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Longacre Square Partners
44 West 37th St., 6th flr., New York, NY 10018
[email protected]
www.longacresquare.com
Financial communications, shareholder activism, M&A, media relations, crisis management, restructuring and bankruptcy, corporate governance, proxy advisory engagement, litigation support, alternative investments and financial institutions.
Employees: 40. Founded: 2021.
Agency Statement:
Longacre Square is a communications and special situations advisory firm that advises boards of directors, management teams and founders when facing critical business challenges, pursuing new opportunities and navigating normal course operations.We are differentiated by our high-touch and senior-led advisory model with unique experience representing companies and investors in hundreds of transformative events, transactions, capital raises, crises and contested situations.
Longacre has been ranked #1 for IR/PR advisors in Bloomberg's shareholder activism league since the firm's inception and handled more special situations and activism campaigns than any strategy firm in 2023 and 2024.
Greg Marose, Dan Zacchei, Mng. Partners; Rebecca Kral, COO; Whit Clay, Amy Freedman, Joe Germani, Joe Householder, Charlotte Kiaie, Jessica McDougall, Kate Sylvester, Heath Winter, Partners
Longacre Square Partners in the news with O'Dwyer's:
| • | PR Firm News: MMC Forms Beauty GroupTue., Oct. 21, 2025...creative, disruptive, and culture-defining brands, at a time when beauty is being redefined,” said Fleming. Longacre Square Partners , which focuses on contested and special situations, corporate relations, and crisis management, forms a... |
| • | Longacre Reps Ancora’s Victory at CSXWed., Oct. 1, 2025... Longacre Square Partners represents Ancora Holdings Group as the investment advisory applauds CSX for dumping CEO Jim... |
| • | Longacre Formalizes Litigation/Disputes UnitTue., Jul. 22, 2025... Rebecca Kral Longacre Square Partners has formalized its litigation & complex disputes practice under COO Rebecca Kral. She has more... |
| • | Longacre Sq. Revs Up Drive at Harley-DavidsonMon., Apr. 21, 2025... Longacre Square Partners represents H Partners Management, which is waging a proxy fight at Harley-Davidson. It wants to... |
| • | On the Move: Brandt Named CEO at SloaneWed., Feb. 19, 2025...Whit Clay, who has left the firm to lead the New York office of Longacre Square Partners . Before taking the co-CEO post at Sloane, Brandt was managing director. He will now... |
| • | Sloane Co-CEO Clay Leaves for Longacre SquareTue., Feb. 18, 2025...Clay, Co-CEO of Sloane & Company for the past nine years, will move to Longacre Square Partners on March 1 as partner and head of its New York office. During his career,... |
| • | On the Move: Lane Named Chevron Corporate Affairs ChiefTue., Jan. 14, 2025...to lead Chevron’s global corporate affairs activities,” said Chevron chairman and CEO Mike Wirth. Amy Freedman Longacre Square Partners names Amy Freedman, who has been a member of the agency’s advisory board since... |
| • | Lifeway Foods Uses Longacre Sq. in Bid from DanoneThu., Sep. 26, 2024... Lifeway Foods is using Longacre Square Partners as it receives a non-solicited and non-binding takeover offer from the US arm of... |
| • | Longacre, Joele Frank Work Battle of Bitcoin MinersWed., May 29, 2024... Longacre Square Partners handles Colorado’s Riot Platforms as it makes a $950M cash/stock bid to acquire its... |
| • | Longacre Square Guides Browning West's VictoryFri., May 24, 2024... Longacre Square Partners handles Browning West as the investment fund scores a knock out victory in its... |
| • | On the Move: Longacre Square Partners Names Kral COOFri., Apr. 12, 2024... Rebecca Kral Longacre Square Partners appoints Rebecca Kral as its first chief operating officer, effective April 15. Kral, a... |
| • | Tech Is BackThu., Apr. 11, 2024...to the full board regarding the acquisition proposal made by Arkhouse and Brigade Capital Management. Longacre Square Partners handles Arkhouse. The Profile in Wimpery Award goes to the Ford Presidential Foundation for... |
| • | Longacre Sq. Takes Aim at Norfolk SouthernMon., Mar. 4, 2024... Longacre Square Partners represents Ancora Holdings Group as the investment advisory wages a proxy fight at Norfolk... |
| • | Longacre Square Handles Arkhouse’s Run at Macy’sMon., Jan. 22, 2024... Longacre Square Partners handles Arkhouse Management’s $5.8B for Macy’s, which the retailer rejected as lacking “compelling value”... |
| • | Longacre Rallies Behind Peltz’s Run at DisneyFri., Dec. 8, 2023... Longacre Square Partners handles Ancora Holdings, an investor in Walt Disney Co., as it urges fellow shareholders... |
| • | BlackRock, ISS Executives Join Longacre Sq. PartnersTue., Oct. 17, 2023...and Heath Winter, VP at Institutional Shareholder Services’ special situations research unit, have joined Longacre Square Partners financial PR firm. As partners, McDougall will chair and Winter will vice chair Longacre’s expanded... |
| • | Longacre Square Snags BCW’s HouseholderWed., Sep. 6, 2023... Joe Householder BCW executive VP Joe Householder has joined Longacre Square Partners to lead its new Washington office. As partner at the financial PR firm, Householder will... |
| • | Longacre Helps MindMed Win Proxy ContestThu., Jun. 22, 2023... Longacre Square Partners guided Mind Medicine as the psychedelic drug company declared victory in the proxy contest... |
| • | Longacre Backs Hestia in PB Proxy Fight WinWed., May 10, 2023... Longacre Square Partners represented Hestia Capital Management hedge fund as it won its proxy fight at Pitney... |
| • | Longacre, JConnelly Handle ‘Values’ DealTue., Feb. 28, 2023... Longacre Square Partners and JConnelly handle outreach for the deal that will make PSQ Holdings a publicly... |
| • | Longacre Square Reps Tuesday Morning ReorgWed., Feb. 15, 2023... Longacre Square Partners is working the Chapter 11 filing of Tuesday Morning Corp., the Dallas-based discount retailer... |
| • | Good Riddance 2022Wed., Dec. 28, 2022...and spotlight its research savvy. Moderna had used FTI Consulting and Ruder Finn for PR. Longacre Square Partners handles communications for the reorganization of Revlon, which filed for Chapter 11 in US... |
| • | Kral Leaves Brunswick for Longacre SquareTue., Dec. 6, 2022... Rebecca Kral Brunswick Group veteran Rebecca Kral has joined Longacre Square Partners as partner and head of the financial communications shop’s Dallas office. She did a seven-year... |
| • | Longacre Square Handles CSC’s Flexsteel BidFri., Aug. 26, 2022... Longacre Square Partners is handling private equity firm CSC Generation Holdings' unsolicited bid to acquire residential furniture... |
| • | Longacre Works Revlon’s Chapter 11 MakeoverThu., Jun. 16, 2022... Longacre Square Partners handles communications for the reorganization of Revlon, which on June 16 filed for Chapter... |
| • | McDonald’s Uses Brunswick Group in Tussle with IcahnMon., May 16, 2022...McDonald's to source pork from suppliers who raise pigs via crate-free production. He is using Longacre Square Partners (Charlotte Kiaie and Bela Kirpalan) to promote the effort. The McDonald's annual meeting is set... |
| • | Icahn Uses Longacre for ESG Run at McDonald'sTue., May 10, 2022... Carl Icahn Carl Icahn is using Longacre Square Partners in his quest to place two directors on McDonald’s board at its May 26... |
| • | Longacre Square, Brunswick Work Hasbro Proxy BattleWed., Feb. 23, 2022... Longacre Square Partners handles media for Alta Fox Capital Management, which is pressing Hasbro Inc. to spin... |
| • | Longacre Square Books $6B Preferred Apts. DealThu., Feb. 17, 2022... Longacre Square Partners works the media for Preferred Apartment Communities as it inks a $5.8B all-cash deal... |
| • | Longacre Square, Edelman Work Battle for Kohl'sFri., Jan. 21, 2022... Longacre Square Partners is handling media for Macellum Advisors GP's run at Kohl's retail chain, a company... |
