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Hunter Ranked PR firm


One World Trade Center, Floor 68, New York, NY 10007


[email protected]

Samara Farber Mormar, CMO
Employees: 130+. Founded: 1989

Agency Statement:

HUNTER is an award-winning consumer marketing communications firm ranked as a “Best Place to Work” with offices in New York, Los Angeles and London and partnerships that extend our reach globally. Beginning with research-driven insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for consumer products and services. The 200+ person firm employs a powerful blend of marketing solutions to earn attention for some of the world’s best known and most beloved brands.

Founded in 1989 with a specialization in food and nutrition, HUNTER has expanded organically into adjacent categories and as our clients moved on to new sectors and took us with them. Leading practice areas now include Retail, E-Commerce + Tech, Fashion, Health + Wellness, Beauty + Personal Care, and Home + Lifestyle. We have evolved our capabilities dramatically over the past decade to include a full suite of integrated consumer marketing communications services including brand strategy; talent and influencer engagement; social and digital media; multicultural programming and content creation for all mediums. Our motto is “we earn it,” and at HUNTER we focus on doing so in three key areas: earning consumer attention, earning client relationships and earning staff dedication. Our creative approach, client service-orientation and values-driven culture has led to one of the longest average staff tenures in the business and some of the most enduring client relationships including TABASCO® Pepper Sauce, our first client 33 years ago and still a client today.

Grace Leong, CEO; Jonathan Lyon, chief operating officer; Gigi García Russo, chief innovation and growth officer

Clients Include:

Bell-Carters Foods, Inc
Benjamin Moore
Cacique® Inc.
Chicken of the Sea
Church & Dwight
Diageo North America
Happy Egg
Helen of Troy
Idahoan® Foods
Johnson & Johnson
King's Hawaiian
Le Creuset
McIlhenny Company, the makers of TABASCO® Sauce
Mrs. T's Pierogies (Ateeco, Inc.)
Pompeian, Inc.
Premier Nutrition Company
Reckitt Benckiser
Smithfield Foods
Vera Bradley
The Vitamin Shoppe
The Wine Group

Hunter in the news with O'Dwyer's:

Stephens Calls for 'End of Cult of Celebrity' in News Biz

Mon., Nov. 20, 2023

...Stephens concluded. INDIVIDUAL CHAPTER AWARDS   Carole Cone, Carole Cone on Purpose, accepts the The Barbara Way Hunter Trailblazer Award - Sponsored by ...

Stagwell Posts 7% Q3 Revenue Drop

Thu., Nov. 2, 2023

...the Q3 7 percent dip.  Stagwell owns Allison+Partners, SKDK, Sloane & Co., KWT Global and Hunter ....

News of Firms: PRSA-NY Honors Carol Cone

Wed., Nov. 1, 2023

... Carol Cone, Barbara Way Hunter The New York Chapter of the Public Relations Society of America will honor Carol Cone,...

PRSA-NY Reveals Big Apple Co-Chairs

Fri., Oct. 27, 2023

...ceremony gala slated for TAO Downtown on Nov. 15. They are Grace Leong, CEO of Hunter ; Renee Edelman, senior VP at Edelman; Patrice Tanaka, founder/chief joy officer at Joyful Planet;...

CNN Staff Told to Keep Eye on the Ball

Tue., Oct. 10, 2023

...fortunes of CNN. Fox News and New York Post go hunting... Fox News has given Hunter Biden just about the same coverage as Donald Trump, according to a report by...

Accounts in Transit: Hunter Nets Allbirds

Fri., Aug. 25, 2023

... Hunter  nets Allbirds, which produces a line of eco-friendly shoes. The agency will handle media relations, executive...

Stagwell 2Q Revenues Slip 6%

Tue., Aug. 8, 2023

...vs. a $24.5M year ago profit. Stagwell owns Allison+Partners, SKDK, Sloane & Co., KWT Global and Hunter ....

FTI Consulting Lands $1M Pact from Dubai

Fri., Aug. 4, 2023

...House John Boehner. The 11-member Dubai team also includes stratcom unit senior managing directors Dan Hunter and Christine DiBartolo. ...

Go for the Jugular, Ron

Wed., Jul. 19, 2023

...and vote for him in the GOP primaries? They are more likely to vote for Hunter Biden than the Sunshine State’s Johnny-one-note “woke warrior.”  DeSantis has to stop pussyfooting around and...

Reeling in Justice Alito and the Supremes

Wed., Jun. 21, 2023

...guy anywhere near the White House? Here’s what Donald Trump posted on Truth Social.  The Hunter /Joe Biden settlement is a massive COVERUP & FULL SCALE ELECTION INTERFERENCE "SCAM" THE LIKES OF...

On the Move: Disney's Hunter to Lead Comms at Purpose Built Communities

Tue., Jun. 6, 2023

... Curtis Hunter Purpose Built Communities, a nonprofit housing organization, names Curtis ...

Cornerstone Advocates for Free Press in Georgia

Wed., May 31, 2023

...on behalf of the client. Cornerstone principals TJ Tatum, Benjamin Sheidler and senior associate Lauren Hunter handle Formula TV....

Stagwell's Q1 Revenues Slip 3%

Tue., May 9, 2023 return to double-digit growth in the later quarters of 2023. Stagwell owns Allison+Partners, SKDK, Hunter , KWT Global and Sloane & Co....

BGR Government Affairs Reps South Korea

Mon., Apr. 24, 2023

...South Korea team includes Maya Seiden, international & trade practice co-head; I&T senior advisor Hunter Strupp and principal Mark Tavlarides; and PR principal Frank Ahrens....

Karv Promotes Neom's 'Optimal Livability'

Fri., Apr. 14, 2023

...senior VP Kevin Nolan, content specialist Tehya Frank, and associates Will Sommer and Hannah Hunter ....

Stagwell Grew 11.6% in Q3

Thu., Nov. 3, 2022

...the 16 percent to 20 percent range. SKDK, Sloane & Co., Allison+Partners, KWT Global and Hunter are part of Stagwell....

Stagwell Reports 16% Q2 Organic Growth

Thu., Aug. 4, 2022

...the 18 percent to 22 percent range. SKDK, Sloane & Co., Allison+Partners, KWT Global and Hunter are Stagwell’s PR properties....

Stagwell Grows 24%

Fri., May 6, 2022

...picked up “notable” business wins from Lenovo, Taco Bell, Perdue, Ritz-Carlton and Major League Baseball. Hunter , KWT Global, SKDK, Allison+Partners and Sloane & Co. are Stagwell’s PR units....

Stagwell Posts 'Breakthrough Year'

Tue., Mar. 8, 2022

...unit expects record spending for the midterm US elections. Stagwell owns KWT Global, Allison+Partners, SKDK, Hunter and Sloane & Co. The company’s stock trades on the NASDAQ at $7.40 per share....

Events: Dilenschneider Group to Explore Challenges Faced by Boards of Directors

Fri., Feb. 18, 2022

...event’s participants are also set to include National Organization for Women founder Muriel Fox, Hunter Public Relations founder Barbara ...

Stagwell Lifts Off to Marketing Cloud

Wed., Feb. 2, 2022 modern marketers need,” he said. Stagwell is the parent company of SKDK, KWT Global, Hunter , Allison+Partners and Sloane & Co....

COVID-19 Impacts Food News

Fri., Dec. 17, 2021 on the rise in a COVID-impacted marketplace, according to a new study from Hunter . Close to two-thirds (62 percent) of the 1,002 Americans that the agency surveyed between Oct....

BCW's People Person Shifts to Stagwell

Thu., Aug. 5, 2021

...for the new company,” Penn said in a statement. Stagwell’s PR units are SKDKnickerbocker, Allison+Partners, Hunter , KWT Global, and Sloane & Co. Stagwell Marketing Group, which formally merged with MDC on...

MDC Shareholders Bless Stagwell Deal

Mon., Jul. 26, 2021

...and create enhanced opportunities for growth and value in the marketplace." Stagwell Inc. will house Allison+Partners, Hunter and KWT Global, Sloane & Co and SKDKnickerbocker....

MDC Reschedules Stagwell Merger Meeting

Wed., Jun. 23, 2021

...the ‘big four’ that dominate the industry.” MDC is the home of PR firms Allison+Partners, Hunter and KWT Global, while Stagwell owns Sloane & Co and SKDKnickerbocker....

Indaba Raps Stagwell's 'Sweetheart' Deal for MDC

Wed., Jun. 9, 2021

...22. Stagwell's PR units are SKDKnickerbocker and Sloane & Co, while MDC owns Allison+Partners, Veritas, Hunter and KWT Global....

Finn Partners Buys Back Stagwell Stake

Wed., May 19, 2021

...firm with fee income of $109.9M in 2020. Stagwell owns SKDKnickerbocker, Sloane & Co, Allison+Partners, Hunter and KWT Global....

Events: IPR, Edelman Explore How COVID, Economic Collapse, Racism Have Upended Society

Fri., Mar. 5, 2021

...Charmion Kinder, who was also a press aide for Michelle Obama. Participants will include Hunter PR founder Barbara ...

PR's Top Pros Talk: Grace Leong

Wed., Jan. 27, 2021

...“Your values are the best tool in your toolbox as a communicator in 2021,” Hunter CEO and partner Grace Leong tells Doug Simon in the latest “PR’s Top Pros...

Recapping 2020 in the World of PR

Thu., Dec. 31, 2020

...2021, will create a roster of PR/PA firms that includes Finn Partners, KWT Global, Hunter , Allison + Partners, Sloane & Co and SKDKnickerbocker. Howard Rubenstein Howard Rubenstein, founding Chairman and President...

Stagwell, MDC Shoot for $3B Revenues Mark

Tue., Dec. 22, 2020

...countries. The merger creates a roster of PR/PA firms that includes Finn Partners, KWT Global, Hunter , Allison + Partners, Sloane & Co and SKDKnickerbocker.  That group generates about 16 percent ($320M)...

PR's Top Pros Talk: Tips for 2021

Mon., Dec. 21, 2020

...and Board Chair, PR Council • Ronn Torossian, CEO, 5W PR • Gigi Garcia Russo, Partner, Hunter • Marty McDonald, EVP, Fahlgren Mortine • David Imre, CEO, Imre • Marc Banks, National Press Secretary,...

MDC's Q3 Revenues Crash 17.3%

Fri., Oct. 30, 2020

...back-office operations and consolidated real estate. MDC’s PR firms are KWT Global, Allison + Partners, Hunter and Veritas. The firm sold financial firm Sloane & Co. to SKDKnickerbocker, which is...

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