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G&S Integrated Marketing Communications Group

New York | Chicago | Raleigh | Milwaukee | Waterloo

111 W. 33rd St., 22nd Flr., New York, NY 10001

212/697-2600

[email protected]

www.gsimcg.com
www.gscommunications.com
www.morganmyers.com
Twitter: @gs_comms
LinkedIn: www.linkedin.com/company/gsimc
Facebook: facebook.com/gsbusinesscommunications

Employees: 151. Founded: 1971.

Agency Statement:

G&S Integrated Marketing Communications Group (GS IMCG) is an integrated marketing communications platform built to help organizations navigate complexity and accelerate growth across regulated and high-stakes markets. Through its two agencies, G&S Business Communications and MorganMyers, a G&S Agency, the firm delivers clarity, activation, and momentum for brands shaping the future.

G&S Business Communications specializes in B2B and B2B2C communications, helping companies translate complex topics into clear, compelling narratives that drive understanding, alignment, and action. The agency serves Fortune 500, mid-market, and emerging companies across key sectors including Advanced Manufacturing & Industry, Agribusiness, Healthcare & Wellness, Home & Outdoor Living, and Professional Services.

MorganMyers, a G&S Agency, builds, promotes, and protects brands across the food and agriculture value chain, from field and farm to food and fork. With deep category expertise, the agency helps organizations strengthen trust, differentiate in-market, and drive demand.

GS IMCG operates through integrated, sector-specialized teams designed to align strategy, creative, and channel activation around client outcomes. Its work is grounded in the belief that narrative is the operating system of modern organizations, shaping reputation, influencing decisions, and driving growth.

As an independent, midsized group, GS IMCG combines agility with senior-level counsel and deep strategic expertise. Through its partnership with PROI Worldwide, the firm delivers global reach with in-language, in-market support across 65 countries.

Recognized among the top firms in the industry, GS IMCG continues to invest in AI-enabled communications, data-driven insights, and integrated delivery models to help clients navigate an increasingly dynamic and complex landscape.

Leadership includes agency principals: Anne Green, CEO; Steve Halsey, Chief Growth Officer; Seth Niessen, CFO; Brian Hall, Pres. & Mng. Dir., Chicago; Kate Threewitts, Chief People Officer; Caryn Caratelli, Stephanie Moore, Mng. Dirs., Client Service

New York | Chicago | Raleigh | Milwaukee | Waterloo

Clients Include:

Advancion
Americold Logistics
Anywhere
Aqua-Aid Solutions
Axiota Animal Health
Brach Eichler
CarbonFree
Carenet Health
Cargill
CDK Global, LLC
Coldwell Banker Real Estate LLC
ConvergeOne
Corewell Health
Dairy Management Inc.
Delta Faucet Company
Dwyer Franchising LLC
ECHO
fairlife
Fall Creek
Ferguson Enterprises
Fiserv
Flexible Packaging Assn.
Heaven Hill
Hormel Foods
Insightec
InvestCloud
Lallemand Animal Nutrition Global
LANXESS
Lesaffre Yeast
Linde
Mast-Jägermeister
Merck Animal Health
Million Dollar Round Table
MonoSol
National Assn. for Healthcare Quality
National Beef Packing
Nationwide Insurance
PivotBio
Post Consumer Brands
Pursell Agri-Tech, LLC
Schindler Elevator Corp.
Siete Bucks Spirits
Society of Actuaries
Swagelok
Syngenta
Tate & Lyle
Teknor Apex
The Dow Chemical Company
U.S. Tire Manufacturers Assn.

G&S Integrated Marketing Communications Group in the news with O'Dwyer's:

•	Does Your Organization Have a Narrative OS? Thu., May 14, 2026 ...a company tells. It’s the system it lives. *** Steve Halsey is Principal & CGO of G&S Integrated Marketing Communications Group....

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Healthcare PR Firms Suffer 1.6% Decline in '25 Wed., Apr. 22, 2026 ...The, New York, NY 18 $1,820,000 #31 Antenna Group, New York, NY, NY 91 $1,750,210 #32 MP&F Strategic Communications, Nashville, TN 71 $1,589,522 #33 French | West | Vaughan, Raleigh, NC 139 $1,496,187 #34 G&S Integrated Marketing Communications Group, New York, NY 151 $1,489,625 #35 Bospar, San Francisco, CA 76 $1,435,681 #36 Pierpont Communications, Houston, TX 36 $1,431,601 #37 Red Thread PR, Philadelphia, PA 14 $1,185,386 #38 LaunchSquad, San...

•	PR Firms Post 3.8% Increase in '25 Income Mon., Apr. 6, 2026 ...performance moved it ahead of Finn Partners for the No. 5 spot in O’Dwyer’s rankings. G&S Navigates, Clarifies, Drives Impact ...

•	Making Trend Reports Stick Mon., Mar. 9, 2026 ...after all, is the ultimate KPI. *** Steve Halsey is Principal and Chief Growth Officer at G&S Integrated Marketing Communications Group. Eric Davis is VP of Food & Beverage at MorganMyers,...

•	GEO: the New Crisis First Responder Thu., Jan. 22, 2026 ...clearer and more trusted than before. *** Steve Halsey is Principal and Chief Growth Officer at G&S Integrated Marketing Communications Group....

•	Clarity Requires Capacity Mon., Oct. 27, 2025 ...bring clarity to complexity and impact. *** Chelsea D’Amore and Emily Hirsch are Account Directors at G&S Business Communications. Marjani Williams is Vice President, Client Service and DE&I, at ...

•	The Communicator's Mandate in 2025 Wed., May 14, 2025 ...clear strategic throughline. This demands a shift from episodic storytelling to continuous narrative design. At G&S , we call this creating brand gravity—the magnetic pull of values, actions and ideas that...

•	PR Firms Post 1.5% Dip in '24 Income Thu., Apr. 10, 2025 ...can’t.’” This article is featured in O'Dwyer's Mary '25 PR Firm Rankings Magazine   Breakout Year for G&S Rooted in Purpose Steve Halsey, chief growth officer of ...

•	Nurturing Consumer Curiosity About Food's Journey Tue., Mar. 11, 2025 ...brand loyalty and drive long-term success. *** Steve Halsey is Chief Growth Officer at MorganMyers, a G&S Agency, specializing in strategic communications in the food and agriculture sectors....

•	Navigating Uncertainty Tue., Jan. 14, 2025 ...showcase their resilience, innovation and authenticity. *** Steve Halsey is Principal and Chief Growth Officer at G&S Integrated Marketing Communications Group....

•	Acquisition Wave Washes Over PR in 2024 Fri., Dec. 27, 2024 ...financial heft needed to invest in the technologies to better compete with tech-savvy Publicis Group. G&S , LLYC, Public Policy Holding Company, Ruder Finn, The Shipyard, Gregory FCA, Finn Partners, Dolphin...

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On the Move: Gateway Global Advisors Hires Ketchum's Iacovelli Thu., Dec. 12, 2024 ...Brannin MorganMyers, an agriculture and food marketing and public relations agency that is part of the  G&S Integrated Marketing Communications Group, is bringing on Robin Brannin as managing director, effective Jan. 1. Brannin...

•	Communications' Role in Filling Healthcare's Trust Gap Tue., Oct. 29, 2024 ...to a recent survey of 243 U.S. adults aged 18+ conducted in September by G&S Business Communications, that’s the trust gap healthcare companies are facing. We work with clients in...

•	On the Move: Caliber Recruits Paer, Barthel Wed., Oct. 23, 2024 ...thrilled to welcome them to our team,” said Caliber CEO Grace Keith Rodriguez. Beth Crisafi Smith G&S Business Communications promotes Beth Crisafi Smith to SVP. Smith has been with ...

•	Leadership Visibility Strategies Tue., Aug. 13, 2024 ...in times of such great change and turbulence. *** Chelsea D’Amore is an Account Director at G&S Business Communications....

•	G&S Acquires MorganMyers Tue., Jun. 11, 2024 ... G&S has acquired MorganMyers to boost its position in agribusiness marketing and increase its number...

•	A Holistic Approach to Market Disruption Wed., May 15, 2024 ...better, more innovative and sustainable future. *** Steve Halsey is Principal and Chief Growth Officer at G&S ....

•	PR Firms Post Mere 1.8% Growth in '23 Mon., Apr. 1, 2024 ...an agency; it’s a beacon of excellence in public relations.” First Woman Takes Helm at G&S ...

•	The Future of Food Mon., Mar. 11, 2024 ...ignorance are mutually reinforcing.” Why is ignorance about the food system acceptable? To learn more, G&S conducted a Snap Poll on February 3, 2024, of 313 U.S. adults who are...

•	Navigating the Storm Fri., Jan. 26, 2024 ...has a solid foundation for creating a well-informed and comprehensive crisis communications plan. At G&S , we deploy these elements as the strategic core of our response protocols. Here’s how...

•	On the Move: Prosek Partners Adds English to Lineup Mon., Jan. 22, 2024 ...of the most notable hospitality brands,” said GO PR founder and CEO Gizen Ozcelik. Lyndsey Newnam G&S Business Communications promotes Lyndsey Newnam to senior vice president. Newnam, who has been with...

•	Embracing a Digital-First Future Wed., Oct. 18, 2023 ...the path healthcare organizations should adopt but also how communicators strategize and execute their narratives. G&S Business Communications delved into this phenomenon to understand it better. On September 21, 2023,...

•	News of Firms: G+S Expands into Landscaping, Outdoor Living Sector Thu., Sep. 28, 2023 ... Lyndsey Newnam G&S Business Communications expands into the landscaping & outdoor living market. The agency’s new Landscaping...

•	Leaders Err, That's How They Learn Thu., Sep. 21, 2023 ...valuable lessons from them. That was certainly true for Anne Green, the CEO-Elect of G&S Business Communications. On the newest Taking the Lead video podcast, she openly discusses a mistake...

•	Green Succeeds Lambert at Helm of G&S Thu., Jun. 15, 2023 ... Anne Green Anne Green, who joined G&S Business Communications with its 2018 acquisition of CooperKatz where she was CEO, will succeed...

•	PR Firms Chart 18.2% Growth In '22 Mon., Mar. 27, 2023 ...and Touchdown, a technology shop with a robust presence in Austin and key European markets. G&S Simplifies Complex Stories to Get Clients Noticed  ...

•	From Field to Fork: Communicating Food Traceability Thu., Mar. 9, 2023 ...to fork—and to build brand loyalty along the way. *** Jennifer Becker is Vice President of G&S Business Communications....

•	On the Move: G&S Business Communications Appoints Williams VP, DE&I Tue., Feb. 21, 2023 ... Marjani Williams G&S Business Communications appoints Marjani Williams VP, DE&I. Williams had been deputy director of the Illinois...

•	Adding Self-Awareness, Compassion to the Crisis Toolkit Thu., Jan. 12, 2023 ...the right mind space for the moment. *** Anne Green is Principal and Managing Director at G&S Business Communications....

•	BCW Recasts Ranks Thu., Dec. 1, 2022 ...in 2014 following stints at Porter Novelli, MSL, Publicis Dialog, Gibbs & Soell (now G&S Business Communications) and Cohn & Wolfe. Sullivan reports to CEO Donna Imperato, who said: “No...

•	On the Move: G&S Business Communications Names Niessen CFO Thu., Dec. 1, 2022 ... Seth Niessen G&S Business Communications names Seth Niessen chief financial officer, effective immediately. Niessen, a 21-year agency...

•	Don't Be Afraid to Lean Forward in B2B Marketing Tue., Nov. 29, 2022 ...in O'Dwyer's Nov. '22 Technology PR Magazine(view PDF version)   In the following Q&A, Christine King, G&S Business Communications Vice President of Digital Marketing, and Kyle Turner, Director of Digital Growth,...

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The Intersection of Digitization, Humanization and Transformation Wed., Nov. 2, 2022 ...O'Dwyer's Oct. '22 Healthcare & Medical PR Magazine(view PDF version)   Big shifts, big opportunities In 2021, G&S Business Communications fielded a consumer survey and identified significant opportunities for improving healthcare communications,...

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News of Firms: PROI Worldwide Americas Joins Diversity Action Alliance Tue., Jul. 26, 2022 ...Americas Trudy Kremer. PROI Partner agencies that are DAA signatories include C+C, Finn Partners, G&S Business Communications, ICF Next, Lambert Global, rbb Communications, Taft Communications and Walker Sands. The Fuller...

•	On the Move: G&S Business Communications Ups King to VP-Digital Marketing Thu., Jun. 23, 2022 ... Christine King G&S Business Communications promotes Christine King to vice president of digital marketing. King joined ...

•	On the Move: Zapwater ReCupido Chicago MD Wed., Jun. 15, 2022 ...served as principal communications strategist at analytics software developer SAS. She has also worked at G&S Business Communications and held senior communications posts at ADAMA US and RBC Bank. In...

•	Talk Dirt to Me: Communicating From the Ground Up Wed., Mar. 23, 2022 ...and addressing their impact from the ground up. *** Steve Halsey is Chief Growth Officer at G&S Business Communications....

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Accounts in Transit: Weinbach Group Lands Miami-Dade Dept. of Cultural Affairs Fri., Jan. 21, 2022 ...Cultural Affairs director Michael Spring, “The Weinbach Group has demonstrated itself to have those capabilities.” G&S Business Communications re-ups as US region agency of record for Syngenta Crop Protection. For...

•	Equitable Strategies for Crisis Communications Tue., Jan. 18, 2022 ...communications resonate with communities of color? *** Marjani Williams is Vice President of Client Service at G&S Business Communications....

•	On the Move: G&S Business Communications Hires Almich, Williams as VPs Fri., Nov. 19, 2021 ... Emily Almich, Marjani Williams G&S Business Communications brings on Emily Almich as VP of media and Marjani Williams as...

•	Improving the Omnichannel Marketing Experience Mon., Nov. 15, 2021 ...but it's a journey that never stops. *** Nicholas Love is VP of Digital Marketing at G&S ....

•	Changing the Faces, Minds and Voice of Healthcare Wed., Nov. 3, 2021 ...smart thing to do. *** Anne Green is Principal and Managing Director of Business Consulting at G&S Business Communications....

•	ESG Marketing is Anything but Business as Usual Thu., Aug. 19, 2021 ...with ESG and DE&I marketing are: Purpose, product, policy and people. Company purpose Earlier this year, G&S asked a cross-section of U.S. adults aged 18 and older for their thoughts on...

•	On the Move: Taft Communications Puts Cort in Charge of DE&I Wed., May 26, 2021 ...on their organizations, and the world as a whole,” said Taft CEO Ted Deutsch. Meredith Topalanchik G&S Business Communications ...

•	On the Move: BackBay Communications Hires Media Strategist Mitchell Wed., Jan. 27, 2021 ...them build their brands and drive new business,” said BackBay founder and CEO Bill Haynes. Tori Nystrom G&S Business Communications promotes Tori Nystrom to vice president. Nystrom has been with ...

•	PR's Top Pros Talk: Luke Lambert Mon., Jan. 25, 2021 ...In the latest “PR’s Top Pros Talk” video interview, G&S Business Communications president and CEO Luke Lambert tells Doug Simon that keeping one eye...

•	PR's Top Pros Talk: Tips for 2021 Mon., Dec. 21, 2020 ...Health • Neil Foote, President, National Black Public Relations Society • Luke Lambert, President & CEO, G&S Business Communications • David Gwyn, President, French West Vaughan • Maria Rodriguez, President & CEO, Vanguard...

•	On the Move: G&S Promotes Bunce, DeBenedictis Thu., Sep. 24, 2020 ... Emily Bunce (left), Alison DeBenedictis G&S Business Communications has promoted Emily Bunce to vice president, insights and Alison DeBenedictis to...

•	On the Move: Purple Strategies Hires Jennifer Kohl Fri., Sep. 11, 2020 ...cross-disciplinary mentality our clients are seeking,” said Purple Strategies co-founder and CEO Steve McMahon. Nicholas Love G&S has named Nicholas Love vice president of digital marketing. Love was previously director of...

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Accounts in Transit: Blaze PR Scoops Up Nature's Path Organic Foods Tue., Sep. 1, 2020 ...educational marketing program around colostrum,” said PanTheryx SVP marketing and GM corporate strategy Pam Ceculski. G&S Business Communications is now working with Taranis, an agriculture and analytics firm that leverages...

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