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Acrelec
Alpha Baking
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University of Illinois System
Bear Icebox Communications
325 W. Huron St., Suite 315, Chicago, IL 60654
773/453-2444
[email protected]
B2B public relations, corporate communications, thought leadership, media relations, crisis communications, executive visibility, product launches, financial communications, content marketing, and AI-powered PR strategy.
Employees: 10. Founded: 2016.
Agency Statement:
Bear Icebox Communications is a strategic B2B public relations firm helping growth-focused companies build credibility, visibility, and market authority. We specialize in media relations, executive positioning, and integrated communications programs that align PR with business outcomes. Our team blends traditional earned media expertise with modern content strategy and AI-powered tools to drive measurable results. Founded in 2016, we’ve supported more than 150 brands globally, delivering award-winning campaigns that influence buyers, investors, and industry leaders.
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The Bear Icebox team pictured at headquartersBob Spoerl, CEO; DeAnna Spoerl, Chief Brand Officer; Sean Wille, VP of Operations
Clients Include:
The Association for Biosafety and BiosecurityAcrelec
Alpha Baking
ASI Robotics
Cherry Bekaert
CIBC US
Faith in Place
Fathom Manufacturing
FranDevCo
HistoryIT
Image One
LRN Corporation
Linnworks
Newcastle Systems
Pennon Media Group
Rajant Corporation
Southland Development Authority
TERC
The Pipeline Group
Unicycive Therapeutics
University of Illinois System
Bear Icebox Communications in the news with O'Dwyer's:
| • | PR Firms on the Rise for 2026Wed., Apr. 15, 2026...24.1% 9. BRG Communications, $6.4M, 24.0% 10. Violet PR, $3.4M, 22.6% Firms ranked 101-140 ($519K to $3M) 1. Bear Icebox Communications , $1.8M, 66.7% 2. Storyline, $1.2M, 65.0% 3. Idea Grove, $2.3M, 36.5% 4. Pugh & Tiller PR, LLC,... |
| • | The New Firms on the BlockFri., Apr. 10, 2026...to lean into these strengths and champion PR as an essential, ROI-driven strategic asset." Bob Spoerl Bear Icebox Communications , which works with B2B clients across industries including investing, construction, e-commerce and commercial real... |
| • | On the Move: Imre Hires Ogilvy Health's De la RivaWed., Apr. 8, 2026...their approach, and how to prepare for conversations that lead to stronger, longer-term engagement.” Sean Wille Bear Icebox Communications , a Chicago-based firm, promotes Sean Wille to VP, strategy + operations. Wille has held the role... |
| • | Rank Your PR Firm with O'Dwyer'sThu., Mar. 12, 2026...and we wanted to a part of that conversation." -- DeAnna Spoerl, Chief Brand Officer, Bear Icebox Communications “O’Dwyer’s has spent decades earning trust in the PR industry, and today that credibility has... |
| • | PR Firm News: Public Relations Global Network Adds Partners in Paris, BogotáFri., Jan. 16, 2026...Italy, Chicago, Las Vegas and India. The new partners are Aurai Consulting in Milan, Bear Icebox Communications in Chicago and Magnitude of Change in Las Vegas. IPREX has also welcomed Talking... |
