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NJF, an MMGY Global Company NJF, an MMGY Global Company
360 Lexington Ave., 10th flr., New York, NY 10017
Travel & tourism, hospitality, lifestyle PR. Employees: 60 in PR; 400+ agency-wide.
Founded: 1981.

Agency Statement: At NJF, an MMGY Global company, we inspire people to go places. As marketers specializing solely in travel and hospitality, we help put travel brands on the map and navigate their narrative through innovative thinking, creativity and storytelling. NJF offers boutique service and expertise in consumer and trade media relations, social media, corporate and brand positioning, experiential and event marketing, strategic partnerships and promotions, influencer engagement and crisis communications.

For those seeking senior level counsel, unwavering brand advocacy and unrivaled media savvy, NJF is a PR powerhouse and one-stop shop. Hundreds of hotel, destination, travel and lifestyle brands have entrusted their reputations to NJF whose “Leave No Stone Unturned” philosophy has catapulted the firm to the top. Our integrated PR and social media team prides itself on long-standing client relationships and an innate ability to move within many spheres: tapping media and industry influencers, forging creative partnerships, uncovering strategic advantages, and providing global perspective. Our campaigns are rooted in research and insights, and we are master storytellers and content creators who know how to make news out of simple concepts or large-scale programs. We forge an emotional connection to reach our audiences where they live, work and play.

Industry innovators and thought leaders, NJF is the pioneer of Hotel Week NYC, and MMGY is the author of the widely acclaimed Portrait of American Travelers® annual research study. With offices in New York City, Kansas City, Los Angeles, Madrid, Orlando, Washington, D.C. and an international partner network, Travel Consul, we serve many of the world's premier travel and tourism brands. Other MMGY Global areas of expertise include research and insights, strategic communications planning and implementation, brand marketing, traditional and social media buying, digital/social media strategy, website development and management, e-CRM, and travel industry relations.

Nancy Friedman, partner; Julie Freeman, mng. dir.; Lauren Kaufman, sr. VP

Client list includes:
Borgata Hotel Casino & Spa
Canyon Ranch
Cheap Caribbean
Enchantment Hotels
Gansevoort Hotel Group
Harley-Davidson Museum
Hotel Saranac
Hotel Vermont
Intrepid Travel
ITC Hotels
One Aldwych
Playa Hotels & Resorts
Pod Hotels
Proper Hotels
Regent Hotels
Rhode Island Tourism
South Dakota Tourism
St. Petersburg/Clearwater
The Asbury
The Beaches of Fort Myers & Sanibel
The Bowery
The Colony Palm Beach
Visit Los Cabos