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The Dana Agency
Miami,
FL
305/758-1110
Hospitality, destination marketing, real estate, design, food and beverage, entertainment, fashion, health and wellness, arts and culture and nonprofit.
Employees: 25. Founded: 2005.
Agency Statement:
The Dana Agency is a globally recognized public relations and marketing agency specializing in integrated communications strategies for prestigious lifestyle brands. We specialize in creative storytelling, media strategies, influencer engagement and social media as well as curated partnerships and activations for leading brands nationwide. Our PR team is as diverse as our approach and includes former editors, reporters and TV producers from major media outlets. As such, we pride ourselves on being expert storytellers!
Dana Rhoden Baran, President
Additional Office: New York, NY
Clients Include:
Arlo Hotels
Cadillac Hotel & Beach Club
Delilah Miami
Dominican Republic Ministry of Tourism
Freebee
Greater Miami Convention & Visitors Bureau
Lefferts
Lincoln Road Business Improvement District
MAD Arts
Piper & Skye
Sandestin Golf and Beach Resort
Terranova Corporation
The Agency NW Florida Beaches
The Elser Hotel Miami
The Goodtime Hotel
The Marker Key West Harbor Resort
The Ritz-Carlton Chicago
Toddle Skin Care
Uchi Wynwood
Uchiko Miami Beach
The Dana Agency in the news with O'Dwyer's:
| • | The New Firms on the BlockFri., Apr. 10, 2026...our team capable of working more rapidly and efficiently than ever before."
Dana Rhoden Baran
Miami-based The Dana Agency rode an expanded client roster to $3.3M in 2025 fees, a jump of 15... |
| • | On the Move: State Street Corp. Taps Tsai for CMO PostFri., Jul. 22, 2022...and geopolitical challenges they are currently facing,” said APCO London managing director Roi Feder.
Paula Gomez
The Dana Agency appoints Paula Gomez as vice president. Gomez was most recently associate vice president at... |
| • | Data Reign as PR Faces Future Market VolatilityTue., May 28, 2019...Solutions (#121, $995,000, up 11 percent), Crenshaw Communications (#97, $2.2 million, up 23 percent), The Dana Agency (#120, $1 million, up 7.8 percent), Havas Formula (#23, $22.3 million, up 11.6 percent),... |
| • | Top 25 PR Firms Post 12.9% Jump in '18 IncomeWed., Mar. 27, 2019...Relations (#12, $34M, up 10.7 percent), CommCentric Solutions (#121, $995K, up 11 percent), Crenshaw Communications (#97, $2.2M, up 23 percent), The Dana Agency (#120, $1M, up 7.8 percent), Havas Formula (#23, $22.3, up 11.6 percent), Judge Public Relations (#128, $629K, up 76.1... |
| • | Accounts in Transit: Gatesman Scoops Up Ebb TherapeuticsMon., Jul. 3, 2017...as its innovative SaaS technologies transform the fleet management industry,” said W&C president Robert Walt.
The Dana Agency landed Pullman Miami Airport, the first Pullman hotel to debut in North America. Owned... |
| • | The Dana Agency Strolls Down Espaņola WayMon., Mar. 20, 2017...Española Way, a historic pedestrian-only promenade in Miami Beach, has named The Dana Agency as PR agency of record. The street is modeled after the iconic Las Ramblas... |
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