Idea Grove is a unified PR and marketing agency that helps technology and e-commerce companies "Grow With TRUST" turning skeptical prospects into true believers at a time when brand credibility is at a premium. Our trust-centered approach to brand strategy, public relations, web design, content marketing and HubSpot consulting creates durable brands that can succeed across economic cycles and during periods of rapid change.
Our "Grow With TRUST" offering incorporates the acronym TRUST, representing our core solutions for clients, including:
T - Third-Party Validation. People want to hear what other people say about you, not what you say about yourself. This includes the news media, influencers, analysts, experts and -- most importantly -- your customers. Idea Grove can help you acquire third-party validation from each of these sources, and then feature it prominently across all your marketing touchpoints.
R - Reputation Management. It's critical to listen and respond to what customers, employees and others are saying about you on social media, including sites such as Glassdoor and product review sites. You must identify issues and correct errors quickly or your reputation will precede you with prospects -- and not in a good way. Idea Grove can help.
U - User Experience. From your design, navigation and site speed to your website copy and trust badges, how visitors view your website has a lot to do with whether or not they will want to do business with you. Don't skimp on their experience. Idea Grove conceives the websites we create as comfortable, inviting homes that will make buyers want to explore and stick around a while.
S - Search Presence. When people search for your brand on Google, think of the first page of results they see as your second homepage. Are your Google listings up to snuff? What other websites come up when visitors search for you? On average, only 30 percent of your branded search queries end up in a visitor landing on your website. We'll help you with the other 70 percent -- as well as your overall search presence.
T - Thought Leadership. Sharing interesting and helpful information with those who come across your brand online is one of the best ways to build trust. It shows you have more to offer the world than a widget to sell. For top of the funnel audiences, the key is to talk about your ideas more and your product less -- and Idea Grove loves to make our clients look smart.
Agency Video: Liz Cies and Jarrett Rush discuss the importance of original data to B2B technology PR.
...said Buchwald West Coast co-heads Julia Buchwald and Ryan Martin in a joint statement.
Idea Grove has named David Reiter VP of client development and partnerships, a newly created role. Reiter...
...approach to business,” said BCE president, North America Chris Foster, to whom Doherty reports.
Idea Grove has named John Lacy president and chief operating officer. Lacy most recently served as...
...who previously headed up the Most Creative People and Most Innovative Companies communities for Fast Company.
Dallas-based Idea Grove has come up with an interactive quiz meant to show any company how it can...
...from Longbow Research, where she was an equity research analyst for the restaurant industry.
Idea Grove has announced several executive hires and promotions. Etta Goss has been promoted from vice president of operations...
...Givney to the position of account manager.
Givney arrives at BizCom from Dallas-based technology marketing agency Idea Grove , where she was responsible for maintaining and growing clients’ social media presence. Prior to...