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Founded: 1995 (Madrid, Spain)
LLYC in the U.S.
47 Commerce, Grand Rapids, MI 49503
616/233-0500
Founded: 1995 (Madrid, Spain)
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Agency Statement:
We help ambitious companies make bold decisions with confidence in their moments of truth.As an integrated advisory agency, we help middle market companies craft and execute strategies that connect capital, narrative, reputation, and demand, aligning leadership messaging, stakeholder influence, and market engagement to drive growth, credibility and valuation.
We operate as an extension of our clients’ teams, working alongside leadership to define the right path forward, align stakeholders, and execute with precision. Our focus on driving meaningful business outcomes, not vanity metrics, ensures every initiative is tied to real impact across growth, market position, and long-term value.
By combining global perspective with deep U.S. market understanding, we help clients anticipate change, act earlier, and move with confidence when the stakes are highest.
Our approach connects strategy to execution seamlessly, turning intelligence into coordinated action across every stakeholder and channel.
We partner with those ready to shape what’s next.
Partners for What’s Next.
LEADERSHIP TEAM:
Jeff Lambert, Partner & U.S. Executive Chairman; Mike Houston, Partner & U.S. CEO; Don Hunt, U.S. Corporate Affairs Lead; Paige Wirth, U.S. Marketing Solutions Lead; Michelle Olson, U.S. Key Client Lead; Mauricio Payán, U.S. CFO and Gloria Raines, U.S. HRBS Lead.
TALENT HUBS:
Grand Rapids:
47 Commerce Ave SW, Grand Rapids, Michigan 49503
616-233-0500
Detroit:
1420 Broadway, First Floor, Detroit, Michigan 48226
313-309-9500
Miami:
600 Brickell Avenue, Suite 2125 Miami, Florida 33131
786-590-1000
New York City:
3 Columbus Circle New York, New York 10019
212-971-9718
Phoenix
7201 N Dreamy Draw Dr, Phoenix, Arizona 85020
480-764-1880
LLYC in the U.S. in the news with O'Dwyer's:
| • | On the Move: Spain's LLYC Names Isuani AI Americas ChiefFri., Feb. 27, 2026... (L-R) Federico Isuani, Jesús Moradillo LLYC names Federico Isuani AI strategy general director in the Americas, with Jesús Moradillo taking on the same role in... |
| • | On the Move: APCO Hires CurranTue., Feb. 3, 2026...the region and throughout our global network,” said APCO North America president Kelly Williamson. Ibo Sanz LLYC names Ibo Sanz global chief operating officer of marketing solutions, a newly created position. Since joining ... |
| • | FGS Global Tops MergerMarket's Deal RankingsFri., Jan. 30, 2026...in deal count were FGS, Prosek, H/Advisors, Joele Frank, Brunswick, ICR, FTI Consulting, Kekst, LLYC and Edelman. Mergermarket’s rankings are based on its M&A deals database, using transactions over five percent... |
| • | On the Move: LLYC Adds Ariza As US Marketing ChiefMon., Nov. 3, 2025... Carlos Andrés Ariza LLYC names Carlos Andrés Ariza as managing director of US integrated marketing. Ariza joins ... |
| • | Sloane Adds Mukewa, HammondThu., Jul. 24, 2025...strategic advisory, most recently led the US capital markets and strategic finance practice at LLYC . He previously served as director of investor relations and financial services at Lambert, which... |
| • | PR Firm News: LLYC Launches 'Signs of Pride'Thu., Jul. 3, 2025... LLYC launches Signs of Pride, a campaign that rekindles the original protest banners of the first Pride... |
| • | PR Firm News: LLYC Unveils AI-Driven Annual ReportWed., Jun. 4, 2025... LLYC brings its 2024 Annual Report into the age of AI, using two AI-generated voices— IAn and MaIA—to... |
| • | On the Move: Lambert by LLYC Names Bissonnette US Creative HeadThu., Mar. 20, 2025... Chris Bissonnette Lambert by LLYC names Chris Bissonnette as US creative lead. Bissonnette previously served as VP group director, creative at McCann... |
| • | Online Chatter About Feminism Takes Rightward TurnTue., Mar. 4, 2025...has taken a sharp rightward turn, according to NO FILTER, an analysis recently released by LLYC that looked at 8.5 million posts on X across 12 countries. The report’s launch... |
| • | Acquisition Wave Washes Over PR in 2024Fri., Dec. 27, 2024...heft needed to invest in the technologies to better compete with tech-savvy Publicis Group. G&S, LLYC , Public Policy Holding Company, Ruder Finn, The Shipyard, Gregory FCA, Finn Partners, Dolphin Entertainment,... |
| • | Revolutionizing Marketing With AI-Driven SolutionsMon., Nov. 25, 2024...undergoing a transformative evolution driven by advancements in artificial intelligence and natural language processing. LLYC , a global communications consultancy, has found itself at the perfect juncture to expand its... |
| • | Accounts in Transit: Lambert by LLYC Reps the CFP BoardThu., Oct. 3, 2024... Lambert by LLYC is chosen to execute a campaign for the CFP Board aimed at encouraging members of... |
| • | On the Move: LLYC Reshuffles US Executive StaffWed., Oct. 2, 2024... Jeff Lambert LLYC reorganizes its US executive team as part of the agency’s effort to increase resource... |
| • | News of Firms: Lou Hammond Group Opens in DallasTue., Sep. 3, 2024...in Hungary. Weber Shandwick’s AbuDhabi office was named Most Honored Public Relations Agency, and LLYC tied with UNICEF Thailand, Bangkok for Highest-Rated Nomination of the Year. Cloud platform provider... |
| • | News of Firms: 2024 Stevie Awards Winners Are AnnouncedWed., Aug. 14, 2024...with Stevie wins in multiple categories include Green Door Co (Australia), Lounge Group (Hungary), LLYC (Spain), Noguchi & Peters Ltd. (Hungary), Russell Harris Event Group (USA) and ZIMAT (Mexico). Winners... |
| • | News of Firms: PROI Names New LeadershipFri., Jun. 28, 2024...more powerful duo to lead the network into a bright future,” said Lambert by LLYC CEO and outgoing PROI global chair Jeff Lambert. Stephanie Scott-Bradshaw First and Last PR, a New... |
| • | On the Move: Narrative Strategies Snags Martin from FGS GlobalTue., Jun. 4, 2024...industry, our people and clients, and vision for the opportunities ahead,” said DeSalva. Juan Pablo Manottas LLYC appoints Juan Pablo Manottas as HR business services lead in the Americas, based in... |
| • | News of Firms: LLYC Acquires Colombia's Dattis ComunicacionesFri., May 17, 2024... LLYC is acquiring Colombian communication services company Dattis Comunicaciones. ... |
| • | LLYC Hires Cadena as US CFOTue., May 14, 2024... Luis Cadena Spain’s LLYC has recruited Luis Cadena, a veteran at WPP’s GroupM media buying unit for the... |
| • | Marin Rejoins LLYC as US GMTue., Mar. 26, 2024... Yndira Marin LLYC has announced that Yndira Marin has rejoined the Madrid-based firm as director of operations... |
| • | Ex-LLYC Advisor to Plead Guilty to Spy ChargesFri., Mar. 1, 2024...had been working as a senior international business advisor on business development matters for LLYC at the time of his Dec. 4 arrest. He had joined ... |
| • | Spain's LLYC Acquires Lambert GlobalMon., Feb. 19, 2024... LLYC has acquired a 70 percent stake in Lambert Global for an initial payment of... |
| • | LLYC Posts 14% Growth in '23Fri., Jan. 26, 2024... Alejandro Romero Madrid’s LLYC posted 14 percent growth to $90M and a 15 percent rise in EBITDA to... |
| • | LLYC Founder Llorente Dies at 63Tue., Jan. 2, 2024... José Antonio Llorente José Antonio Llorente, founding partner and executive chairman of Spain’s LLYC , died from cancer on Jan. 1. He was 63. Prior to launching ... |
| • | PR Firms Seek to Regain Financial FootingFri., Dec. 29, 2023...18.2 percent growth in 2022, compared to a 29.7 percent advance in 2021. • Spain’s LLYC doubles the size of its US staff to more than 65 professionals via the... |
| • | LLYC Cuts Ties with Alleged Cuban SpyTue., Dec. 5, 2023... Manuel Rocha LLYC has cut ties with Manuel Rocha, the 73-year-old former American diplomat who has been... |
| • | How Does Generative AI's Effect on the Creative Landscape Impact Marketers?Fri., Dec. 1, 2023...end, clients will know who to choose. *** Adolfo Corujo, partner and deep digital CEO at LLYC , is an enthusiast of virtualization and an expert in Internet-based reputation who has designed... |
| • | LLYC Posts 12% 1H GrowthThu., Jul. 27, 2023... Alejandro Romero LLYC reported first-half revenues grew 12 percent to $54M, while EBITDA advanced 9 percent to... |
| • | Perceptual Advisors Handles Crisis PR for Ecuador's Embattled PresidentThu., May 4, 2023...America CEO at Hill+Knowlton Strategies, head of Burson-Marsteller’s US Hispanic unit, senior VP at LLYC -Americas arm, and WPP’s Latin America client leader for Ford Motor.... |
| • | LLYC Acquires BAMThu., Mar. 30, 2023... LLYC is acquiring an 80 percent stake in BAM, a 35-member San Diego shop that... |
| • | On the Move: FischTank PR Names Hamblin CleanTech VPTue., Jan. 10, 2023...people and clients to ensure a successful transition to this new structure.” Luisa Garcia, Tiago Vidal LLYC names Luisa Garcia COO and appoints Tiago Vidal as global head of talent and technology.... |
| • | On the Move: JCPenney Hires CARE's CMOThu., May 12, 2022...2016. Before coming to the agency, he was director, reputation & corporate affairs at LLYC . In his new position, Gutiérrez will be responsible for identifying market needs, developing product... |
| • | PR Rebounded in ’21 From Chaos of Pandemic ’20Thu., Dec. 30, 2021...capital markets transactions, geopolitical risk advisory, crisis/issues management, corporate positioning, commercial diplomacy and dispute resolution. LLYC unveils plans to go public via a stock offering on the Spanish stock market... |
| • | News of Firms: LLYC Acquires BESO to Become Mexico's Top FirmThu., Sep. 23, 2021... LLYC acquires 75 percent of Mexican creative data-predictive agency BESO for $8.4M, a price subject... |
| • | News of Firms: LLYC Picks Up Majority Stake in Ad Agency CHINAMon., Aug. 2, 2021... LLYC is purchasing a 70 percent stake in advertising agency CHINA, which continues to operate... |
| • | LLYC Slates IPOWed., Jun. 23, 2021... Jose Antonio Llorente LLYC plans to go public via a stock offering on the Spanish stock market, a... |
| • | LLYC Acquires Apache Digital ShopThu., May 20, 2021... LLYC has acquired Apache, a performance and digital marketing shop that has more than 40... |
| • | Misinformation Plays Big Role in Vaccine Social Media MixFri., May 14, 2021...large role in online discussions about COVID vaccines, according to a new study from LLYC . The firm's Vaccine Conversation Trends Study finds that the most widespread of the myths being... |
| • | MBO Bails Out of LLYCFri., Apr. 23, 2021...& Co, a French private equity firm, has sold its 30 percent stake in LLYC to the firm’s partners. MBO & Co came on as an ... |
| • | On the Move: Marina Maher Ups Thabet to Health Client Experience MDThu., Apr. 15, 2021...VP, digital innovation healthcare; and Christina Baird as senior group director, talent acquisition. Alejandro Dominquez, Carmen Gardier LLYC names Carmen Gardier and Alejandro Dominguez global digital department heads. Gardier, the senior digital... |
| • | Corporate Reinvention Required to Retain TalentWed., Feb. 24, 2021... A study from LLYC says that “companies must reinvent themselves to manage talent,” and offers some tips for... |
| • | LLYC Reports 8.3% Dip in 2020 RevenuesWed., Feb. 17, 2021... José Antonio Llorente LLYC reported an 8.3 percent dip in 2020 revenues to $53.3M largely due to the... |
| • | News of Firms: Purpose Worldwide LaunchesFri., Feb. 5, 2021...(former Microsoft CEO Steve Ballmer’s data-driven not-for-profit) and Hugo, a Slack- and Google-backed future-of-work company. LLYC ’s thought leadership center, ... |
| • | Muńoz Takes Helm of LLYC USTue., Jan. 26, 2021...Muñoz, who served in the cabinet of Colombian president Juan Manuel Santos, is joining LLYC as its CEO in the U.S. Muñoz was most recently a partner at Britten Co.,... |
| • | Crisis Management: The Full SwingTue., Jan. 26, 2021...want to be ready to send it flying. *** Emigdio Rojas is Chief Executive Director in LLYC ’s Miami office.... |
| • | On the Move: LLYC Hires Venezuelan Embassy's Political Counselor Marquez to Direct DC OfficeThu., Dec. 17, 2020... Francisco Marquez LLYC hires Francisco Marquez as office director in its new Washington D.C. location. Marquez has served as... |
| • | News of Firms: LLYC Acquires Majority Stake in Chile's Factor C ComunicacionesThu., Nov. 12, 2020... Alejandro Romero, Maria Soledad Camus LLYC has purchased a 90 percent stake in Chilean strategic and public affairs communications agency... |
| • | News of Firms: LLYC Forges Alliance with BrandwatchFri., Oct. 16, 2020... Madrid-based LLYC is forging an alliance with Brandwatch, a digital consumer intelligence suite. ... |
| • | On the Move: MacDougall Advisors Names 3 Managing PartnersTue., Sep. 22, 2020...hotel chain Paradores. He has also served as a senior public affairs consultant at LLYC . In his new post, he is tasked consolidating H+K’s development in Spain, with a... |
| • | News of Firms: PAN Communications Revamps WebsiteThu., Jun. 25, 2020...and personal interests. Those interested in exploring job opportunities with the agency are encouraged to visit FWV-us.com/Careers. LLYC ’s corporate communication area has launched its new knowledge platform, formatted as a blog. The... |
