Hansen Communications), Ron Sachs (Sachs Media Group) and Karen van Bergen...

H+K Plants Balsam at US CEO Helm

Mon., Aug. 17, 2015

...Beth Balsam, managing director of Citizen Relations'New York outpost, is joining Hill+Knowlton Strategies to take  the US/CEO reins from Mike...

BlueFocus Posts 63% 2014 Profit Surge

Fri., Mar. 20, 2015

...majority control position in Canada's Vision 7, parent of Cossette Media and PR and Citizen Relations . Zhao has a $1.6B total revenue target for 2015.  ...

Hall Helms M&C Saatchi PR US

Wed., Mar. 4, 2015

...headquarters in New York. Hall held senior posts at Burson-Marsteller (managing director), MSLGroup (SVP) and Citizen Relations (managing partner). For M&C Saatchi PR, she leads US operations and reports to global CEO...

China's BlueFocus Acquires Citizen Relations

Mon., Dec. 15, 2014

...China's BlueFocus Communications has acquired Citizen Relations , which has more than 200 staffers in the US, Canada and UK. CEO Oscar Zhao...

Citizen Relations, Nyad Swim Event Earn Top PR Honors in LA

Fri., Nov. 28, 2014

... Citizen Relations and client NYAD Swim for Relief took Best in Show honors at PRSA/Los Angeles'...

Ogilvy's Graves to Chair Council of PR Firms

Fri., Oct. 17, 2014

...Virginia Devlin, president, Current; Carrie Jones, managing partner, JPA Health Communications; Daryl McCullough, CEO, Citizen Relations ; Todd Hansen, principal, O'Malley Hansen Communications; Ron Sachs, president/CEO Sachs Media Group, and Karen...

C&W Bolsters Consumer Unit

Wed., Jul. 16, 2014

...took the VP/marketing title. He earlier worked on the agency side at Ruder Finn, Citizen Relations and Weber Shandwick. Giannatempo brings a food and beverage focus to C&W and has managed...

Private Equity Firm Shops Ad/PR Holding Company

Thu., Jul. 3, 2014

...include a majority stake in Vision7, the marketing communications holding company of US units Citizen Relations (PR) and Dare (creative).  Mill Road acquired its stake and took the then-named Cossette Communications...

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